營運商優化電視機會：案例研究與分析（第 2 卷）

Optimising the Operator TV Opportunity: Case Studies and Analysis (Volume II)

出版日期: 2025年04月15日 | 出版商:

Analysys Mason | 英文 27 Slides | 商品交期: 最快1-2個工作天內

價格

簡介目錄

"在競爭激烈的付費電視市場中，彈性和可負擔性是留住客戶的關鍵"

本報告透過案例研究對付費電視業者的最佳實踐進行了全面的分析。它確定了付費電視市場營運商面臨的課題，並探索了在不疏遠主要寬頻用戶群的情況下降低電視和視訊服務風險的可能解決方案。該報告根據營運商的做法將其分為三大類：多播投資者、付費電視重新評估者和合作夥伴利用者。

此外，我們正在探索電信業者和付費電視業者增強其電視和視訊服務的方法。它還包括對靈活捆綁、實惠定價計劃以及與串流媒體服務提供者的策略合作夥伴關係的見解。

本報告探討的問題：

業者如何在不疏遠主要寬頻用戶群的情況下降低電視和視訊服務的風險？
如果沒有與串流影音服務建立廣泛的合作關係，付費電視還能繼續存在嗎？
您實際上預期付費電視服務的市佔率會成長多少？
付費電視服務的不同方式有哪些優點和缺點？

以下公司被當作個案研究：

Cox
Digi
EE (BT)
eir
Frontier

KT
Sky
Telekom Deutschland
Virgin Media O2
Vodafone UK

簡介目錄

"Flexibility and affordability are key to retaining customers in the competitive pay-TV market."

This report uses case studies to provide a comprehensive analysis of best practices for pay-TV providers and operators. It explores the challenges faced by operators in the pay-TV market and the potential solutions that operators have deployed so as to de-risk their TV and video services without alienating their core broadband user bases. The report categorises operators into three main groups based on their approach: multi-play investors, pay-TV re-evaluators and partnership players.

It also explores approaches for how telecoms operators and pay-TV providers can enhance their TV and video services. It includes insights into flexible bundles, affordable tariffs and strategic partnerships with streaming service providers.

Questions answered in this report:

How are operators de-risking their TV and video services without alienating their core broadband user bases?
Can pay-TV propositions continue to exist without extensive partnerships with streaming video providers?
What is realistic to expect in terms of market share growth for pay-TV services?
What are the pros and cons of the various approaches to pay-TV services?