Product Code: ANV850
REPORT HIGHLIGHT
The global Partner Relationship Management market is estimated to be worth $1,006.6 million in 2021. Partner Relationship Management market is expected to expand at an 14.7% CAGR during the forecast period.
Market Introduction
A partner relationship management (PRM) platform is a collection of tools and software that allows businesses to track, associate with, and maintain positive business relationships with their sales partners. Partner relationship management creates methods and roles to manage and facilitate cooperative sales.
Each partner has access to data such as documents, promotional materials, campaign materials, prospects, market development money, and deals through a remote portal provided by a partner management software platform. Partner management software is used by sales managers in particular to improve their interactions with partner channels.
By permitting close interaction with an organization's ERP, CRM, and marketing automation software, PRM applications facilitate better implementation of business channel management strategies.
Market Dynamics
The need for Partner Relationship Management is expected to rise as linked gadgets, and the Internet of Things (IoT) become more prevalent (PRM). Furthermore, the market for partner relationship management will be supported by the need to govern the functional link between external partner channels and organizations, as well as a focus on strengthening partner communications and lowering channel management expenses. Threats to data privacy and security, on the other hand, are expected to stifle market growth. Companies can use PRM solutions to automate customer support jobs, order administration returns processing, and warranties, as well as eliminate human processing expenses related to promotional money management. As a result of the help provided by PRM solutions, demand for them is expected to increase across various sectors over the forecast period. Channel managers are declaring new market prospects and delivering branded solution offerings to their partners to boost channel loyalty and reach. According to a recent Accenture research, the majority of tech companies rely on indirect sales channels to advertise their products. Cisco Corporation gets one-third of its sales from indirect channels and 80% of its revenue from channel partners. As a result, the necessity to manage the functional relationships between businesses and external partner channels is likely to augment the PRM market upward.
Segmentation Analysis
Partner Relationship Management Market is segmented by deployment, component, organization size, and vertical. Based on components, the solution segment dominates the global market during the forecast period. Companies can use PRM systems to automate customer support tasks and reduce human processing expenses in areas like promotional money management, order management, warranty management, and returns processing. The demand for PRM solutions across industrial verticals is likely to rise over the forecast period as a result of the benefits they provide. Decreased profit margins and a lack of IT budget allocation are two major factors for the fall of PRM solutions during the COVID-19 epidemic around the world. As a result of these factors, new subscription investments are minimal. With low technology spending on new subscriptions, demand for consulting, integration, and installation services has also fallen. The demand for PRM solutions and services is predicted to decline as a result of these changes.
Competitive Landscape
The global Partner Relationship Management market is fragmented with the presence of a large number of international and national players. Some of the major players in the market are Allbound, Channeltivity, Oracle, and Salesforce, among others. Industry players are relying on product approvals, product launches, mergers, and acquisitions to gain a significant share of the global Partner Relationship Management market. For instance, in March 2020, Allbound announced the launch of a new integration solution for HubSpot that automatically integrates and syncs data inside of the HubSpot platform.
Key features of the study:
- This proposed research study on Partner Relationship Management market provides market size (US$ million), compound annual growth rate (CAGR %) and forecast estimation (2022-2028), considering 2021 as the base year
- The research report elucidates potential growth opportunities across different segments/countries and explains attractive investment proposition matrix for Partner Relationship Management market.
- The overall report identifies new investment opportunities, challenges faced by established players, and growth factors to sustain in the Partner Relationship Management market.
- Impact of COVID-19 on Partner Relationship Management market size, forecast, CAGR, and market dynamics are discussed in detail under the research scope. Detailed insight on Partner Relationship Management market post-COVID will also be covered.
- In order to give the users of this report a comprehensive view on the Partner Relationship Management market, we have also included competitive landscape and key innovator analysis for the Partner Relationship Management market
- The study encompasses a growth prospect mapping analysis, wherein all the industry segments are benchmarked based on their market size, growth rate and attractiveness.
- The report offers detailed company profiling featuring major market participants which will help users to understand their financial information and strategic initiatives of players operating in the Partner Relationship Management market.
- In addition, the report also unveil the important acquisitions & mergers, collaborations & joint ventures, new launch, research & development, regional expansion of major participants involved in the market on global as well as regional level.
- The global Partner Relationship Management market report primarily caters to various stakeholders in this industry including suppliers, investors, new entrants, distributors, and financial analysts
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
Global Partner Relationship Management Market Key Players
- Allbound
- Channeltivity
- Oracle
- Salesforce
- Impartner
- LogicBay
- Magentrix
- ZINFI Technologies
- Zift Solutions
- Mindmatrix
- PartnerStack
- ChannelXperts
- Affise
- CoSell
Global Partner Relationship Management Market by Component
Global Partner Relationship Management Market by Deployment
Global Partner Relationship Management Market by Organization Size
Global Partner Relationship Management Market by Vertical
- BFSI
- Telecommunications and IT
- Manufacturing
- Retail & eCommerce
- Healthcare & Life Sciences
- Other
Global Partner Relationship Management Market by Region
- North America
- United States
- Canada
- Mexico
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle-East and Africa
- GCC
- South Africa
- Rest of Middle-East and Africa
TABLE OF CONTENT
1. Partner Relationship Management Market Overview
2. Executive Summary
- 2.1. Market Snippet
- 2.1.1. Market Snippet by Deployment
- 2.1.2. Market Snippet by Components
- 2.1.3. Market Snippet by Organization Size
- 2.1.4. Market Snippet by Vertical
- 2.1.5. Market Snippet by Country
- 2.1.6. Market Snippet by Region
- 2.2. Competitive Insights
3. Partner Relationship Management Key Market Trends
- 3.1. Market Drivers
- 3.1.1. Impact Analysis of Market Drivers
- 3.2. Market Restraints
- 3.2.1. Impact Analysis of Market Restraints
- 3.3. Market Opportunities
- 3.4. Market Future Trends
4. Partner Relationship Management Industry Study
- 4.1. Porter's Five Forces Analysis
- 4.2. Marketing Strategy Analysis
- 4.3. Growth Prospect Mapping
- 4.4. Regulatory Framework Analysis
5. Partner Relationship Management Market: COVID-19 Impact Analysis
- 5.1. Pre-COVID-19 Impact Analysis
- 5.2. Post-COVID-19 Impact Analysis
- 5.2.1. Top Performing Segments
- 5.2.2. Marginal Growth Segments
- 5.2.3. Top Looser Segments
- 5.2.4. Marginal Loss Segments
6. Partner Relationship Management Market Landscape
- 6.1. Market Share Analysis, 2020
- 6.2. Key Innovators Analysis
- 6.3. Breakdown Data, by Key Manufacturer
- 6.3.1. Established Players' Analysis
- 6.3.2. Emerging Players' Analysis
7. Partner Relationship Management Market - By Deployment
- 7.1. Overview
- 7.1.1. Segment Share Analysis, By Deployment, 2021 & 2028 (%)
- 7.1.2. On-premises
- 7.1.3. Cloud
8. Partner Relationship Management Market - By Components
- 8.1. Overview
- 8.1.1. Segment Share Analysis, By Components, 2021 & 2028 (%)
- 8.1.2. Solution
- 8.1.3. Service
9. Partner Relationship Management Market - By Organization Size
- 9.1. Overview
- 9.1.1. Segment Share Analysis, By Deployment, 2021 & 2028 (%)
- 9.1.2. Large Enterprise
- 9.1.3. SME's
10. Partner Relationship Management Market - By Vertical
- 10.1. Overview
- 10.1.1. Segment Share Analysis, By Components, 2021 & 2028 (%)
- 10.1.2. BFSI
- 10.1.3. Telecommunications and IT
- 10.1.4. Manufacturing
- 10.1.5. Retail & e-commerce
- 10.1.6. Healthcare & Life Sciences
- 10.1.7. Other
11. Partner Relationship Management Market- By Geography
- 11.1. Introduction
- 11.1.1. Segment Share Analysis, By Geography, 2021 & 2028 (%)
- 11.2. North America
- 11.2.1. Overview
- 11.2.2. Key Manufacturers in North America
- 11.2.3. North America Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
- 11.2.4. North America Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.2.5. North America Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.2.6. North America Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.2.7. North America Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.2.8. U.S.
- 11.2.8.1. Overview
- 11.2.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.2.8.3. U.S. Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.2.8.4. U.S. Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.2.8.5. U.S. Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.2.8.6. U.S. Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.2.9. Canada
- 11.2.9.1. Overview
- 11.2.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 1.1.1.1. Canada Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 1.1.1.2. Canada Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 1.1.1.3. Canada Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 1.1.1.4. Canada Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.3. Europe
- 11.3.1. Overview
- 11.3.2. Key Manufacturers in Europe
- 11.3.3. Europe Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
- 11.3.4. Europe Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.3.5. Europe Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.3.6. Europe Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.3.7. Europe Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.3.8. Germany
- 11.3.8.1. Overview
- 11.3.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.3.8.3. Germany Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.3.8.4. Germany Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.3.8.5. Germany Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.3.8.6. Germany Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.3.9. Italy
- 11.3.9.1. Overview
- 11.3.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.3.9.3. Italy Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.3.9.4. Italy Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.3.9.5. Italy Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.3.9.6. Italy Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.3.10. United Kingdom
- 11.3.10.1. Overview
- 11.3.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.3.10.3. United Kingdom Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.3.10.4. United Kingdom Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.3.10.5. United Kingdom Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.3.10.6. United Kingdom Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.3.11. France
- 11.3.11.1. Overview
- 11.3.11.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.3.11.3. France Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.3.11.4. France Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.3.11.5. France Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.3.11.6. France Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.3.12. Rest of Europe
- 11.3.12.1. Overview
- 11.3.12.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.3.12.3. Rest of the Europe Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.3.12.4. Rest of the Europe Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.3.12.5. Rest of the Europe Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.3.12.6. Rest of the Europe Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.4. Asia Pacific (APAC)
- 11.4.1. Overview
- 11.4.2. Key Manufacturers in Asia Pacific
- 11.4.3. Asia Pacific Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
- 11.4.4. Asia Pacific Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.4.5. Asia Pacific Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.4.6. Asia Pacific Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.4.7. Asia Pacific Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.4.8. India
- 11.4.8.1. Overview
- 11.4.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.4.8.3. India Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.4.8.4. India Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.4.8.5. India Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.4.8.6. India Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.4.9. China
- 11.4.9.1. Overview
- 11.4.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.4.9.3. China Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.4.9.4. China Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.4.9.5. China Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.4.9.6. China Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.4.10. Japan
- 11.4.10.1. Overview
- 11.4.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.4.10.3. Japan Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.4.10.4. Japan Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.4.10.5. Japan Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.4.10.6. Japan Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.4.11. South Korea
- 11.4.11.1. Overview
- 11.4.11.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.4.11.3. South Korea Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.4.11.4. South Korea Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.4.11.5. South Korea Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.4.11.6. South Korea Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.4.12. Rest of APAC
- 11.4.12.1. Overview
- 11.4.12.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.4.12.3. Rest of APAC Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.4.12.4. Rest of APAC Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.4.12.5. Rest of APAC Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.4.12.6. Rest of APAC Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.5. Latin America
- 11.5.1. Overview
- 11.5.2. Key Manufacturers in Latin America
- 11.5.3. Latin America Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
- 11.5.4. Latin America Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.5.5. Latin America Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.5.6. Latin America Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.5.7. Latin America Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.5.8. Brazil
- 11.5.8.1. Overview
- 11.5.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.5.8.3. Brazil Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.5.8.4. Brazil Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.5.8.5. Brazil Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.5.8.6. Brazil Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.5.9. Mexico
- 11.5.9.1. Overview
- 11.5.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.5.9.3. Mexico Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.5.9.4. Mexico Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.5.9.5. Mexico Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.5.9.6. Mexico Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.5.10. Argentina
- 11.5.10.1. Overview
- 11.5.10.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.5.10.3. Argentina Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.5.10.4. Argentina Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.5.10.5. Argentina Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.5.10.6. Argentina Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.5.11. Rest of LATAM
- 11.5.11.1. Overview
- 11.5.11.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.5.11.3. Rest of LATAM Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.5.11.4. Rest of LATAM Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.5.11.5. Rest of LATAM Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.5.11.6. Rest of LATAM Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.6. Middle East and Africa
- 11.6.1. Overview
- 11.6.2. Key Manufacturers in Middle East and Africa
- 11.6.3. Middle East and Africa Market Size and Forecast, By Country, 2017 - 2028 (US$ Million)
- 11.6.4. Middle East and Africa Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.6.5. Middle East and Africa Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.6.6. Middle East and Africa Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.6.7. Middle East and Africa Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.6.8. Saudi Arabia
- 11.6.8.1. Overview
- 11.6.8.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.6.8.3. Saudi Arabia Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.6.8.4. Saudi Arabia Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.6.8.5. Saudi Arabia Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.6.8.6. Saudi Arabia Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
- 11.6.9. United Arab Emirates
- 11.6.9.1. Overview
- 11.6.9.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2017 - 2028, (US$ Million)
- 11.6.9.3. United Arab Emirates Market Size and Forecast, By Deployment, 2017 - 2028 (US$ Million)
- 11.6.9.4. United Arab Emirates Market Size and Forecast, By Components, 2017 - 2028 (US$ Million)
- 11.6.9.5. United Arab Emirates Market Size and Forecast, By Organization Size, 2017 - 2028 (US$ Million)
- 11.6.9.6. United Arab Emirates Market Size and Forecast, By Vertical, 2017 - 2028 (US$ Million)
12. Key Vendor Analysis
- 12.1. Competitive Dashboard
- 12.2. Company Profiles
- 12.2.1. Allbound
- 12.2.2. Channeltivity
- 12.2.3. Oracle
- 12.2.4. Salesforce
- 12.2.5. Impartner
- 12.2.6. LogicBay
- 12.2.7. Magentrix
- 12.2.8. ZINFI Technologies
- 12.2.9. Zift Solutions
- 12.2.10. Mindmatrix
- 12.2.11. PartnerStack
- 12.2.12. ChannelXperts
- 12.2.13. Affise
- 12.2.14. CoSell
13. 360 Degree Analyst View
14. Appendix
- 14.1. Research Methodology
- 14.2. References
- 14.3. Abbreviations
- 14.4. Disclaimer
- 14.5. Contact Us