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市場調查報告書
商品編碼
1719028
全球蘭花市場按產品類型、分銷管道、應用、最終用戶和地區(北美、歐洲、亞太、拉丁美洲、中東和非洲)分類—趨勢分析、競爭格局和預測(2019-2031 年)Orchid Market, By Product Type; By Distribution Channel; By Application; By End User; By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa ), Global Trend Analysis, Competitive Landscape & Forecast, 2019-2031 |
到 2031 年,全球蘭花市場規模將超過 10 億美元,複合年成長率保持穩定
全球蘭花市場蓬勃發展,主要原因是花卉種植需求不斷成長、送禮趨勢、可支配收入增加、都市化加快、電子商務蓬勃發展、混合創新、治療用途以及園藝投資不斷成長。
在最近的一項研究中,領先的策略諮詢和市場研究公司 BlueWeave Consulting 估計,2024 年全球蘭花市場規模將以金額為準7.7628 億美元。在 2025-2031 年的預測期內,BlueWeave 預測全球蘭花市場規模將以 4.70% 的複合年成長率穩步成長,到 2031 年達到 10.7064 億美元。區域蘭花市場受幾個關鍵因素驅動。家庭、辦公室和公共場所對觀賞植物的需求激增,推動了市場成長。花卉栽培和送禮文化日益流行,尤其是在婚禮和公司活動中,這將促進蘭花的銷售。不斷擴張的電子商務平台讓人們能夠輕鬆購買各種各樣的蘭花,進一步推動了需求。此外,組織培養繁殖的進步提高了生產效率和經濟性。隨著可支配收入的增加,人們對園藝和室內園藝的興趣日益濃厚,從而推動了市場擴張。此外,某些蘭花也用於藥物和草藥,進一步刺激了需求。政府積極推動花卉栽培,尤其是泰國和荷蘭等國家,也將促進未來幾年全球蘭花市場的成長。
成長機會-網上花店零售的成長
電子商務平台的擴張是全球蘭花市場的關鍵成長要素。由於人們越來越偏好便利、多元和送貨上門服務,網路鮮花零售業正在蓬勃發展。領先的電子商務公司和專業的線上花店提供各種各樣的蘭花,包括蝴蝶蘭、石斛蘭和卡特蘭,滿足私人消費者和商業買家的需求。訂閱鮮花遞送服務和當日送達服務的興起進一步刺激了市場需求。此外,數位行銷和社交媒體的影響力正在推動消費者的興趣並促進全球蘭花的銷售。受可支配收入增加和人們對觀賞植物的欣賞日益增加的推動,美國、中國和日本等主要國家在網上鮮花購買方面處於領先地位。
化妝品領域主導全球蘭花市場
由於各種蘭花品種廣泛用於香水、護膚霜和抗衰老配方等化妝品中,因此化妝品領域佔據全球蘭花市場的最大佔有率。蘭花因其保濕特性、抗氧化成分和增強皮膚免疫力的能力,已成為護膚產品中流行的成分。例如,蕙蘭花經常用於香水和護膚霜。
地緣政治緊張局勢加劇將如何影響全球蘭花市場
地緣政治緊張局勢加劇可能會擾亂供應鏈、增加生產成本並影響貿易流動,嚴重影響全球蘭花市場的成長。泰國、台灣和荷蘭等蘭花種植國家面臨出口限制、關稅和物流延誤。高油價和運輸中斷將增加運輸成本並降低蘭花出口的競爭力。此外,主要市場的政治不穩定將抑制消費者需求,尤其是高檔花卉領域。外交緊張局勢導致植物檢疫法規更加嚴格,進一步阻礙了貿易。對化學肥料和殺蟲劑的製裁和貿易限制也影響了蘭花的種植。此外,地緣政治的不確定性削弱了貨幣穩定性,影響了出口盈利。總的來說,這些緊張局勢造成了動盪,降低了全球蘭花種植者和貿易業者的市場成長和盈利。
競爭格局
全球蘭花市場高度分散,許多公司在市場上競爭。主導市場的各大主要公司有Floricultura、Sion Orchids、Oglesby Plants International、Kerry's Bromeliad Nursery、Akatsuka Orchid Gardens、Sun Bulb Company、Yih Cheng Orchid、台灣糖業公司、Dummen Orange、Anthura BV、Westerlay Orchi等。每位參與者採用的主要行銷策略是設施擴張、產品多樣化、聯盟、合作、夥伴關係、收購等,目的是擴大客戶範圍並在全球蘭花市場上獲得競爭優勢。
本報告中的詳細分析提供了有關全球蘭花市場的成長潛力、未來趨勢和統計數據的資訊。它還強調了推動整體市場規模預測的因素。該報告致力於提供全球蘭花市場的最新技術趨勢以及業界考察,以幫助決策者做出合理的策略決策。此外,也分析了市場成長動力、挑戰和競爭格局。
Global Orchid Market Size Blooming at Steady CAGR to Surpass USD 1 Billion by 2031
Global Orchid Market is booming primarily due to a rising demand for floriculture, gifting trends, increasing disposable income, rapid urbanization, thriving e-commerce, hybrid innovations, therapeutic uses, and expanding horticultural investments.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Global Orchid Market size by value at USD 776.28 million in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Global Orchid Market size to boom at a steady CAGR of 4.70% reaching a value of USD 1,070.64 million by 2031. The Orchid Market across the regions is driven by several key factors. A surging demand for ornamental plants in homes, offices, and public spaces fuels market growth. The growing popularity of floriculture and gifting culture, especially in weddings and corporate events, boosts orchid sales. Expanding e-commerce platforms provide easy access to a wide variety of orchids, further driving demand. Additionally, advancements in tissue culture propagation improve production efficiency and affordability. Growing interest in horticulture and indoor gardening, supported by rising disposable incomes, enhances market expansion. Moreover, medicinal applications of certain orchid species in pharmaceuticals and herbal remedies add to demand. Favorable government initiatives promoting floriculture, especially in countries like Thailand and the Netherlands, also contribute to the growth of Global Orchid Market in the coming years.
Opportunity - Growth in Online Floriculture Retailing
The expansion of e-commerce platforms is a significant growth driver in Global Orchid Market. Online floriculture retailing has surged due to the increasing preference for convenience, wider variety, and doorstep delivery services. Major e-commerce players and specialized online florists offer diverse orchid species, including Phalaenopsis, Dendrobium, and Cattleya, catering to both individual consumers and commercial buyers. The rise of subscription-based floral delivery services and same-day shipping options has further fueled market demand. Additionally, digital marketing and social media influence has enhanced consumer engagement, boosting orchid sales globally. Major countries, like United States, China, and Japan, are leading in online floriculture purchases, driven by higher disposable incomes and a growing appreciation for ornamental plants.
Cosmetic Segment Dominates Global Orchid Market
The cosmetic segment holds the largest share of Global Orchid Market, due to the extensive use of various orchid species in cosmetic products, such as perfumes, skin creams, and anti-aging formulations. Orchids are valued for their moisturizing properties, antioxidant content, and ability to enhance skin immunity, making them a popular ingredient in skincare products. For instance, Cymbidium flowers are commonly utilized in perfumes and skin creams.
Impact of Escalating Geopolitical Tensions on Global Orchid Market
Escalating geopolitical tensions could significantly impact the growth of Global Orchid Market by disrupting supply chains, increasing production costs, and affecting trade flows. Countries involved in orchid cultivation, such as Thailand, Taiwan, and the Netherlands, face export restrictions, tariffs, and logistical delays. Rising fuel prices and shipping disruptions inflate transportation costs, making orchid exports less competitive. Additionally, political instability in key markets reduces consumer demand, particularly in luxury floral segments. Stricter phytosanitary regulations due to strained diplomatic relations further hinder trade. Sanctions or trade restrictions on fertilizers and agrochemicals also impact orchid cultivation. Moreover, geopolitical uncertainties weaken currency stability, affecting the profitability of exports. Overall, these tensions create volatility, reducing market growth and profitability for global orchid producers and traders.
Competitive Landscape
Global Orchid Market is highly fragmented, with numerous players serving the market. Major companies dominating the market include Floricultura, Sion Orchids, Oglesby Plants International, Kerry's Bromeliad Nursery, Akatsuka Orchid Gardens, Sun Bulb Company, Yih Cheng Orchid, Taiwan Sugar Corporation, Dummen Orange, Anthura B.V., and Westerlay Orchids. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Global Orchid Market.
The report's in-depth analysis provides information about growth potential, upcoming trends, and Global Orchid Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Orchid Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable