全球數字手錶市場規模研究與預測：按產品類型（智能手錶、運動手錶）、最終用戶（男性、女性、中性）、類別（大眾、奢侈品）、地區分析，2022-2029 年

數字手錶是一種主要通過數字而非錶盤上的指針顯示時間的手錶。

年輕人傾向於購買數字手錶，因為他們熟悉移動設備和智能手機。 然而，智能手錶和運動設備的市場正在增長，主要集中在南非、巴西和印度等新興國家。 這是由於多功能新功能即將上市。 由於千禧一代數量的增加和健康意識的提高等因素，數字手錶市場正在擴大。 Fitbit、Garmin Ltd、Huawei Device Co Ltd等主導著市場。 此外，由於數字手錶功能的改進和私營公司的各種戰略舉措，預計數字手錶市場將擴大。

根據 SFIA 的數據，美國的戶外運動參與率將從 2019 年的 50.7% 上升到 2020 年的 52.9% 和 2021 年的 53.9%。 此外，公司開始推出針對注重健身的購物者的智能手錶。 例如，2022 年Apple發布了 Apple Watch Ultra。 該產品帶來了大膽的設計和廣泛的功能，專為耐用、探索和冒險而打造。 然而，與製造數字手錶相關的高成本可能會阻止市場增長。

全球數字手錶市場研究考慮的主要區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。 由於智能可穿戴設備的日益普及，亞太地區在收入方面佔據主導地位。 由於數字手錶技術的不斷進步，預計北美在預測期內將顯著增長。

這項研究的目的是定義近年來各個細分市場和國家/地區的市場規模，並預測它們在未來幾年的價值。 本報告旨在捕捉被調查國家行業的定性和定量方面的情況。

它還提供了關鍵方面的詳細信息，例如決定市場未來增長的驅動因素和挑戰。 此外，它還包含供利益相關者投資的微觀市場潛在機會，以及對主要參與者的競爭格局和產品供應的深入分析。

內容

第 1 章執行摘要

• 市場概況
• 2019-2029 年全球和區域市場估計和預測
  • 數字手錶市場：按地區劃分，2019-2029 年
  • 數字手錶市場：按產品類型分類，2019-2029 年
  • 數字手錶市場：按最終用戶分類，2019-2029 年
  • 數字手錶市場：按類別分類，2019-2029 年
• 主要趨勢
• 調查方法介紹
• 調查先決條件

第 2 章數字手錶全球市場定義和範圍

• 調查的目的
• 市場定義和範圍
  • 調查範圍
  • 工業發展
• 調查年份
• 貨幣兌換率

第三章電子手錶全球市場動態

• 數字手錶市場影響分析（2019-2029）
  • 市場驅動因素
    • 千禧一代的增加
    • 提高健康意識
  • 市場挑戰
    • 與數字手錶製造相關的高成本
  • 市場機會
    • 改進了數字手錶的功能
    • 私營公司的各種戰略舉措

第 4 章數字手錶全球市場行業分析

• 波特 5 力模型
  • 供應商的議價能力
  • 買家的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 波特 5 力模型的未來方法 (2019-2029)
• 害蟲分析
  • 政治
  • 經濟的
  • 社交
  • 技術
• 投資招聘模式
• 分析師的結論和建議
• 頂級投資機會
• 關鍵成功策略

第 5 章風險評估：COVID-19 的影響

• 評估 COVID-19 對行業的總體影響
• COVID-19 之前和 COVID-19 之後的市場情景

第 6 章全球電子手錶市場：按產品類型分類

• 市場概況
• 全球數字手錶市場：按產品類型劃分的表現 - 潛力分析
• 世界數字手錶市場，按產品類型估算和預測（2019-2029）
• 數字手錶市場，按細分市場分析
  • 智能手錶
  • 運動手錶

第 7 章全球數字手錶市場：按最終用戶分類

• 市場概況
• 世界數字手錶市場：最終用戶的結果和潛力分析
• 2019-2029 年全球數字手錶市場、最終用戶估計和預測
• 全球數字手錶市場細分分析
  • 對於男性
  • 女
  • 男女皆宜

第 8 章全球數字手錶市場：按類別分類

• 市場概況
• 世界數字手錶市場：按類別分類的結果和潛力分析
• 世界數字手錶市場、按類別估算和預測（2019-2029 年）
• 全球數字手錶市場，按細分市場分析
  • 正方形
  • 奢華

第 9 章：全球數字手錶市場：區域分析

• 數字手錶全球市場、區域市場概況
• 北美
  • 美國
    • 按產品類型估算和預測，2019 年至 2029 年
    • 2019-2029 年最終用戶的估計和預測
    • 按類別估算和預測，2019-2029 年
  • 加拿大
• 歐洲數字手錶市場概況
  • 英國
  • 德國
  • 法國
  • 西班牙
  • 意大利
  • 其他歐洲地區
• 亞太數字手錶市場概況
  • 中國
  • 印度
  • 日本
  • 澳大利亞
  • 韓國
  • 其他亞太地區
• 拉丁美洲數字手錶市場概況
  • 巴西
  • 墨西哥
• 世界其他地區

第 10 章衝突信息

• 頂級市場策略
• 公司簡介
  • Zepp Health
    • 主要信息
    • 概覽
    • 財務信息（取決於數據可用性）
    • 產品概述
    • 近期趨勢
  • Apple Inc.
  • Fossil Group, Inc.
  • Samsung Electronics Co., Ltd.
  • Fitbit
  • Garmin Ltd
  • Huawei Device Co., Ltd.
  • Xiaomi Corporation
  • Mobvoi Information Technology Company
  • TAG Heuer S.A

第 11 章研究過程

• 研究過程
  • 數據挖掘
  • 分析
  • 市場評估
  • 驗證
  • 出版
• 調查屬性
• 調查先決條件

Global Digital Watch Market is valued approximately USD XXX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XXX% over the forecast period 2022-2029. Digital Watch are the type of watches that principally shows the time in numerical digits rather than by hands on a dial. Younger customers are more likely to buy digital watches because they are more familiar with mobile devices and smartphone technology. However, there is a growing market for smartwatch and sports devices, particularly in developing nations like South Africa, Brazil, India, and others. This is a result of new, versatile functionalities that are emerging in the market. The Digital Watch market is expanding because of factors such as Increasing number of millennials and rising awareness towards health. The market dominated by Fitbit, Garmin Ltd, Huawei Device Co Ltd and others. Further, the Digital Watch is anticipated to rise, owing to advancements in the digital watch functionalities and various strategic initiatives by the private players in the market.

According to SFIA, the outdoor sports participation of the people percentage in the United States went from 50.7%, in the year 2019 to 52.9%, in the year 2020 and 53.9%, in the year 2021. Further, companies have started established smartwatches targeting fitness-conscious shoppers. For example, in 2022, Apple unveiled the Apple Watch Ultra. The product brought bold design and a wide range of features built for endurance, exploration, and adventure. However, high cost associated with the digital watch manufacturing may halt market growth.

The key regions considered for the Global Digital Watch Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia Pacific dominated the space in terms of revenue, owing to rising popularity of smart wearables. North America is expected to grow significantly during the forecast period, owing to rising technological advancements in the digital watch in the region.

Major market players included in this report are:

Apple Inc.

Fossil Group, Inc.

Samsung Electronics Co., Ltd.

Fitbit

Garmin Ltd

Huawei Device Co., Ltd.

Xiaomi Corporation

Mobvoi Information Technology Company

Zepp Health

TAG Heuer S.A

Recent Developments in the Market:

• In April 2022, Gizmore: Indian smart accessories and audio company, released "Made in India" smartwatch with high-end features at a competitive rate.
• In October 2021, Apple launched Apple Watch Series 7 with a larger, more sophisticated, always-on retina screen, built-in compass, and international crisis calling features in the product. With this product the company will enhance its product portfolio base in the market.

Global Digital Watch Market Report Scope:

Historical Data: 2019-2020-2021

Base Year for Estimation: 2021

Forecast period: 2022-2029

Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends

Segments Covered: Product, End User, Category and Region

Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World

Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:

Smart Watch

Sports Watch

By End User:

Men

Women

Unisex

By Category:

Mass

Luxury

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
  • 1.2.1. Digital Watch Market, by region, 2019-2029 (USD Billion)
  • 1.2.2. Digital Watch Market, by Product Type, 2019-2029 (USD Billion)
  • 1.2.3. Digital Watch Market, by End User, 2019-2029 (USD Billion)
  • 1.2.4. Digital Watch Market, by Category, 2019-2029 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Digital Watch Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Scope of the Study
  • 2.2.2. Industry Evolution
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Digital Watch Market Dynamics

• 3.1. Digital Watch Market Impact Analysis (2019-2029)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Increasing number of millennials
    • 3.1.1.2. Rising awareness towards health
  • 3.1.2. Market Challenges
    • 3.1.2.1. High cost associated with the digital watch manufacturing
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Advancements in the digital watch functionalities
    • 3.1.3.2. Various strategic initiatives by the private players in the market

Chapter 4. Global Digital Watch Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
• 4.4. Investment Adoption Model
• 4.5. Analyst Recommendation & Conclusion
• 4.6. Top investment opportunity
• 4.7. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

• 5.1. Assessment of the overall impact of COVID-19 on the industry
• 5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Digital Watch Market, by Product Type

• 6.1. Market Snapshot
• 6.2. Global Digital Watch Market by Product Type, Performance - Potential Analysis
• 6.3. Global Digital Watch Market Estimates & Forecasts by Product Type 2019-2029 (USD Billion)
• 6.4. Digital Watch Market, Sub Segment Analysis
  • 6.4.1. Smart Watch
  • 6.4.2. Sports Watch

Chapter 7. Global Digital Watch Market, by End User

• 7.1. Market Snapshot
• 7.2. Global Digital Watch Market by End User, Performance - Potential Analysis
• 7.3. Global Digital Watch Market Estimates & Forecasts by End User 2019-2029 (USD Billion)
• 7.4. Digital Watch Market, Sub Segment Analysis
  • 7.4.1. Men
  • 7.4.2. Women
  • 7.4.3. Unisex

Chapter 8. Global Digital Watch Market, by Category

• 8.1. Market Snapshot
• 8.2. Global Digital Watch Market by Category, Performance - Potential Analysis
• 8.3. Global Digital Watch Market Estimates & Forecasts by Category 2019-2029 (USD Billion)
• 8.4. Digital Watch Market, Sub Segment Analysis
  • 8.4.1. Mass
  • 8.4.2. Luxury

Chapter 9. Global Digital Watch Market, Regional Analysis

• 9.1. Digital Watch Market, Regional Market Snapshot
• 9.2. North America Digital Watch Market
  • 9.2.1. U.S. Digital Watch Market
    • 9.2.1.1. Product Type breakdown estimates & forecasts, 2019-2029
    • 9.2.1.2. End User breakdown estimates & forecasts, 2019-2029
    • 9.2.1.3. Category breakdown estimates & forecasts, 2019-2029
  • 9.2.2. Canada Digital Watch Market
• 9.3. Europe Digital Watch Market Snapshot
  • 9.3.1. U.K. Digital Watch Market
  • 9.3.2. Germany Digital Watch Market
  • 9.3.3. France Digital Watch Market
  • 9.3.4. Spain Digital Watch Market
  • 9.3.5. Italy Digital Watch Market
  • 9.3.6. Rest of Europe Digital Watch Market
• 9.4. Asia-Pacific Digital Watch Market Snapshot
  • 9.4.1. China Digital Watch Market
  • 9.4.2. India Digital Watch Market
  • 9.4.3. Japan Digital Watch Market
  • 9.4.4. Australia Digital Watch Market
  • 9.4.5. South Korea Digital Watch Market
  • 9.4.6. Rest of Asia Pacific Digital Watch Market
• 9.5. Latin America Digital Watch Market Snapshot
  • 9.5.1. Brazil Digital Watch Market
  • 9.5.2. Mexico Digital Watch Market
• 9.6. Rest of The World Digital Watch Market

Chapter 10. Competitive Intelligence

• 10.1. Top Market Strategies
• 10.2. Company Profiles
  • 10.2.1. Zepp Health
    • 10.2.1.1. Key Information
    • 10.2.1.2. Overview
    • 10.2.1.3. Financial (Subject to Data Availability)
    • 10.2.1.4. Product Summary
    • 10.2.1.5. Recent Developments
  • 10.2.2. Apple Inc.
  • 10.2.3. Fossil Group, Inc.
  • 10.2.4. Samsung Electronics Co., Ltd.
  • 10.2.5. Fitbit
  • 10.2.6. Garmin Ltd
  • 10.2.7. Huawei Device Co., Ltd.
  • 10.2.8. Xiaomi Corporation
  • 10.2.9. Mobvoi Information Technology Company
  • 10.2.10. TAG Heuer S.A

Chapter 11. Research Process

• 11.1. Research Process
  • 11.1.1. Data Mining
  • 11.1.2. Analysis
  • 11.1.3. Market Estimation
  • 11.1.4. Validation
  • 11.1.5. Publishing
• 11.2. Research Attributes
• 11.3. Research Assumption

LIST OF TABLES

• TABLE 1. Global Digital Watch Market, report scope
• TABLE 2. Global Digital Watch Market estimates & forecasts by region 2019-2029 (USD Billion)
• TABLE 3. Global Digital Watch Market estimates & forecasts by Product Type 2019-2029 (USD Billion)
• TABLE 4. Global Digital Watch Market estimates & forecasts by End User 2019-2029 (USD Billion)
• TABLE 5. Global Digital Watch Market estimates & forecasts by Category 2019-2029 (USD Billion)
• TABLE 6. Global Digital Watch Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 7. Global Digital Watch Market by region, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 8. Global Digital Watch Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 9. Global Digital Watch Market by region, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 10. Global Digital Watch Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 11. Global Digital Watch Market by region, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 12. Global Digital Watch Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 13. Global Digital Watch Market by region, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 14. Global Digital Watch Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 15. Global Digital Watch Market by region, estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 16. U.S. Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 17. U.S. Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 18. U.S. Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 19. Canada Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 20. Canada Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 21. Canada Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 22. UK Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 23. UK Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 24. UK Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 25. Germany Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 26. Germany Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 27. Germany Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 28. France Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 29. France Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 30. France Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 31. Italy Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 32. Italy Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 33. Italy Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 34. Spain Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 35. Spain Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 36. Spain Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 37. RoE Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 38. RoE Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 39. RoE Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 40. China Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 41. China Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 42. China Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 43. India Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 44. India Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 45. India Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 46. Japan Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 47. Japan Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 48. Japan Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 49. South Korea Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 50. South Korea Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 51. South Korea Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 52. Australia Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 53. Australia Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 54. Australia Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 55. RoAPAC Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 56. RoAPAC Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 57. RoAPAC Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 58. Brazil Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 59. Brazil Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 60. Brazil Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 61. Mexico Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 62. Mexico Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 63. Mexico Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 64. RoLA Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 65. RoLA Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 66. RoLA Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 67. Row Digital Watch Market estimates & forecasts, 2019-2029 (USD Billion)
• TABLE 68. Row Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 69. Row Digital Watch Market estimates & forecasts by segment 2019-2029 (USD Billion)
• TABLE 70. List of secondary sources, used in the study of global Digital Watch Market
• TABLE 71. List of primary sources, used in the study of global Digital Watch Market
• TABLE 72. Years considered for the study
• TABLE 73. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

List of figures

• FIG 1. Global Digital Watch Market, research methodology
• FIG 2. Global Digital Watch Market, Market estimation techniques
• FIG 3. Global Market size estimates & forecast methods
• FIG 4. Global Digital Watch Market, key trends 2021
• FIG 5. Global Digital Watch Market, growth prospects 2022-2029
• FIG 6. Global Digital Watch Market, porters 5 force model
• FIG 7. Global Digital Watch Market, pest analysis
• FIG 8. Global Digital Watch Market, value chain analysis
• FIG 9. Global Digital Watch Market by segment, 2019 & 2029 (USD Billion)
• FIG 10. Global Digital Watch Market by segment, 2019 & 2029 (USD Billion)
• FIG 11. Global Digital Watch Market by segment, 2019 & 2029 (USD Billion)
• FIG 12. Global Digital Watch Market by segment, 2019 & 2029 (USD Billion)
• FIG 13. Global Digital Watch Market by segment, 2019 & 2029 (USD Billion)
• FIG 14. Global Digital Watch Market, regional snapshot 2019 & 2029
• FIG 15. North America Digital Watch Market 2019 & 2029 (USD Billion)
• FIG 16. Europe Digital Watch Market 2019 & 2029 (USD Billion)
• FIG 17. Asia pacific Digital Watch Market 2019 & 2029 (USD Billion)
• FIG 18. Latin America Digital Watch Market 2019 & 2029 (USD Billion)
• FIG 19. Global Digital Watch Market, company Market share analysis (2021)

List of tables and figures and dummy in nature, final lists may vary in the final deliverable