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市場調查報告書
商品編碼
1916333
手機使用年限、購買管道和廠商：消費者調查Handsets: Lifetimes, Purchase Channels and Vendors: Consumer Survey |
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手機市場處於平衡狀態。消費者已養成穩定的設備更換習慣，且這種模式不太可能輕易改變。
本報告利用消費者調查結果，分析了19個國家的手機市場。報告提供了有關手機更換週期、計劃升級、購買管道和手機廠商市場佔有率的數據。
本報告解答的問題
- 什麼是手機生命週期？它如何隨時間變化？
- 有多少消費者透過手機方案購買手機？
- 消費者在哪裡購買手機（零售店/實體店還是線上）？
- 擁有5G設備的消費者比例是多少？其他消費者計劃何時升級到5G？
- 各國各手機品牌的市佔率為何？
調查資料覆蓋範圍
本次調查於2025年7月至8月與Dynata合作進行。調查對象旨在代表上述地區的網路使用者群體。為此，我們設定了年齡、性別和地理分佈的配額。
每個國家至少有1000名受訪者，其中沙烏地阿拉伯和阿拉伯聯合大公國（阿聯酋）至少有750名受訪者。
目標地區
- 北美：加拿大和美國
- 亞太地區：澳洲、紐西蘭、菲律賓
- 歐洲：芬蘭、法國、德國、愛爾蘭、義大利、挪威、波蘭、西班牙、瑞典、土耳其和英國
- 中東和非洲：沙烏地阿拉伯、南非和阿拉伯聯合大公國
"The handset market is in a state of equilibrium: consumers have firmly established habits when upgrading their device, and these patterns will be hard to change."
This report uses the results of our consumer survey to provide an analysis of handsets in 19 countries. It provides data on handset-replacement cycles, planned upgrades, purchasing channels and handset vendors' market shares.
Questions answered in this report
- What is the lifecycle of a handset and how is this changing over time?
- How many customers buy a mobile handset in a bundle with a mobile plan?
- Where do consumers purchase their handsets (retail stores/shops versus online)?
- What share of customers have a 5G handset, and when do other customers plan to upgrade to 5G?
- What is the share of each brand of handset, by country?
Survey data coverage
The survey was conducted in association with Dynata between July and August 2025. The survey groups were chosen to be representative of the internet-using population in the above-mentioned regions. We set quotas on age, gender and geographical spread to that effect.
There were at least 1000 respondents per country, except in Saudi Arabia and the UAE, where there were at least 750 respondents.
Geographical coverage
- North America (NA): Canada and the USA
- Asia-Pacific: Australia, New Zealand and the Philippines
- Europe: Finland, France, Germany, Ireland, Italy, Norway, Poland, Spain, Sweden, Turkey and the UK
- Middle East and Africa: Saudi Arabia, South Africa and the UAE
