市場調查報告書
商品編碼
1262713
2022-2029 年按產品(三角褲、比基尼、男孩短褲、高腰、其他)、分銷渠道(線下、線上)、地區劃分的全球衛生短褲市場規模研究與預測Global Period Panties Market Size study & Forecast, by Product (Brief, Bikini, Boyshort, Hi-waist, Others), by Distribution Channel (Offline, Online) and Regional Analysis, 2022-2029 |
2021 年全球月經內褲市場價值約為 8848 萬美元,預計從 2022 年到 2029 年將以超過 17.40% 的健康增長率增長。
衛生短褲主要由帶有細絲的吸濕排汗面料製成。 經期短褲也有助於控制經血。 推動經期短褲全球市場的一個主要因素是經期衛生意識的增強。 例如,聯合國兒童基金會正在與地方政府、社區和教育機構合作,開展研究並傳播有關月經的信息,以促進良好的衛生習慣並打破社會禁忌。
根據美國勞工部的數據,2015 年美國有 1.282 億職業女性,預計到 2026 年將達到 1.648 億。 與此同時,幾家製造商還發起了宣傳活動,以吸引更多消費者並推動經期內衣市場的發展。 例如,領先的經期內衣公司之一 Thinx 於 2022 年 5 月宣布推出“濕內褲”活動,旨在從比喻和字面的角度根除“濕內褲”。 通過此次活動,該公司將擴大其 Air 系列,提供超薄微網眼內衣,在經期和經期期間透氣、排汗、乾爽。 越來越多的職業女性也推動了市場增長。 此外,在 2022-2029 年的預測期內,越來越多的活動正在為市場創造有利可圖的增長機會。 然而,這些短褲不環保,阻礙了整個 2022-2029 年預測期內的市場增長。
經期內褲全球市場研究考慮的主要區域是:亞太地區、北美、歐洲、拉丁美洲和拉丁美洲其他地區。 由於 Thinx, Inc.、Saalt, LLC 和 Knix Wear, Inc. 等主要市場參與者的存在,北美在收入方面佔據了市場主導地位。 該地區對經期內衣的需求正在增加,經期衛生用品的高認可度也是一個推動因素。 由於對衛浴產品的認識不斷提高和生活方式的改變,亞太地區在預測期內也以最快的複合年增長率增長。
這項研究的目的是揭示近年來各個細分市場和國家/地區的市場規模,並預測未來幾年的市場規模。 該報告旨在捕捉被調查國家中該行業的定性和定量方面的情況。
它還提供了關鍵方面的詳細信息,例如決定市場未來增長的驅動因素和挑戰。 此外,它還包含供利益相關者投資的潛在微觀市場機會,以及對主要參與者的競爭格局和產品供應的深入分析。 .
Global Period Panties Market is valued at approximately USD 88.48 million in 2021 and is anticipated to grow with a healthy growth rate of more than 17.40% over the forecast period 2022-2029. Period panties are majorly made of absorbent material which containsmoisture -wicking fabric that is made of small filaments. Along with this, period panties help in trapping menstrual blood. The major driving factor for the Global Period Panties Market is rising awareness regarding menstruation hygiene. For instance, by working together with local authorities, communities, and educational institutions to conduct research and disseminate knowledge about menstruation, UNICEF has promoted good hygiene practises and helped to eliminate societal taboos.
According to the United States Department of Labor, there were 128.2 million working women in the United States in 2015, with 164.8 million predicted by 2026. Along with this, several manufacturers are starting the campaign, reaching out to more consumers, and boosting the market for period underwear. For instance, in May 2022, one of the top period underwear companies, Thinx, announced the beginning of the "Wet Panties" campaign, which aimed to eradicate "moist panties" from both a figurative and literal standpoint. Through this campaign, the company expanded their air collection, providing ultra-thin, micromesh underwear that is breathable, sweat-wicking, and built for dry, moisture-free days both during and between menstrual cycles. Along with this, growing population of working women is driving the growth of the market. Moreover, rising number of campaigns is creating lucrative growth opportunities for the market over the forecast period 2022-2029. However, these panties are not environment friendly which stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Period Panties Market study include: Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the presence of key market players such as Thinx, Inc., Saalt, LLC and Knix Wear, Inc. Along with this, strong demand for menstruation underwear is rising in the region which is further fueled by the high awareness of menstrual hygiene products in the area. Along with this, Asia Pacific is growing with the fastest CAGR over the forecast period owing to rising awareness for menstrual hygiene products and changing lifestyles.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable