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市場調查報告書
商品編碼
1887799

全球寵物保存服務市場（依類型、應用和地區劃分）－市場規模、產業趨勢、機會分析及預測（2025-2033 年）

Global Pet Preservation Services Market: By Type, Application, Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033
出版日期: | 出版商: Astute Analytica | 英文 192 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

寵物保存市場目前正經歷穩定成長，預計到 2024 年將達到約 9,060 萬美元。這一成長趨勢預計將持續，到 2033 年市場規模預計將超過 1.153 億美元。預計 2025 年至 2033 年的複合年增長率 (CAGR) 為 2.71%。推動這一積極前景的因素有很多，其中許多因素源於寵物主人與其寵物之間不斷變化的關係。

市場成長的關鍵驅動因素之一是寵物主人與其寵物之間建立的深厚情感紐帶。這種紐帶促使許多人尋求個人化的高端保存服務，超越傳統的紀念方式，體現了他們以獨特而有意義的方式紀念寵物的願望。隨著越來越多的寵物主人將寵物保存視為他們一生中對寵物愛與關懷的延伸，高端客製化服務的興起正在改變整個市場。

值得關注的市場趨勢

多家領先公司已積極進軍寵物保存市場，各自提供獨特的紀念方案，以滿足眼光獨到的寵物主人的需求。 Perpetua Life Jewelry、Precious Pets Earns、Paw Pods 和 Cuddle Clones 等品牌提供各種個人化產品，讓主人能夠以獨特而有意義的方式紀念他們的愛寵。

在產業發展中，2025 年 11 月，專注於復活滅絕物種的知名公司 Colossal Biosciences 宣布收購 Viagen Pets & Equine。 Viagen 因其在動物克隆和基因保存方面的專業知識而享譽全球，為寵物、馬匹和各種全球瀕危物種提供服務。透過此次收購，Colossal 將其尖端的克隆和基因服務與廣泛的紀念服務相結合，顯著擴大了其在寵物保存領域的市場佔有率。

作為另一項策略性舉措，BluePearl Pet Hospice 於 2025 年 6 月推出了 "舒適照護" 計畫。這項全國性計畫旨在彌合獸醫護理和安樂死之間的關鍵鴻溝，在寵物生命週期的早期階段就融入保存計畫和安寧療護。該計畫體現了人們對富有同情心的臨終關懷重要性的日益重視，並強調採用綜合方法，在艱難的過渡時期為寵物及其主人提供支持。

關鍵成長因素

寵物保存服務市場正在經歷重大變革，從以社區為基礎的實用服務向專注於紀念的全球高端產業轉型。這一根本轉變源於一種被稱為 "寵物人性化" 的更廣泛的社會趨勢，即寵物越來越被視為家庭成員，而不僅僅是動物。這種觀念的轉變顯著降低了人們對臨終關懷費用的價格敏感度。寵物主人更重視情感價值和有意義的紀念方式，而非成本。因此，市場正朝著高價值的 "傳承經濟" 發展，寵物主人及其寵物願意為優質的保存服務支付更高的價格。

新機遇

技術創新在塑造寵物保存服務市場更光明的未來方面發揮關鍵作用。其中一項特別重要的發展是生物技術的整合，尤其是在DNA保存領域。這項創新具有令人興奮的潛力，有望為保存寵物遺傳物質鋪平道路，以應對未來克隆和先進醫學研究等可能性。然而，伴隨這些科學突破而來的是重要的倫理辯論，即此類做法的影響和道德性，使得圍繞寵物保存的討論既活躍又複雜。

優化障礙

某些寵物保存服務的高昂成本對整體市場成長構成了重大挑戰。許多此類專業保存技術，例如冷凍乾燥和高級標本製作，都需要精密的工藝、嫻熟的技藝和大量的時間才能完成，因此價格不菲。對於某些寵物主人來說，這些費用可能難以承受，限制了他們投資此類服務的能力或意願。這種經濟障礙可能導致相當一部分潛在客戶完全放棄保存服務，或尋求更經濟實惠但功能較少的替代方案。

目錄

第一章：研究架構

  • 研究目標
  • 產品概述
  • 市場區隔

第二章：研究方法

  • 質性研究
    • 一手和二手資料來源
  • 量化研究
    • 一手和二手資料來源
  • 依地區劃分的原始調查受訪者
  • 研究假設
  • 市場規模估算
  • 資料三角驗證

第三章：摘要整理：全球寵物保育服務市場

第四章：全球寵物保育服務市場概述

  • 產業價值鏈分析
    • 原料供應商
    • 製造商
    • 經銷商
    • 終端用戶
  • 行業展望
  • PESTLE 分析
  • 波特五力分析
    • 供應商議價能力
    • 買方議價能力
    • 替代品威脅
    • 新進入者威脅
    • 競爭強度
  • 市場動態與趨勢
    • 成長驅動因素
    • 限制因素
    • 挑戰
    • 主要趨勢
  • 新冠疫情對市場成長趨勢的影響評估
  • 市場成長與展望
    • 市場收入預測及預測（2020-2033）
    • 價格分析
  • 競爭格局概覽
    • 市場集中度
    • 公司競爭佔有率分析（價值，2024）
    • 競爭格局圖

第五章 全球寵物保藏服務市場分析：依類型劃分

  • 主要發現
  • 市場規模及預測（2020-2033）
    • 冷凍乾燥服務
    • 動物標本製作服務
    • 其他

第六章 全球寵物保藏服務市場：依應用劃分

  • 主要發現
  • 市場規模及預測（2020-2033）
    • 貓
    • 狗
    • 鳥類
    • 其他

第七章 全球寵物保育服務市場區域分析

  • 主要見解
  • 市場規模及預測（2020-2033）
    • 北美
    • 歐洲
    • 亞太地區
    • 中東和非洲 (MEA)

第八章：北美寵物保育服務市場分析

第九章：歐洲寵物保育服務市場分析

第十章：亞太地區寵物保育服務市場分析

第十一章：中東與非洲寵物保育服務市場分析

第十二章：美國寵物保育服務市場分析

第十三章：加拿大寵物保育服務市場分析

第十四章：墨西哥寵物保育服務市場分析

第十五章：巴西寵物保育服務市場分析

第十六章：美洲其他地區寵物保育服務市場分析

第十七章：英國寵物保育服務市場分析

第十八章：德國寵物保育服務市場分析

第十九章：法國寵物保育服務市場分析

第二十章：義大利寵物保育服務市場分析

第二十一章：俄羅斯寵物照顧服務市場分析寵物寄養服務市場分析

第22章：歐洲其他地區寵物寄養服務市場分析

第23章：中國寵物寄養服務市場分析

第24章：印度寵物寄養服務市場分析

第25章：日本寵物寄養服務市場分析

第26章：澳洲寵物寄養服務市場分析

第27章：韓國寵物寄養服務市場分析

第28章：東南亞寵物寄養服務市場分析

第29章：亞太其他地區寵物寄養服務市場分析

第30章：海灣合作委員會（GCC）寵物寄養服務市場分析

第31章：埃及寵物寄養服務市場分析分析

第32章：土耳其寵物寄存服務市場分析

第33章：以色列寵物寄存服務市場分析

第34章：南非寵物寄存服務市場分析

第35章：公司簡介

  • AEWS寵物保存公司
  • Alessandra Dzuba
  • Animal Family寵物保存公司
  • Bischoff Pets
  • Gotham Taxidermy
  • Indian Creek Taxidermy
  • Perpetual Pet
  • Precious Creature
  • Preserved Pets
  • Second Life Freeze Dry
  • WHAM Preservation LLC
  • Wyrick
  • Xtreme
  • 其他主要參與者
簡介目錄
Product Code: AA1023628

The pet preservation market is currently experiencing steady growth, with its valuation reaching approximately US$ 90.6 million in 2024. This upward trajectory is expected to continue, with projections indicating that the market will surpass US$ 115.3 million by 2033. This growth is anticipated to occur at a compound annual growth rate (CAGR) of 2.71% throughout the forecast period from 2025 to 2033. Several factors are driving this positive outlook, many of which are rooted in the evolving relationship between pet owners and their animals.

One of the primary forces behind this market expansion is the deep emotional bonds that owners develop with their pets. These connections motivate many to seek out personalized, high-end preservation services that go beyond traditional memorial options, reflecting a desire to honor their pets in unique and meaningful ways. This shift toward premium and customized offerings is transforming the market, as pet owners increasingly view preservation as an extension of the love and care they provide during their pets' lives.

Noteworthy Market Developments

Several prominent companies are actively serving the pet preservation services market, each offering distinctive memorialization options tailored to the needs of discerning pet owners. Brands such as Perpetua Life Jewelry, Precious Pets Urns, Paw Pods, and Cuddle Clones provide a diverse range of personalized products that allow owners to honor their pets in unique and meaningful ways.

A major development in the industry occurred in November 2025 when Colossal Biosciences, renowned as a leader in de-extinction efforts, announced its acquisition of Viagen Pets and Equine. Viagen is globally recognized for its expertise in animal cloning and genetic preservation, serving not only pets and equine but also some of the world's most endangered species. This acquisition signals a significant expansion of Colossal's capabilities into the pet preservation sector, integrating cutting-edge cloning and genetic services with broader memorialization offerings.

In another strategic move, BluePearl Pet Hospice launched its "Comfort Care" program in June 2025. This nationwide initiative addresses a crucial gap between veterinary care and euthanasia by incorporating preservation planning and palliative support earlier in a pet's life cycle. The program reflects a growing recognition of the importance of compassionate end-of-life care, emphasizing a holistic approach that supports both pets and their owners through difficult transitions.

Core Growth Drivers

The pet preservation services market is undergoing a significant transformation, shifting from being perceived as a localized utility service to becoming a global luxury industry focused on memorialization. This fundamental pivot is driven by the broader societal trend known as "Pet Humanization," where pets are increasingly regarded as integral members of the family rather than just animals. This shift in perception has led to a marked decrease in price sensitivity when it comes to end-of-life expenses, as owners prioritize emotional value and meaningful remembrance over cost. Therefore, the market is evolving into a high-value "Legacy Economy," where owners and pets are willing to spend more for premium preservation services.

Emerging Opportunity Trends

Technological advancements are playing a crucial role in shaping a more promising future for the pet preservation services market. One significant development is the integration of biotechnology, particularly in the area of DNA preservation. This innovation opens up exciting possibilities, allowing pet owners to safeguard their pets' genetic material for potential future applications, such as cloning or advanced medical research. However, alongside these scientific breakthroughs come important ethical debates regarding the implications and morality of such practices, keeping the conversation around pet preservation both dynamic and complex.

Barriers to Optimization

The high cost associated with certain pet preservation services poses a notable challenge to the overall growth of the market. Many of these specialized preservation techniques, such as freeze-drying or advanced taxidermy, require sophisticated technology, skilled craftsmanship, and extensive time to complete, all of which contribute to their premium pricing. For some pet owners, these costs can be prohibitively expensive, limiting their ability or willingness to invest in such services. This financial barrier may result in a significant portion of potential customers opting out of preservation altogether or seeking more affordable, less comprehensive alternatives.

Detailed Market Segmentation

By Type, Freeze-drying holds a commanding position in the global pet preservation services market, accounting for approximately 62% of the revenue share. Its dominance is largely attributed to the unparalleled level of realism and lifelike preservation it offers, which traditional taxidermy methods struggle to match. While traditional taxidermy typically involves skinning and mounting, often resulting in a rigid and less natural appearance, freeze-drying preserves the pet's original form with remarkable authenticity.

By Application, the dog segment accounts for a significant share of the pet preservation services market, capturing approximately 57% of the total market. This considerable dominance highlights the special and profound role that dogs occupy within modern family structures. As loyal companions, dogs often become deeply integrated into the daily lives and emotional fabric of their owners, creating bonds that go far beyond mere pet ownership. Typically, dogs spend more than a decade living alongside their families, growing with them and providing companionship through various life stages.

Segment Breakdown

By Type

  • Freeze Drying Preservation Services
  • Taxidermy Preservation Services
  • Others

By Application

  • Cat
  • Dog
  • Bird
  • Others

By Region

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Brazil
  • Rest of Americas
  • Europe
  • The UK
  • Germany
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
  • Middle East & Africa (MEA)
  • GCC
  • Egypt
  • Turkey
  • Israel
  • South Africa

Geography Breakdown

  • North America currently holds a dominant position in the pet preservation services market, commanding over 48.3% of the total market share. This stronghold is largely supported by the region's highly developed infrastructure, which includes specialized lyophilization facilities that have become as commonplace and trusted as traditional crematoriums. This maturity in service options provides pet owners with a variety of preservation choices, reflecting the evolving preferences in the market.
  • In the United States, high disposable incomes play a crucial role in sustaining this market dominance. Pet owners are often willing to absorb the relatively high costs of preservation services, perceiving these expenses not as extravagant luxuries but as essential final healthcare costs for their beloved animals. This mindset significantly contributes to the steady demand and growth, reinforcing North America's leadership.

Leading Market Participants

  • AEWS Pet Preservation
  • Alessandra Dzuba
  • Animal Family Pet Preservation
  • Bischoff Pets
  • Gotham Taxidermy
  • Indian Creek Taxidermy
  • Perpetual Pet
  • Precious Creature
  • Preserved Pets
  • Second Life Freeze Dry
  • WHAM Preservation LLC
  • Wyrick
  • Xtreme
  • Other prominent players

Table of Content

Chapter 1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

Chapter 2. Research Methodology

  • 2.1. Qualitative Research
    • 2.1.1. Primary & Secondary Sources
  • 2.2. Quantitative Research
    • 2.2.1. Primary & Secondary Sources
  • 2.3. Breakdown of Primary Research Respondents, By Region
  • 2.4. Assumption for the Study
  • 2.5. Market Size Estimation
  • 2.6. Data Triangulation

Chapter 3. Executive Summary: Global Pet Preservation Services Market

Chapter 4. Global Pet Preservation Services Market Overview

  • 4.1. Industry Value Chain Analysis
    • 4.1.1. Raw Material provider
    • 4.1.2. Manufacturer
    • 4.1.3. Distributor
    • 4.1.4. End User
  • 4.2. Industry Outlook
  • 4.3. PESTLE Analysis
  • 4.4. Porter's Five Forces Analysis
    • 4.4.1. Bargaining Power of Suppliers
    • 4.4.2. Bargaining Power of Buyers
    • 4.4.3. Threat of Substitutes
    • 4.4.4. Threat of New Entrants
    • 4.4.5. Degree of Competition
  • 4.5. Market Dynamics and Trends
    • 4.5.1. Growth Drivers
    • 4.5.2. Restraints
    • 4.5.3. Challenges
    • 4.5.4. Key Trends
  • 4.6. Covid-19 Impact Assessment on Market Growth Trend
  • 4.7. Market Growth and Outlook
    • 4.7.1. Market Revenue Estimates and Forecast (US$ Mn), 2020 - 2033
    • 4.7.2. Pricing Analysis
  • 4.8. Competition Dashboard
    • 4.8.1. Market Concentration Rate
    • 4.8.2. Company Market Share Analysis (Value %), 2024
    • 4.8.3. Competitor Mapping

Chapter 5. Global Pet Preservation Services Market Analysis, By Type

  • 5.1. Key Insights
  • 5.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 5.2.1. Freeze Drying Preservation Services
    • 5.2.2. Taxidermy Preservation Services
    • 5.2.3. Others

Chapter 6. Global Pet Preservation Services Market, By Application

  • 6.1. Key Insights
  • 6.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 6.2.1. Cat
    • 6.2.2. Dog
    • 6.2.3. Bird
    • 6.2.4. Others

Chapter 7. Global Pet Preservation Services Market Analysis, By Region

  • 7.1. Key Insights
  • 7.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 7.2.1. North America
      • 7.2.1.1. The U.S.
      • 7.2.1.2. Canada
      • 7.2.1.3. Mexico
      • 7.2.1.4. Brazil
      • 7.2.1.5. Rest of Americas
    • 7.2.2. Europe
      • 7.2.2.1. The UK
      • 7.2.2.2. Germany
      • 7.2.2.3. France
      • 7.2.2.4. Italy
      • 7.2.2.5. Russia
      • 7.2.2.6. Rest of Europe
    • 7.2.3. Asia Pacific
      • 7.2.3.1. China
      • 7.2.3.2. India
      • 7.2.3.3. Japan
      • 7.2.3.4. Australia
      • 7.2.3.5. South Korea
      • 7.2.3.6. South East Asia
      • 7.2.3.7. Rest of APAC
    • 7.2.4. Middle East & Africa (MEA)
      • 7.2.4.1. GCC
      • 7.2.4.2. Egypt
      • 7.2.4.3. Turkey
      • 7.2.4.4. Israel
      • 7.2.4.5. South Africa

Chapter 8. North America Pet Preservation Services Market Analysis

  • 8.1. Key Insights
  • 8.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 8.2.1. By Type
    • 8.2.2. By Application
    • 8.2.3. By Country

Chapter 9. Europe Pet Preservation Services Market Analysis

  • 9.1. Key Insights
  • 9.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 9.2.1. By Type
    • 9.2.2. By Application
    • 9.2.3. By Country

Chapter 10. Asia Pacific Pet Preservation Services Market Analysis

  • 10.1. Key Insights
  • 10.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 10.2.1. By Type
    • 10.2.2. By Application
    • 10.2.3. By Country

Chapter 11. Middle East & Africa Pet Preservation Services Market Analysis

  • 11.1. Key Insights
  • 11.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 11.2.1. By Type
    • 11.2.2. By Application
    • 11.2.3. By Country

Chapter 12. US Pet Preservation Services Market Analysis

  • 12.1. Key Insights
  • 12.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 12.2.1. By Type
    • 12.2.2. By Application

Chapter 13. Canada Pet Preservation Services Market Analysis

  • 13.1. Key Insights
  • 13.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 13.2.1. By Type
    • 13.2.2. By Application

Chapter 14. Mexico Pet Preservation Services Market Analysis

  • 14.1. Key Insights
  • 14.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 14.2.1. By Type
    • 14.2.2. By Application

Chapter 15. Brazil Pet Preservation Services Market Analysis

  • 15.1. Key Insights
  • 15.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 15.2.1. By Type
    • 15.2.2. By Application

Chapter 16. Rest of Americas Pet Preservation Services Market Analysis

  • 16.1. Key Insights
  • 16.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 16.2.1. By Type
    • 16.2.2. By Application

Chapter 17. UK Pet Preservation Services Market Analysis

  • 17.1. Key Insights
  • 17.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 17.2.1. By Type
    • 17.2.2. By Application

Chapter 18. Germany Pet Preservation Services Market Analysis

  • 18.1. Key Insights
  • 18.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 18.2.1. By Type
    • 18.2.2. By Application

Chapter 19. France Pet Preservation Services Market Analysis

  • 19.1. Key Insights
  • 19.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 19.2.1. By Type
    • 19.2.2. By Application

Chapter 20. Italy Pet Preservation Services Market Analysis

  • 20.1. Key Insights
  • 20.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 20.2.1. By Type
    • 20.2.2. By Application

Chapter 21. Russia Pet Preservation Services Market Analysis

  • 21.1. Key Insights
  • 21.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 21.2.1. By Type
    • 21.2.2. By Application

Chapter 22. Rest of Europe Pet Preservation Services Market Analysis

  • 22.1. Key Insights
  • 22.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 22.2.1. By Type
    • 22.2.2. By Application

Chapter 23. China Pet Preservation Services Market Analysis

  • 23.1. Key Insights
  • 23.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 23.2.1. By Type
    • 23.2.2. By Application

Chapter 24. India Pet Preservation Services Market Analysis

  • 24.1. Key Insights
  • 24.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 24.2.1. By Type
    • 24.2.2. By Application

Chapter 25. Japan Pet Preservation Services Market Analysis

  • 25.1. Key Insights
  • 25.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 25.2.1. By Type
    • 25.2.2. By Application

Chapter 26. Australia Pet Preservation Services Market Analysis

  • 26.1. Key Insights
  • 26.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 26.2.1. By Type
    • 26.2.2. By Application

Chapter 27. South Korea Pet Preservation Services Market Analysis

  • 27.1. Key Insights
  • 27.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 27.2.1. By Type
    • 27.2.2. By Application

Chapter 28. Southeast Asia Pet Preservation Services Market Analysis

  • 28.1. Key Insights
  • 28.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 28.2.1. By Type
    • 28.2.2. By Application

Chapter 29. Rest of APAC Pet Preservation Services Market Analysis

  • 29.1 Key Insights
  • 29.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 29.2.1. By Type
    • 29.2.2. By Application

Chapter 30. GCC Pet Preservation Services Market Analysis

  • 30.1. Key Insights
  • 30.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 30.2.1. By Type
    • 30.2.2. By Application

Chapter 31. Egypt Pet Preservation Services Market Analysis

  • 31.1 Key Insights
  • 31.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 31.2.1. By Type
    • 31.2.2. By Application

Chapter 32. Turkey Pet Preservation Services Market Analysis

  • 32.1. Key Insights
  • 32.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 32.2.1. By Type
    • 32.2.2. By Application

Chapter 33. Israel Pet Preservation Services Market Analysis

  • 33.1 Key Insights
  • 33.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 33.2.1. By Type
    • 33.2.2. By Application

Chapter 34. South Africa Pet Preservation Services Market Analysis

  • 34.1. Key Insights
  • 34.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
    • 34.2.1. By Type
    • 34.2.2. By Application

Chapter 35. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, Measurement Methods, and Business Strategy Outlook)

  • 35.1. AEWS Pet Preservation
  • 35.2. Alessandra Dzuba
  • 35.3. Animal Family Pet Preservation
  • 35.4. Bischoff Pets
  • 35.5. Gotham Taxidermy
  • 35.6. Indian Creek Taxidermy
  • 35.7. Perpetual Pet
  • 35.8. Precious Creature
  • 35.9. Preserved Pets
  • 35.10. Second Life Freeze Dry
  • 35.11. WHAM Preservation LLC
  • 35.12. Wyrick
  • 35.13. Xtreme
  • 35.14. Other prominent players