Global Kids Toys Market is valued at approximately USD 65.8 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 3.0% over the forecast period 2022-2029. Kids Toys include toys for the age group 10 or less. Kids' toys are objects designed for children to play with, often for the purpose of entertainment, education, or development. Toys can be made of a variety of materials such as plastic, wood, metal, and fabric, and can vary from simple or easy to use toys to complex electronic toys which have advanced features. The rising Kid population, increasing spending on toys, increasing Product innovation, growing demand from children and the young population, and emerging games and game zones in public places are the factors driving the growth of the market.
According to the research department, in 2019, the global toy market was estimated at around 90 billion US dollars. In the same year average spending on toys per child in North America was around 300 US dollars and in Europe, it was estimated at around 212 US dollars. Additionally, according to UNICEF Organization, Currently, there are around 656 million children under the age of 5 around the world. The rising kid population and increasing spending on toys are the major factors driving the growth of the market. Other important components driving market increase are increasing Product innovation, growing demand from children and the young population, and emerging games and game zones in public places. Furthermore, rising innovation and production of environment-friendly products, and favourable policies are the factors creating major market opportunities in the forecast period. However, Tariff duties to restrict market expansion stifle market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Kids Toys Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia Pacific dominated the market in terms of revenue, owing to the high demand for toys due to large populations in the regions such as India and China, and the region's increasing disposable income. North America is expected to grow with the highest CAGR during the forecast period, owing to factors such as a rising kid population, increasing expenditure on entertainment, and increasing demand for kid toys in the region.
Major market players included in this report are:
- Atlas Games
- Clementoni S.p.A.
- Giochi Preziosi SpA
- Goliath Games, LLC
- GuangDong Hayidai toys Co.,Ltd.
- Hasbro, Inc.
- Mattel, Inc.
- Reliance Industries Limited
- Bella Luna Toys
- Simba Dickie Group
Recent Developments in the Market:
- In September 2022, Star Atlas launched triple-A quality blockchain game, Unreal Engine 5 and announced a series of updates. Unreal Engine enables game developers across sectors to generate next-generation real-time 3D content and experiences.
Global Kids Toys Market Report Scope:
- Historical Data: 2019-2020-2021
- Base Year for Estimation: 2021
- Forecast period: 2022-2029
- Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered: Product Type, End User, Distribution Channel, Region
- Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
- Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Product Type offerings of key players. The detailed segments and sub-segment of the market are explained below.
By End User:
- Unisex Toys
- Toys for Boys
- Toys for Girls
By Product Type:
- Building Toys
- Figurine Toys
- Sports and Outdoor Toys
- Others
By Distribution Channel:
- Hypermarket/Supermarket
- Specialty Stores
- Departmental Stores
- Online Channels
- Others
By Region:
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Kids Toys Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Kids Toys Market, by End User, 2019-2029 (USD Billion)
- 1.2.3. Kids Toys Market, by Product Type, 2019-2029 (USD Billion)
- 1.2.4. Kids Toys Market, by Distribution Channel, 2019-2029 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Kids Toys Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Kids Toys Market Dynamics
- 3.1. Kids Toys Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
- 3.1.1.1. Rising Kid population
- 3.1.1.2. Increasing spending on toys
- 3.1.2. Market Challenges
- 3.1.2.1. Tariff duties to restrict market expansion.
- 3.1.3. Market Opportunities
- 3.1.3.1. Rising innovation and production of environment-friendly products
- 3.1.3.2. Favourable policies
Chapter 4. Global Kids Toys Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.4. Investment Adoption Model
- 4.5. Analyst Recommendation & Conclusion
- 4.6. Top investment opportunity
- 4.7. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
- 5.1. Assessment of the overall impact of COVID-19 on the industry
- 5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Kids Toys Market, by End User
- 6.1. Market Snapshot
- 6.2. Global Kids Toys Market by End User, Performance - Potential Analysis
- 6.3. Global Kids Toys Market Estimates & Forecasts by End User 2019-2029 (USD Billion)
- 6.4. Kids Toys Market, Sub Segment Analysis
- 6.4.1. Unisex Toys
- 6.4.2. Toys for Boys
- 6.4.3. Toys for Girls
Chapter 7. Global Kids Toys Market, by Product Type
- 7.1. Market Snapshot
- 7.2. Global Kids Toys Market by Product Type, Performance - Potential Analysis
- 7.3. Global Kids Toys Market Estimates & Forecasts by Product Type 2019-2029 (USD Billion)
- 7.4. Kids Toys Market, Sub Segment Analysis
- 7.4.1. Building Toys
- 7.4.2. Figurine Toys
- 7.4.3. Sports and Outdoor Toys
- 7.4.4. Others
Chapter 8. Global Kids Toys Market, by Distribution Channel
- 8.1. Market Snapshot
- 8.2. Global Kids Toys Market by Distribution Channel, Performance - Potential Analysis
- 8.3. Global Kids Toys Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
- 8.4. Kids Toys Market, Sub Segment Analysis
- 8.4.1. Hypermarket/Supermarket
- 8.4.2. Specialty Stores
- 8.4.3. Departmental Stores
- 8.4.4. Online Channels
- 8.4.5. Others
Chapter 9. Global Kids Toys Market, Regional Analysis
- 9.1. Kids Toys Market, Regional Market Snapshot
- 9.2. North America Kids Toys Market
- 9.2.1. U.S. Kids Toys Market
- 9.2.1.1. Product Type breakdown estimates & forecasts, 2019-2029
- 9.2.1.2. End User breakdown estimates & forecasts, 2019-2029
- 9.2.1.3. Distribution Channel breakdown estimates & forecasts, 2019-2029
- 9.2.2. Canada Kids Toys Market
- 9.3. Europe Kids Toys Market Snapshot
- 9.3.1. U.K. Kids Toys Market
- 9.3.2. Germany Kids Toys Market
- 9.3.3. France Kids Toys Market
- 9.3.4. Spain Kids Toys Market
- 9.3.5. Italy Kids Toys Market
- 9.3.6. Rest of Europe Kids Toys Market
- 9.4. Asia-Pacific Kids Toys Market Snapshot
- 9.4.1. China Kids Toys Market
- 9.4.2. India Kids Toys Market
- 9.4.3. Japan Kids Toys Market
- 9.4.4. Australia Kids Toys Market
- 9.4.5. South Korea Kids Toys Market
- 9.4.6. Rest of Asia Pacific Kids Toys Market
- 9.5. Latin America Kids Toys Market Snapshot
- 9.5.1. Brazil Kids Toys Market
- 9.5.2. Mexico Kids Toys Market
- 9.6. Rest of The World Kids Toys Market
Chapter 10. Competitive Intelligence
- 10.1. Top Market Strategies
- 10.2. Company Profiles
- 10.2.1. Atlas Games
- 10.2.1.1. Key Information
- 10.2.1.2. Overview
- 10.2.1.3. Financial (Subject to Data Availability)
- 10.2.1.4. Product Summary
- 10.2.1.5. Recent Developments
- 10.2.2. Clementoni S.p.A.
- 10.2.3. Giochi Preziosi SpA
- 10.2.4. Goliath Games, LLC
- 10.2.5. GuangDong Hayidai toys Co.,Ltd.
- 10.2.6. Hasbro, Inc.
- 10.2.7. Mattel, Inc.
- 10.2.8. Reliance Industries Limited
- 10.2.9. Bella Luna Toys
- 10.2.10. Simba Dickie Group
Chapter 11. Research Process
- 11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
- 11.2. Research Attributes
- 11.3. Research Assumption