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市場調查報告書
商品編碼
1887783
全球鮭魚市場:按品種、鮭魚類型、產品類型、分銷管道、終端用戶(家庭、餐飲酒店業)和地區劃分-市場規模、行業趨勢、機會分析和預測(2025-2033 年)Global Salmon Market: By Species, Salmon Type, Product Type, Distribution Channel, End Users (Residential, HoReCa), Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033 |
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近年來,全球鮭魚市場經歷了快速成長,預計到 2033 年,市場收入將達到 512 億美元,高於 2024 年的 251.9 億美元。這一令人矚目的成長反映了 2025 年至 2033 年預測期內 8.2% 的複合年增長率。推動市場持續成長的關鍵因素主要源自於消費者偏好的改變和更廣泛的社會趨勢。
其中一個關鍵驅動因素是全球消費者日益增強的健康意識。隨著人們對鮭魚營養價值(例如其優質蛋白質和 omega-3 脂肪酸)的認識不斷提高,越來越多的人將鮭魚納入日常飲食,以促進心臟健康、大腦功能和整體健康。同時,由於人們飲食習慣的轉變以及對均衡營養的重視,對富含蛋白質的膳食的需求正在增長。消費者積極尋找兼具美味和健康益處的食品,而鮭魚完美契合了這一趨勢。
目前,鮭魚市場正處於整合期,主要參與者紛紛採取獨特的策略來應對高成本商業環境帶來的挑戰。在這些領導企業中,MOWI憑藉其強大的市場地位和積極主動的風險及成本管理方法脫穎而出,成為行業領導者。 2025年5月,MOWI採取策略性舉措,利用其內部飼料部門 "Mowi Feed" 來規避飼料價格波動帶來的風險。這種垂直整合使公司能夠控制鮭魚養殖的關鍵成本組成部分之一。此外,該公司正在積極擴大其 "幼鮭" 生產能力,這種方法是將鮭魚在陸地上養殖至500克至1公斤的重量,然後再轉移到海洋養殖場。
同時,主要競爭對手薩爾瑪公司(Salmar)正奉行一項截然不同的策略,其核心在於水產養殖創新。該公司正大力投資其 "海洋農場" 計劃,試圖成為唯一一家能夠進行深海養殖的公司,其養殖區域遠超海蝨氾濫的沿海地區。透過在遠離寄生蟲侵擾的海域養殖魚類,薩爾瑪旨在減少對化學物質的依賴,並降低沿海養殖帶來的環境風險。這項大膽的技術投入使薩爾瑪在市場中脫穎而出,也體現了其著眼於永續發展和韌性的長期願景。
主要成長驅動因素
影響鮭魚市場成長的關鍵因素之一是人們對食用鮭魚的健康益處的認識不斷提高。例如,到2023年,約有36%的美國人將採取某種形式的飲食幹預措施,反映出人們正在普遍轉向更健康的生活方式。鮭魚富含必需營養素,包括omega-3脂肪酸、優質蛋白質和多種維生素,因其許多益處(尤其是在心血管健康、大腦功能和整體健康方面)而日益受到歡迎。這些營養優勢使鮭魚成為尋求有益於長期健康的食品的消費者的首選。
新興機會
水產養殖技術的不斷進步,透過實現更有效率、更永續的生產方式,顯著提升了鮭魚市場的前景。這些創新對於增加供應量至關重要,同時也有助於解決傳統鮭魚養殖長期存在的環境挑戰。循環水產養殖系統(RAS)和改良魚飼料等技術已開始取得顯著成效,包括提高產量和改善魚肉品質。透過以更可控、更有效率的方式優化魚類養殖環境,養殖戶可以生產出更健康的鮭魚。
優化障礙
在鮭魚養殖中使用開放式網箱養殖面臨環境和監管方面的壓力,這對市場成長構成了重大挑戰。人們越來越意識到這些開放式網箱養殖系統對環境的影響,促使政府和環保組織的反對聲浪日益高漲。例如,加拿大已宣布計劃在2029年前逐步淘汰不列顛哥倫比亞省的開放式網箱鮭魚養殖,這反映出人們越來越關注這些網箱對海洋生態系統造成的負面影響。同樣,華盛頓州已採取果斷行動,禁止在公共水域使用開放式網箱養殖,這表明該州在保護水生環境方面採取了強有力的監管立場。
The global salmon market has experienced rapid growth in recent years, with revenues rising from US$ 25.19 billion in 2024 to an anticipated value of US$ 51.20 billion by 2033. This impressive expansion reflects a compound annual growth rate (CAGR) of 8.2% during the forecast period from 2025 to 2033. Several key factors are driving this sustained market growth, rooted primarily in evolving consumer preferences and broader societal trends.
One of the primary drivers is the increasing health consciousness among consumers worldwide. As awareness of the nutritional benefits of salmon-such as its high-quality protein and omega-3 fatty acids-continues to spread, more people are incorporating salmon into their diets to support heart health, brain function, and overall well-being. Alongside this, there is a rising demand for protein-rich diets, fueled by shifts toward healthier eating habits and an emphasis on balanced nutrition. Consumers are actively seeking out foods that offer both taste and health benefits, and salmon fits perfectly into this trend.
The salmon market is undergoing a period of consolidation, with leading companies adopting distinct strategies to navigate the challenges posed by a high-cost operating environment. Among these top players, MOWI stands out as a dominant force with a significant market presence and a proactive approach to managing risks and costs. In May 2025, MOWI took strategic steps to shield itself from the volatility of feed prices by leveraging its own feed division, Mowi Feed. This vertical integration allows MOWI to control one of the largest cost components in salmon farming. Additionally, the company is aggressively expanding its "Post-Smolt" production capacity, which involves raising salmon to weights between 500 grams and 1 kilogram on land before transferring them to sea farms.
Meanwhile, another key player, SalMar, is pursuing a markedly different strategy centered around innovation in farming technology. SalMar is heavily investing in its "Ocean Farm" concept, positioning itself as the only company capable of farming salmon in the deep ocean, well beyond the coastal regions typically affected by sea lice infestations. By moving operations far from the lice belt, SalMar aims to reduce dependency on chemical treatments and lower environmental risks associated with coastal farming. This bold technological bet differentiates SalMar in the market and reflects a long-term vision focused on sustainability and resilience.
Core Growth Drivers
A major factor affecting the growth of the salmon market is the increasing awareness of the health benefits associated with consuming salmon. In 2023, for instance, about 36% of Americans adopted some form of diet to improve their eating habits, reflecting a broader shift toward health-conscious lifestyles. Salmon, known for its rich content of essential nutrients such as Omega-3 fatty acids, high-quality protein, and various vitamins, has become especially popular due to its well-documented positive effects on cardiovascular health, brain function, and overall well-being. These nutritional advantages have positioned salmon as a favored choice among consumers seeking to enhance their diet with foods that support long-term health.
Emerging Opportunity Trends
Ongoing technological advancements in aquaculture are significantly enhancing the outlook for the salmon market by enabling more efficient and sustainable production methods. These innovations are crucial in driving increased supply while addressing longstanding environmental concerns associated with traditional salmon farming. Technologies such as recirculating aquaculture systems (RAS) and improved fish feed formulations have already begun to yield tangible benefits, including higher production yields and superior fish quality. Farmers can produce healthier salmon by optimizing the conditions in which the fish are raised in a more controlled and resource-efficient manner.
Barriers to Optimization
Environmental and regulatory pressures concerning the use of open-net pens in salmon farming pose significant challenges to market growth. Increasing awareness of the environmental impacts associated with these open-net systems has led to mounting pushback from governments and environmental groups. For example, Canada has announced plans to phase out open-net salmon farming in British Columbia by 2029, reflecting growing concerns about the negative effects these pens have on marine ecosystems. Similarly, Washington State has already taken decisive action by banning open-net pens in public waters, signaling a strong regulatory stance to protect aquatic environments.
By Salmon Type, the farmed salmon category holds a commanding lead in the global salmon market, securing the largest share at 76.20%. This dominance is largely due to the immense harvest capabilities that aquaculture provides, enabling producers to meet the growing global demand with greater efficiency and reliability than wild-caught alternatives. Unlike wild salmon, which are subject to seasonal variations and environmental uncertainties, farmed salmon are raised in carefully controlled environments where factors such as water quality, feeding, and health management can be optimized.
By Product Type, Fresh salmon holds a commanding position in the global salmon market, capturing over 59.23% of the total share. This dominance is primarily fueled by its superior sensory qualities, which make it the preferred choice for premium culinary applications such as sushi and sashimi, where texture and flavor are critical. The delicate firmness and natural taste of fresh salmon provide an unmatched eating experience that frozen or canned alternatives often fail to replicate.
By Distribution Channel, the retail segment, particularly offline channels, holds a dominant position in the salmon market, commanding over 61.08% of the market share. This leadership is largely attributed to the widespread presence and accessibility of extensive grocery networks, which serve as the primary point of purchase for a majority of consumers. Supermarkets, hypermarkets, and local grocery stores offer a convenient and familiar shopping environment where customers can select from a variety of salmon products, often benefiting from in-store promotions, fresh displays, and personalized service.
By Species, Atlantic salmon continues to dominate the market, holding a commanding share of nearly 69.30%. This overwhelming preference is largely driven by the species' ability to be produced on an industrial scale, which allows for consistent availability. Unlike seasonal wild salmon species that are subject to natural fluctuations and limited harvesting windows, Atlantic salmon benefits from controlled farming environments that ensure steady production levels and supply reliability.
By Species:
By Salmon Type
By Product Type:
By End User
By Distribution Channel:
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Geography Breakdown