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市場調查報告書
商品編碼
1993599

全球行動商務市場：按支付方式、交易類型、終端用戶應用、設備類型和地區分類－市場規模、產業趨勢、機會分析和未來預測（2026-2035 年）

Global M-Commerce Market: By Payment Mode, Transaction Type, End-User Application, Device Type, Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2026-2035
出版日期: | 出版商: Astute Analytica | 英文 280 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球行動商務（m-commerce）市場預計在未來十年將經歷顯著成長，到2025年市場規模預計將達到2.6兆美元。預計到2035年，這一數字將翻倍以上，達到驚人的5.61兆美元。該成長意味著2026年至2035年預測期間的年複合成長率（CAGR）將達到8%，反映了行動商務產業的活力和快速發展。推動這項擴張的關鍵因素重塑全球消費者的購物方式以及他們與數位平台的互動方式。

隨著消費者擴大透過社群媒體平台直接髮現和購買產品，社群電商正成為行動電商成長的強大催化劑。將購物功能整合到這些平台中，模糊了社交互動和零售之間的界限，為品牌以更具吸引力和個性化的方式觸及受眾創造了新的機會。此外，「平台主導購買」（即電商生態系統利用資料、技術和用戶互動來簡化交易流程）進一步加速行動購物的普及。

顯著的市場趨勢

該市場競爭激烈，集中度高，主要企業積極投資最尖端科技，不斷提升用戶體驗，以獲取並維持市場佔有率。蘋果（提供 Apple Pay）、Google（提供 Google Pay）、PayPal、Paytm、支付寶和三星支付等主要企業均處於數位支付解決方案創新的前沿。他們的目標不僅限於提供交易便利，更致力於建立流暢、安全、便利的支付環境，以滿足全球消費者不斷變化的需求。

這些競爭對手的關鍵策略之一是最大限度地減少「支付摩擦」，這是降低購物車放棄率的關鍵因素。透過整合指紋和臉部認證等生物識別方法，企業大幅簡化了支付流程。2025年進行的測試表明，使用生物識別可將購物車放棄率降低35%，凸顯了其在提升用戶信任度和便利性方面的有效性。此外，這些市場領導拓展無縫的應用程式內購物體驗，使消費者無需離開平台即可瀏覽、選擇和支付商品。

主要成長要素

近年來，智慧型手機普及率的飽和已成為市場成長的主要驅動力。全球智慧型手機用戶數量已接近驚人的56億，這意味著市場上絕大多數潛在用戶已經擁有智慧型手機。因此，市場的快速擴張不再主要由新智慧型手機的激增所驅動，而是源自於消費者購買習慣的根本性轉變。用戶正將購買活動從實體門市和電腦平台轉移到行動管道，他們追求的是智慧型手機帶來的便利性和易用性，而不僅僅是購買更多設備。

新機會的趨勢

企業採購的消費化正成為推動市場成長的關鍵機會，並代表企業採購流程方式的根本轉變。傳統上，行動商務主要與B2C（企業對消費者）交易相關，為個人消費者提供便利且使用者友善的介面。然而，隨著B2B（企業對企業）行動商務領域發生巨大變革，2026年「行動商務僅適用於B2C」的普遍認知已被徹底顛覆。這種演變反映了企業內部期望的改變，負責人越來越希望在採購體驗中獲得與消費環境同等的便利性、速度和個人化服務。

最佳化障礙

使用者對資料外洩和網路釣魚攻擊的擔憂依然十分嚴重，尤其是透過公共Wi-Fi網路存取行動服務時。公共Wi-Fi的安全防護通常薄弱，使其成為網路犯罪分子竊取敏感資訊（例如登入憑證、付款資訊和個人資料）的理想目標。這種普遍存在的安全隱患可能導致消費者猶豫不決，進而避免在連接此類網路時使用行動商務和銀行應用程式。此類擔憂可能會減緩行動技術的普及，並限制依賴消費者信任的市場的整體成長潛力。

目錄

第1章 執行摘要：全球行動商務市場

第2章 分析概述

  • 分析框架
    • 分析目的
    • 市場的定義
    • 市場區隔
  • 分析方法
    • 市場規模估算
    • 定性研究
    • 量化研究
    • 主要調查受訪者組成：依地區分類
    • 資料檢驗
    • 本報告的前提條件

第3章 全球行動商務市場概覽

  • 產業價值鏈分析
    • 服務供應商
    • 最終用戶
  • 產業展望
    • 智慧型手機交易表現
    • 主要買家和供應商
  • PESTLE分析
  • 波特五力分析
    • 供應商議價能力
    • 買方的議價能力
    • 替代品的威脅
    • 新進入者的威脅
    • 競爭強度
  • 市場成長及前景
    • 市場獲利估算與預測（2020-2035）
    • 價格趨勢分析：依交易類型分類
  • 市場魅力分析
    • 依交易類型
    • 依地區
    • 可執行的見解（分析師建議）

第4章 競爭對手儀錶板

  • 市場集中度
  • 企業市場占有率分析
  • 競爭對手分析與基準測試
    • 主要企業：依地區分類

第5章 全球行動商務市場分析

  • 市場動態和趨勢
    • 成長要素
    • 抑制因子
    • 機會
    • 主要趨勢
  • 市場機會概述
  • 依交易類型
    • 關鍵見解
    • 市場規模及預測（2020-2035）
  • 依付款方式
    • 關鍵見解
    • 市場規模及預測（2020-2035）
  • 依設備類型
    • 關鍵見解
    • 市場規模及預測（2020-2035）
  • 依最終用戶應用
    • 關鍵見解
    • 市場規模及預測（2020-2035）
  • 依地區
    • 關鍵見解
    • 市場規模及預測（2020-2035）

第6章 北美行動商務市場分析

第7章 歐洲行動商務市場分析

第8章 亞太地區行動商務市場分析

第9章 中東和非洲行動商務市場分析

第10章 南美洲移動商務市場分析

第11章 公司簡介

  • Boku Inc.
  • Ericsson
  • Gemalto
  • Google Inc.
  • IBM Corp.
  • Mastercard Inc.
  • Oxygen8 Solutions, Inc.
  • Paypal, SAP AG
  • Visa Inc.
  • Other Prominent Players

第12章 附錄

簡介目錄
Product Code: AA01261693

The global mobile commerce (m-commerce) market is poised for substantial growth over the coming decade, with its valuation estimated at USD 2.60 trillion in 2025. Projections indicate that this figure will more than double, reaching an impressive USD 5.61 trillion by 2035. This growth corresponds to a compound annual growth rate (CAGR) of 8% during the forecast period from 2026 to 2035, reflecting the dynamic and rapidly evolving nature of the m-commerce landscape. Several key factors are driving this expansion, reshaping how consumers shop and engage with digital platforms worldwide.

Social commerce is emerging as a powerful catalyst for m-commerce growth, as consumers increasingly discover and purchase products directly through social media platforms. The integration of shopping features within these platforms has blurred the lines between social interaction and retail, creating new opportunities for brands to reach audiences in more engaging and personalized ways. Additionally, platform-led purchasing-where e-commerce ecosystems leverage data, technology, and user engagement to streamline transactions-is further accelerating the adoption of mobile shopping.

Noteworthy Market Developments

The market is characterized by intense competition and a high degree of concentration, with leading players aggressively investing in cutting-edge technology and enhanced user experiences to gain and maintain market share. These key companies, including Apple with Apple Pay, Google through Google Pay, PayPal, Paytm, Alipay, and Samsung Pay, are at the forefront of innovation in digital payment solutions. Their focus extends beyond simply facilitating transactions to creating frictionless, secure, and convenient payment environments that cater to the evolving expectations of consumers worldwide.

One of the primary strategies employed by these competitors involves minimizing checkout friction, which is a critical factor in reducing cart abandonment rates. By integrating biometric authentication methods such as fingerprint scanning and facial recognition, companies have significantly streamlined the payment process. Tests conducted in 2025 demonstrated that the use of biometric authentication contributed to a 35% reduction in cart abandonment, highlighting its effectiveness in enhancing user confidence and convenience. Additionally, these market leaders are expanding seamless shopping experiences within apps, allowing consumers to browse, select, and pay for products without leaving the platform.

Core Growth Drivers

Smartphone penetration saturation has stood as a major force propelling market growth in recent years. With the number of global smartphone users approaching an impressive 5.6 billion, the market has reached a point where the majority of potential users already own a device. Consequently, the rapid expansion of the market is no longer fueled primarily by the adoption of new smartphones but by a fundamental shift in consumer spending habits. Rather than acquiring more devices, users are increasingly migrating their purchasing activities-from offline venues and desktop platforms-to mobile channels, seeking the convenience and accessibility that smartphones provide.

Emerging Opportunity Trends

The consumerization of enterprise buying has emerged as a significant opportunity driving market growth, signaling a fundamental shift in how businesses approach procurement and purchasing processes. Traditionally, mobile commerce was largely associated with business-to-consumer (B2C) transactions, where convenience and user-friendly interfaces catered to individual shoppers. However, the narrative that "mobile is for B2C" has officially been debunked, as 2026 witnesses a dramatic transformation in the business-to-business (B2B) m-commerce sector. This evolution reflects changing expectations within enterprises, where buyers increasingly demand the same level of ease, speed, and personalization in their purchasing experiences as they do in consumer environments.

Barriers to Optimization

Concerns over data breaches and phishing attacks continue to weigh heavily on users, especially when accessing mobile services over public Wi-Fi networks. Public Wi-Fi is often unsecured, making it an attractive target for cybercriminals seeking to intercept sensitive information such as login credentials, payment details, and personal data. This widespread fear of compromised security creates hesitation among consumers, who may limit their use of mobile commerce and banking applications when connected to these networks. Such apprehension can slow the adoption of mobile technologies and restrict the overall growth potential of markets reliant on consumer trust.

Detailed Market Segmentation

Based on transaction type, mobile retailing, or M-retailing, accounted for approximately 48% of the total transaction value (TV) in the e-commerce market, marking a significant shift in consumer purchasing behavior. This strong performance came at the expense of desktop e-commerce, which saw its market share erode as more shoppers favored the convenience and accessibility of mobile devices for their online transactions. The rise of M-retailing reflects broader trends in mobile technology adoption, improved user experiences on smartphones, and the growing sophistication of mobile payment and shopping platforms.

Based on payment mode, the mobile web payments category emerged as the clear leader of the mobile commerce market. This distinction is particularly important because, while dedicated mobile apps tend to attract a loyal and engaged user base, it is the mobile web that captures the broader mass market. The mobile web's accessibility and ease of use across a wide range of devices and platforms make it the preferred choice for a large portion of consumers who seek convenience without the need to download or maintain specific applications.

Based on device type, smartphones solidified their dominance in the mobile commerce (m-commerce) landscape by generating an overwhelming 88% of market traffic. This milestone marked a significant shift, as smartphones not only attracted the majority of users but also surpassed tablets in terms of Conversion Rate (CR) for the first time. The growing preference for smartphones as the primary device for online shopping reflects their convenience, portability, and increasingly powerful capabilities, making them the go-to platform for consumers engaging with retail and e-commerce applications.

Based on end-user application, the retail and e-commerce sector emerged as the dominant end-user application category within the plastic injection molding machines market. This prominence is largely attributed to the rapid expansion of online shopping and the growing demand for customized packaging and components that plastic injection molding can efficiently produce at scale. Retailers increasingly rely on advanced molding technologies to create lightweight, durable, and visually appealing packaging solutions that enhance product presentation and improve customer experience, supporting the surge in e-commerce activity worldwide.

Segment Breakdown

By Transaction Type

  • M-Retailing
  • M-Ticketing/Booking
  • M-Billing
  • Other Transaction Types

By Payment Mode

  • Mobile Web Payments
  • Near-Field Communication (NFC)
  • Premium SMS
  • Wireless Application Protocol (WAP)
  • Direct Carrier Billing
  • Other Payment Modes

By Device Type

  • Smartphones
  • Tablets
  • Wearables (Smartwatches/Bands)
  • Other Connected Devices

By End-User Application

  • Retail and E-commerce Applications
  • Banking and Financial Services
  • Travel and Hospitality
  • Media and Entertainment

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • South America

Geography Breakdown

  • In 2025, North America firmly established itself as the dominant force in the global plastic injection molding machines market, commanding a substantial 39% share. Unlike emerging regions where growth is primarily driven by sheer user volume, North America's leadership is distinguished by a significantly higher Average Order Value (AOV) and the sophisticated development of omnichannel logistics frameworks. This maturity in logistics and consumer engagement strategies has allowed the region to maximize revenue and capture a premium market position.
  • A key factor underpinning North America's market valuation was the seamless integration of the Buy Online, Pick Up In-Store (BOPIS) model, which effectively blended the convenience of digital shopping with the immediacy of physical retail. In 2025, approximately 42% of mobile commerce (m-commerce) revenue in the region involved at least one physical store touchpoint, illustrating the success of this omnichannel approach in meeting consumer demands for flexibility and speed. Additionally, the widespread adoption of Buy Now, Pay Later (BNPL) 3.0 protocols, integrated directly into native mobile operating systems such as iOS and Android wallets, played a significant role in reducing cart abandonment rates.

Leading Market Participants

  • Boku Inc.
  • Ericsson
  • Gemalto
  • Google Inc.
  • IBM Corp.
  • Mastercard Inc.
  • Oxygen8 Solutions, Inc.
  • Paypal, SAP AG
  • Visa Inc.
  • Other Prominent Players

Table of Content

Chapter 1. Executive Summary: Global M-Commerce Market

Chapter 2. Report Description

  • 2.1. Research Framework
    • 2.1.1. Research Objective
    • 2.1.2. Market Definitions
    • 2.1.3. Market Segmentation
  • 2.2. Research Methodology
    • 2.2.1. Market Size Estimation
    • 2.2.2. Qualitative Research
      • 2.2.2.1. Primary & Secondary Sources
    • 2.2.3. Quantitative Research
      • 2.2.3.1. Primary & Secondary Sources
    • 2.2.4. Breakdown of Primary Research Respondents, By Region
    • 2.2.5. Data Triangulation
    • 2.2.6. Assumption for Study

Chapter 3. Global M-Commerce Market Overview

  • 3.1. Industry Value Chain Analysis
    • 3.1.1. Service Providers
    • 3.1.2. End Users
  • 3.2. Industry Outlook
    • 3.2.1. Trade Performance of Smartphones
    • 3.2.2. Major Buyers & Suppliers
  • 3.3. PESTLE Analysis
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Bargaining Power of Suppliers
    • 3.4.2. Bargaining Power of Buyers
    • 3.4.3. Threat of Substitutes
    • 3.4.4. Threat of New Entrants
    • 3.4.5. Degree of Competition
  • 3.5. Market Growth and Outlook
    • 3.5.1. Market Revenue Estimates and Forecast (US$ Mn), 2020-2035
    • 3.5.2. Price Trend Analysis, By Transaction Type
  • 3.6. Market Attractiveness Analysis
    • 3.6.1. By Transaction Type
    • 3.6.2. By Region
    • 3.6.3. Actionable Insights (Analyst's Recommendations)

Chapter 4. Competition Dashboard

  • 4.1. Market Concentration Rate
  • 4.2. Company Market Share Analysis (Value %), 2025
  • 4.3. Competitor Mapping & Benchmarking
    • 4.3.1. Key players - By Region

Chapter 5. Global M-Commerce Market Analysis

  • 5.1. Market Dynamics and Trends
    • 5.1.1. Growth Drivers
    • 5.1.2. Restraints
    • 5.1.3. Opportunity
    • 5.1.4. Key Trends
  • 5.2. Market Opportunity Snapshot
  • 5.3. By Transaction Type
    • 5.3.1. Key Insights
    • 5.3.2. Market Size and Forecast, 2020-2035 (US$ Mn)
      • 5.3.2.1. M-Retailing
        • 5.3.2.1.1. Fashion & Apparel
          • 5.3.2.1.1.1. Clothing
          • 5.3.2.1.1.2. Footwear
          • 5.3.2.1.1.3. Accessories
        • 5.3.2.1.2. Electronics
          • 5.3.2.1.2.1. Smartphones & Tablets
          • 5.3.2.1.2.2. Laptops & Computers
          • 5.3.2.1.2.3. Home Appliances
        • 5.3.2.1.3. Grocery & FMCG
          • 5.3.2.1.3.1. Packaged Food & Beverages
          • 5.3.2.1.3.2. Fresh Produce
          • 5.3.2.1.3.3. Personal Care Products
        • 5.3.2.1.4. Others
          • 5.3.2.1.4.1. Home & Furniture
          • 5.3.2.1.4.2. Sports & Fitness
      • 5.3.2.2. M-Ticketing/Booking
        • 5.3.2.2.1. Travel Tickets
        • 5.3.2.2.2. Event Tickets
        • 5.3.2.2.3. Hospitality Booking
      • 5.3.2.3. M-Billing
        • 5.3.2.3.1. Utility Bills
        • 5.3.2.3.2. Telecom Bills
        • 5.3.2.3.3. Subscription Services
      • 5.3.2.4. Other Transaction Types
  • 5.4. By Payment Mode
    • 5.4.1. Key Insights
    • 5.4.2. Market Size and Forecast, 2020-2035 (US$ Mn)
      • 5.4.2.1. Mobile Web Payments
      • 5.4.2.2. Near-Field Communication (NFC)
      • 5.4.2.3. Premium SMS
      • 5.4.2.4. Wireless Application Protocol (WAP)
      • 5.4.2.5. Direct Carrier Billing
      • 5.4.2.6. Other Payment Modes
  • 5.5. By Device Type
    • 5.5.1. Key Insights
    • 5.5.2. Market Size and Forecast, 2020-2035 (US$ Mn)
      • 5.5.2.1. Smartphones
      • 5.5.2.2. Tablets
      • 5.5.2.3. Wearables (Smartwatches/Bands)
      • 5.5.2.4. Other Connected Devices
  • 5.6. By End-User Application
    • 5.6.1. Key Insights
    • 5.6.2. Market Size and Forecast, 2020-2035 (US$ Mn)
      • 5.6.2.1. Retail and E-commerce Applications
        • 5.6.2.1.1. Online Marketplaces
        • 5.6.2.1.2. Grocery & FMCG
        • 5.6.2.1.3. Fashion & Apparel
      • 5.6.2.2. Banking and Financial Services
        • 5.6.2.2.1. Mobile Banking Apps
        • 5.6.2.2.2. Digital Wallets & Payments
        • 5.6.2.2.3. Investment & Insurance Apps
      • 5.6.2.3. Travel and Hospitality
        • 5.6.2.3.1. Airline Booking Apps
        • 5.6.2.3.2. Hotel & Vacation Booking
        • 5.6.2.3.3. Car Rental & Mobility Services
      • 5.6.2.4. Media and Entertainment
        • 5.6.2.4.1. Streaming Services
        • 5.6.2.4.2. Gaming Apps
        • 5.6.2.4.3. eBooks & Digital Publications
  • 5.7. By Region
    • 5.7.1. Key Insights
    • 5.7.2. Market Size and Forecast, 2020-2035 (US$ Mn)
      • 5.7.2.1. North America
        • 5.7.2.1.1. The U.S.
        • 5.7.2.1.2. Canada
        • 5.7.2.1.3. Mexico
      • 5.7.2.2. Europe
        • 5.7.2.2.1. Western Europe
          • 5.7.2.2.1.1. The UK
          • 5.7.2.2.1.2. Germany
          • 5.7.2.2.1.3. France
          • 5.7.2.2.1.4. Italy
          • 5.7.2.2.1.5. Spain
          • 5.7.2.2.1.6. Rest of Western Europe
        • 5.7.2.2.2. Eastern Europe
          • 5.7.2.2.2.1. Poland
          • 5.7.2.2.2.2. Russia
          • 5.7.2.2.2.3. Rest of Eastern Europe
      • 5.7.2.3. Asia Pacific
        • 5.7.2.3.1. China
        • 5.7.2.3.2. India
        • 5.7.2.3.3. Japan
        • 5.7.2.3.4. South Korea
        • 5.7.2.3.5. Australia & New Zealand
        • 5.7.2.3.6. ASEAN
          • 5.7.2.3.6.1. Indonesia
          • 5.7.2.3.6.2. Malaysia
          • 5.7.2.3.6.3. Thailand
          • 5.7.2.3.6.4. Singapore
          • 5.7.2.3.6.5. Rest of ASEAN
        • 5.7.2.3.7. Rest of Asia Pacific
      • 5.7.2.4. Middle East & Africa
        • 5.7.2.4.1. UAE
        • 5.7.2.4.2. Saudi Arabia
        • 5.7.2.4.3. South Africa
        • 5.7.2.4.4. Rest of MEA
      • 5.7.2.5. South America
        • 5.7.2.5.1. Argentina
        • 5.7.2.5.2. Brazil
        • 5.7.2.5.3. Rest of South America

Chapter 6. North America M-Commerce Market Analysis

  • 6.1. Market Dynamics and Trends
    • 6.1.1. Growth Drivers
    • 6.1.2. Restraints
    • 6.1.3. Opportunity
    • 6.1.4. Key Trends
  • 6.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 6.2.1. By Transaction Type
    • 6.2.2. By Payment Mode
    • 6.2.3. By Device Type
    • 6.2.4. By End-User Application
    • 6.2.5. By Country

Chapter 7. Europe M-Commerce Market Analysis

  • 7.1. Market Dynamics and Trends
    • 7.1.1. Growth Drivers
    • 7.1.2. Restraints
    • 7.1.3. Opportunity
    • 7.1.4. Key Trends
  • 7.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 7.2.1. By Transaction Type
    • 7.2.2. By Payment Mode
    • 7.2.3. By Device Type
    • 7.2.4. By End-User Application
    • 7.2.5. By Country

Chapter 8. Asia Pacific M-Commerce Market Analysis

  • 8.1. Market Dynamics and Trends
    • 8.1.1. Growth Drivers
    • 8.1.2. Restraints
    • 8.1.3. Opportunity
    • 8.1.4. Key Trends
  • 8.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 8.2.1. By Transaction Type
    • 8.2.2. By Payment Mode
    • 8.2.3. By Device Type
    • 8.2.4. By End-User Application
    • 8.2.5. By Country

Chapter 9. Middle East & Africa M-Commerce Market Analysis

  • 9.1. Market Dynamics and Trends
    • 9.1.1. Growth Drivers
    • 9.1.2. Restraints
    • 9.1.3. Opportunity
    • 9.1.4. Key Trends
  • 9.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 9.2.1. By Transaction Type
    • 9.2.2. By Payment Mode
    • 9.2.3. By Device Type
    • 9.2.4. By End-User Application
    • 9.2.5. By Country

Chapter 10. South America M-Commerce Market Analysis

  • 10.1. Market Dynamics and Trends
    • 10.1.1. Growth Drivers
    • 10.1.2. Restraints
    • 10.1.3. Opportunity
    • 10.1.4. Key Trends
  • 10.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 10.2.1. By Transaction Type
    • 10.2.2. By Payment Mode
    • 10.2.3. By Device Type
    • 10.2.4. By End-User Application
    • 10.2.5. By Country

Chapter 11. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 11.1. Boku Inc.
  • 11.2. Ericsson
  • 11.3. Gemalto
  • 11.4. Google Inc.
  • 11.5. IBM Corp.
  • 11.6. Mastercard Inc.
  • 11.7. Oxygen8 Solutions, Inc.
  • 11.8. Paypal, SAP AG
  • 11.9. Visa Inc.
  • 11.10. Other Prominent Players

Chapter 12. Annexure

  • 12.1. List of Secondary Sources
  • 12.2. Key Country Markets- Macro Economic Outlook/Indicators