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市場調查報告書
商品編碼
1887794
全球哈羅米起司市場:依類型、品質、口味、分銷管道和地區劃分—市場規模、行業趨勢、機會分析和預測(2025-2033 年)Global Halloumi Cheese Market: By Type, Nature, Flavor, Distribution Channel, Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033 |
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全球哈羅米起司市場預計將迎來顯著成長,從 2024 年的約 4.9644 億美元成長至 2033 年的 10.3451 億美元。這意味著在 2025 年至 2033 年的預測期內,複合年增長率 (CAGR) 為 8.5%。推動這一成長的關鍵因素包括哈羅米起司日益受到全球消費者的青睞。
推動哈羅米起司需求成長的關鍵因素之一是其卓越的烹飪用途。其獨特的半硬質地以及在燒烤或煎炸時保持形狀的能力,使其成為從沙拉、三明治到開胃菜等各種菜餚的常用食材。此外,地中海飲食強調新鮮、健康和均衡的飲食,其流行也大大提升了哈羅米起司的吸引力。植物性飲食和彈性素食需求的快速增長也使哈羅米起司受益,因為它作為高蛋白肉類替代品,符合這些飲食模式。
哈羅米起司市場正經歷顯著成長,Nordex Food、Achnagal Dairies、Arla Foods 和 Petrou Bros Dairy Products 等領先企業合計佔約 22% 的市場佔有率。這些公司正透過利用強大的供應鏈和採用創新的生產技術來鞏固其市場地位,從而在保持高品質標準的同時,高效地滿足不斷增長的需求。對技術和分銷網絡的戰略投資是在這個競爭激烈的市場環境中取得成功的關鍵推動力。
2025 年 7 月,Hellenic Dairies(Olympus)完成了對 Dodoni 的收購,Dodoni 此前由 CVC Capital Partners 和 Vivartia 共同擁有,這一重大市場動態發生。這項價值約 2.05 億歐元的交易,締造了該地區最大的乳製品公司。在哈羅米起司領域,該公司將整合 Dodoni 遍佈 50 多個國家的龐大出口分銷網絡。
除了產業整合,永續性和創新對於領先的哈羅米起司生產商而言,也日益成為重要的競爭策略。 Akhnagar Dairies 已啟動一項減少碳足跡的計劃,並積極致力於降低對環境的影響。透過優化整個生產過程中的能源消耗,該公司正在滿足消費者和監管機構對永續食品生產的需求。
成長的關鍵驅動因素
消費者對獨特正宗起司體驗的需求不斷增長,是推動全球哈羅米起司市場擴張的關鍵驅動因素。隨著消費者在食品選擇上變得更加勇於嘗試和挑剔,他們越來越關注那些能提供獨特風味、口感和文化內涵的產品。哈羅米起司擁有悠久的歷史和獨特的半硬口感,完美契合了這一趨勢,吸引著那些追求超越簡單營養的、更有意義的用餐體驗的美食家。
新機遇
哈羅米起司市場從小眾零售產品轉向餐飲服務業主力產品的轉變顯而易見,目前42%的出口量都流向了餐飲服務業。這標誌著餐飲服務業銷售額首次超過傳統零售銷售額,而對該產品市場而言是一個重要的里程碑。這一轉變很大程度上得益於各大快餐連鎖店在其常規菜單中廣泛採用哈羅米奶酪,使其找到了新的定位和用途。
優化障礙
對於哈羅米起司市場原產地保護(PDO)體系的捍衛者而言,最令人擔憂的趨勢之一是其在德語區(包括德國、奧地利和瑞士)的市場佔有率急劇下降。在該地區,標有 "烤起司" 的非PDO產品已佔了該品類28%的市場佔有率,這對正宗哈羅米起司生產商而言是一個令人擔憂的轉變。這一趨勢凸顯了歐洲大陸消費者對價格敏感度的轉變,他們越來越不願意為PDO認證的哈羅米起司支付高價。
The global halloumi cheese market is poised for substantial growth, with its value expected to rise from approximately US$ 496.44 million in 2024 to an impressive US$ 1,034.51 million by 2033. This growth represents a compound annual growth rate (CAGR) of 8.5% during the forecast period spanning from 2025 to 2033. Several key factors are driving this expansion, making halloumi an increasingly popular choice among consumers worldwide.
One of the primary drivers behind the rising demand for halloumi cheese is its exceptional versatility in cooking. Its unique semi-hard texture and ability to retain shape when grilled or fried make it a favored ingredient in a wide array of dishes, from salads to sandwiches and appetizers. Furthermore, the growing popularity of Mediterranean diets, which emphasize fresh, wholesome, and balanced eating, is contributing significantly to halloumi's appeal. Additionally, halloumi is benefiting from the surge in plant-based and flexitarian diets, as it serves as a high-protein, meat-alternative option that fits well within these dietary preferences.
The halloumi cheese market is witnessing remarkable growth, with key players such as Nordex Food, Achnagal Dairies, Arla Foods, and Petrou Bros Dairy Products collectively capturing nearly 22% of the market share. These companies are strengthening their positions by leveraging robust supply chains and adopting innovative production techniques, enabling them to meet rising demand efficiently while maintaining high-quality standards. Their strategic investments in technology and distribution networks are crucial factors driving their success in this competitive landscape.
A significant development in the market occurred in July 2025, when Hellenic Dairies (Olympus) completed the acquisition of Dodoni from CVC Capital Partners and Vivartia. Valued at approximately €205 million, this deal created the largest dairy entity in the region. For the halloumi sector, the merger combines Dodoni's extensive export distribution network, spanning over 50 countries.
In addition to consolidation, sustainability and innovation are becoming key competitive strategies among leading halloumi producers. Achnagal Dairies has been proactively focusing on reducing its environmental impact by launching initiatives aimed at minimizing its carbon footprint. By optimizing energy consumption throughout their production processes, they are aligning with growing consumer and regulatory demands for sustainable food production.
Core Growth Drivers
The growing consumer demand for unique and authentic cheese experiences is a major driver behind the expansion of the global halloumi cheese market. As consumers become more adventurous and discerning in their food choices, there is an increasing appetite for products that offer distinctive flavors, textures, and cultural stories. Halloumi, with its rich heritage and unique semi-hard texture, fits perfectly into this trend, attracting food enthusiasts who seek not just nourishment but also a meaningful culinary experience.
Emerging Opportunity Trends
The evolution of the halloumi cheese market from a niche retail product to a foodservice staple has become unmistakably clear, with 42% of total exports now directed to the out-of-home dining sector. For the first time, halloumi's volume sold through foodservice channels has surpassed traditional retail block sales, marking a significant milestone in the product's market trajectory. This transformation is largely fueled by the widespread incorporation of halloumi into the regular menus of major Quick Service Restaurant (QSR) chains, where it has found a new identity and purpose.
Barriers to Optimization
One of the most concerning developments for the protectors of the Protected Designation of Origin (PDO) status in the halloumi cheese market is the rapid loss of market share in the DACH region-comprising Germany, Austria, and Switzerland. Here, non-PDO products labeled as "Grilling Cheese" have captured a significant 28% of the category, signaling a troubling shift for authentic halloumi producers. This trend highlights a breaking point in price sensitivity across continental Europe, where consumers are increasingly unwilling to pay premium prices for PDO-certified halloumi.
By Nature, Conventional production methods continue to dominate the halloumi cheese market, capturing approximately 70% of the total market share. This strong foothold is primarily due to the widespread use of accessible cow milk blends, which make production more scalable and cost-effective. Conventional techniques have been refined over time to meet large-scale demand while maintaining the characteristic qualities that define halloumi cheese.
By Flavor, Plain variants have secured the leading position in the halloumi cheese market, accounting for over 45.40% of the revenue share. This dominance can be attributed to their versatile and neutral flavor profile, which offers a balanced salty taste that easily complements a wide range of culinary creations. The adaptability of plain halloumi makes it a popular choice among consumers and chefs alike, as it can be effortlessly incorporated into numerous dishes without overpowering other ingredients.
By Distribution, Offline distribution channels continue to dominate the halloumi cheese market, maintaining a clear edge over online alternatives. This preference is largely driven by consumers' desire to physically examine the product before making a purchase. Shoppers value the ability to visually inspect the cheese's texture, ensuring it meets their quality expectations. Additionally, checking the integrity of the vacuum seal is crucial, as it directly impacts the freshness and safety of the cheese.
By Product Type, the mature segment of the halloumi cheese market has emerged as the highest revenue generator, accounting for 57.10% of the total market share. This strong performance is largely driven by growing consumer preference for the distinctive qualities that matured halloumi offers. As the cheese ages in brine for over 40 days, it develops a richer, more robust texture and flavor profile that appeals to discerning palates seeking a deeper sensory experience. Consumers appreciate the enhanced taste and firmer consistency that mature halloumi delivers, making it a favored choice for both traditional recipes and modern culinary applications.
By Type
By Nature
By Flavor
By Distribution Channel
By Region
Geography Breakdown