Product Code: A31665
According to a new report published by Allied Market Research, titled, "Functional Pet Treat Market," The functional pet treat market was valued at $290.96 million in 2021, and is estimated to reach $722.8 million by 2031, growing at a CAGR of 9.2% from 2022 to 2031.
Functional pet treat is a new & innovative product segment in the pet treat industry, which not only requires advertisement for its awareness but also a wide distribution network. Rapid increase in number of large retail stores, including supermarkets and hypermarkets in developing economies has enabled easier availability of functional pet treat, as these stores help increase sales of organic & conventional functional pet treat products. Supermarkets and convenience stores have served as better distribution points for various pet supplements. In addition, growth in urbanization is expected to boost growth of the retail sector, which, in turn, generates demand for functional pet treat.
The concept of pet ownership is not just limited to developed countries, such as U.S., the UK, and Australia, but is also escalating in developing nations such as India, China, and Brazil. With rapid increase in personal disposable income, people in such nations are able to own a pet and provide the best quality of life to them. Mexico alone owned around 18 million pets that resulted in around 8% of increased pet treat sales in 2015. In addition, the Asia-Pacific functional pet treat industry is growing tremendously, owing to increase in pet population. For instance, India's pet population has witnessed growth from 7 million in 2006 to more than 10 million pets in 2011. Improvement in consumer lifestyles and increase in incomes in developing countries resulted in increased acceptance for pets among all income groups.
Rise in regulatory constraints in pet treat, pet functional treat, and pet supplement industry are expected to negatively affect the functional pet treat market during the forecast period. For instance, in the U.S., pet treat is highly regulated by the U.S. FDA to meet both federal and state requirements. The U.S. FDA has imposed laws on both finished pet supplements and their application. Any ingredient cannot be used in pet treat supplement until it has been accepted by the FDA and Association of American Feed Control Officials (AAFCO). These organizations develop model bills & legislations for pet supplements.
Under the Food Safety Modernization Act (FSMA) 2010, guidelines for pet supplement manufacturers in the U.S. were issued related to certification, sterilization, hygiene, and labeling of food. In addition, owing to lack of a universal regulatory structure, global trading becomes difficult. Huge investments are made in manufacturing functional pet treats additives and different regulations & guidelines lead to severe losses for manufacturers. Therefore, it becomes expensive to frequently update manufacturing raw material and facilities in accordance with changing guidelines. The aforementioned factors are expected to hinder the growth of the market during the forecast period.
The functional pet treat market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, North America dominated the functional pet treat market, and is expected to sustain its dominance during the forecast period. This is majorly attributed to rise in adoption of pets and increase in spending on pet care products, including healthcare & grooming products. Furthermore, growth in innovation in pet treat & supplement packaging is expected to escalate the demand for functional pet treat in North America. Furthermore, rise in research to find natural & organic pet ingredient, which can be used in functional pet treat creates potential opportunities for growth of the market. Moreover, pet owners look for premium & super premium functional pet treat, owing to growth in concerns regarding health of their pets & animal welfare in North America. Canada and Mexico are lucrative markets for pet supplements, growing at a CAGR of 9.6% and 9.3%, respectively, during the forecast period.
For the purpose of analysis, the global functional pet treat market scope covers segmentation based on pet, application, distribution channel, and region. The report provides information on various pets such as dog, cat, and others. In addition, it outlines the details about different applications, including bone health, brain health, obesity, skin diseases, and others. Furthermore, the key distribution channels covered in the study include pet stores, pharmacies, veterinary clinics, online stores, and others. Moreover, it analyzes the current market trends of functional pet treat across different regions such as North America, Europe, Asia-Pacific, and LAMEA.
Further, the report covers strategies adopted by key market players to sustain the competitive environment and increase their market share. Archer-Daniels-Midland Company, Bacterfield, DAR PRO Ingredients, IsoNova Technologies LLC, Kerry Group, Nestle Purina PetCare Company, PDM Group (Prosper De Mulder Ltd.), Petcurean Pet Nutrition USA Inc., Roquette Freres, and The Scoular Company are some of the major players discussed in the report, which cater to the functional pet treat market.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the functional pet treat market analysis from 2021 to 2031 to identify the prevailing functional pet treat market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the functional pet treat market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global functional pet treat market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Application
- Bone Health
- Brain Health
- Obesity
- Skin Diseases
- Others
By Pet
By Distribution Channel
- Pet Stores
- Pharmacies
- Veterinary Clinics
- Online Stores
- Others
By Region
- North America
- Europe
- UK
- France
- Germany
- Russia
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players:
- Sunshine Mills Inc.
- The J.M. Smucker Co.
- Plato Pet Treats
- Mars, Incorporated
- Real Pet Food Company Pty. Ltd.
- General Mills Inc.
- Thai Union Group PCL.
- Wellness Pet Company, Inc.
- Natural Balance Pet Foods, Inc.
- Colgate-Palmolive Company
- Nestle S.A.
- Nulo Pet Food
- Pure Treats Inc.
- Charoen Pokphand Foods PLC.
- Better Choice Company Inc.
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Bargaining power of suppliers
- 3.3.2. Bargaining power of buyers
- 3.3.3. Threat of substitutes
- 3.3.4. Threat of new entrants
- 3.3.5. Intensity of rivalry
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Traditional ways of feeding pets
- 3.4.1.2. Lack of awareness regarding the benefits of functional pet treat
- 3.4.1.3. Increase in regulatory guidelines related to pet treat
- 3.4.2. Restraints
- 3.4.2.1. Rise in trend of pet humanization
- 3.4.2.2. Increase in awareness about pet health
- 3.4.2.3. Rapid growth of retail sector and pet shops
- 3.4.3. Opportunities
- 3.4.3.1. Product innovation and rise in demand for organic ingredients
- 3.4.3.2. Increase in pet ownership in developing nations
- 3.4.3.3. Rise in e-commerce sales
- 3.5. COVID-19 Impact Analysis on the market
- 3.6. Market Share Analysis
CHAPTER 4: FUNCTIONAL PET TREAT MARKET, BY PET
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Dog
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Cat
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Others
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
CHAPTER 5: FUNCTIONAL PET TREAT MARKET, BY APPLICATION
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Bone Health
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Brain Health
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Obesity
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- 5.5. Skin Diseases
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
- 5.6. Others
- 5.6.1. Key market trends, growth factors and opportunities
- 5.6.2. Market size and forecast, by region
- 5.6.3. Market share analysis by country
CHAPTER 6: FUNCTIONAL PET TREAT MARKET, BY DISTRIBUTION CHANNEL
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Pet Stores
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Pharmacies
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.4. Veterinary Clinics
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
- 6.5. Online Stores
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
- 6.6. Others
- 6.6.1. Key market trends, growth factors and opportunities
- 6.6.2. Market size and forecast, by region
- 6.6.3. Market share analysis by country
CHAPTER 7: FUNCTIONAL PET TREAT MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by Pet
- 7.2.3. Market size and forecast, by Application
- 7.2.4. Market size and forecast, by Distribution Channel
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Key market trends, growth factors and opportunities
- 7.2.5.1.2. Market size and forecast, by Pet
- 7.2.5.1.3. Market size and forecast, by Application
- 7.2.5.1.4. Market size and forecast, by Distribution Channel
- 7.2.5.2. Canada
- 7.2.5.2.1. Key market trends, growth factors and opportunities
- 7.2.5.2.2. Market size and forecast, by Pet
- 7.2.5.2.3. Market size and forecast, by Application
- 7.2.5.2.4. Market size and forecast, by Distribution Channel
- 7.2.5.3. Mexico
- 7.2.5.3.1. Key market trends, growth factors and opportunities
- 7.2.5.3.2. Market size and forecast, by Pet
- 7.2.5.3.3. Market size and forecast, by Application
- 7.2.5.3.4. Market size and forecast, by Distribution Channel
- 7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by Pet
- 7.3.3. Market size and forecast, by Application
- 7.3.4. Market size and forecast, by Distribution Channel
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. UK
- 7.3.5.1.1. Key market trends, growth factors and opportunities
- 7.3.5.1.2. Market size and forecast, by Pet
- 7.3.5.1.3. Market size and forecast, by Application
- 7.3.5.1.4. Market size and forecast, by Distribution Channel
- 7.3.5.2. France
- 7.3.5.2.1. Key market trends, growth factors and opportunities
- 7.3.5.2.2. Market size and forecast, by Pet
- 7.3.5.2.3. Market size and forecast, by Application
- 7.3.5.2.4. Market size and forecast, by Distribution Channel
- 7.3.5.3. Germany
- 7.3.5.3.1. Key market trends, growth factors and opportunities
- 7.3.5.3.2. Market size and forecast, by Pet
- 7.3.5.3.3. Market size and forecast, by Application
- 7.3.5.3.4. Market size and forecast, by Distribution Channel
- 7.3.5.4. Russia
- 7.3.5.4.1. Key market trends, growth factors and opportunities
- 7.3.5.4.2. Market size and forecast, by Pet
- 7.3.5.4.3. Market size and forecast, by Application
- 7.3.5.4.4. Market size and forecast, by Distribution Channel
- 7.3.5.5. Spain
- 7.3.5.5.1. Key market trends, growth factors and opportunities
- 7.3.5.5.2. Market size and forecast, by Pet
- 7.3.5.5.3. Market size and forecast, by Application
- 7.3.5.5.4. Market size and forecast, by Distribution Channel
- 7.3.5.6. Italy
- 7.3.5.6.1. Key market trends, growth factors and opportunities
- 7.3.5.6.2. Market size and forecast, by Pet
- 7.3.5.6.3. Market size and forecast, by Application
- 7.3.5.6.4. Market size and forecast, by Distribution Channel
- 7.3.5.7. Rest of Europe
- 7.3.5.7.1. Key market trends, growth factors and opportunities
- 7.3.5.7.2. Market size and forecast, by Pet
- 7.3.5.7.3. Market size and forecast, by Application
- 7.3.5.7.4. Market size and forecast, by Distribution Channel
- 7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by Pet
- 7.4.3. Market size and forecast, by Application
- 7.4.4. Market size and forecast, by Distribution Channel
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. China
- 7.4.5.1.1. Key market trends, growth factors and opportunities
- 7.4.5.1.2. Market size and forecast, by Pet
- 7.4.5.1.3. Market size and forecast, by Application
- 7.4.5.1.4. Market size and forecast, by Distribution Channel
- 7.4.5.2. Japan
- 7.4.5.2.1. Key market trends, growth factors and opportunities
- 7.4.5.2.2. Market size and forecast, by Pet
- 7.4.5.2.3. Market size and forecast, by Application
- 7.4.5.2.4. Market size and forecast, by Distribution Channel
- 7.4.5.3. India
- 7.4.5.3.1. Key market trends, growth factors and opportunities
- 7.4.5.3.2. Market size and forecast, by Pet
- 7.4.5.3.3. Market size and forecast, by Application
- 7.4.5.3.4. Market size and forecast, by Distribution Channel
- 7.4.5.4. Australia
- 7.4.5.4.1. Key market trends, growth factors and opportunities
- 7.4.5.4.2. Market size and forecast, by Pet
- 7.4.5.4.3. Market size and forecast, by Application
- 7.4.5.4.4. Market size and forecast, by Distribution Channel
- 7.4.5.5. Rest of Asia-Pacific
- 7.4.5.5.1. Key market trends, growth factors and opportunities
- 7.4.5.5.2. Market size and forecast, by Pet
- 7.4.5.5.3. Market size and forecast, by Application
- 7.4.5.5.4. Market size and forecast, by Distribution Channel
- 7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by Pet
- 7.5.3. Market size and forecast, by Application
- 7.5.4. Market size and forecast, by Distribution Channel
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Brazil
- 7.5.5.1.1. Key market trends, growth factors and opportunities
- 7.5.5.1.2. Market size and forecast, by Pet
- 7.5.5.1.3. Market size and forecast, by Application
- 7.5.5.1.4. Market size and forecast, by Distribution Channel
- 7.5.5.2. Argentina
- 7.5.5.2.1. Key market trends, growth factors and opportunities
- 7.5.5.2.2. Market size and forecast, by Pet
- 7.5.5.2.3. Market size and forecast, by Application
- 7.5.5.2.4. Market size and forecast, by Distribution Channel
- 7.5.5.3. Saudi Arabia
- 7.5.5.3.1. Key market trends, growth factors and opportunities
- 7.5.5.3.2. Market size and forecast, by Pet
- 7.5.5.3.3. Market size and forecast, by Application
- 7.5.5.3.4. Market size and forecast, by Distribution Channel
- 7.5.5.4. South Africa
- 7.5.5.4.1. Key market trends, growth factors and opportunities
- 7.5.5.4.2. Market size and forecast, by Pet
- 7.5.5.4.3. Market size and forecast, by Application
- 7.5.5.4.4. Market size and forecast, by Distribution Channel
- 7.5.5.5. Rest of LAMEA
- 7.5.5.5.1. Key market trends, growth factors and opportunities
- 7.5.5.5.2. Market size and forecast, by Pet
- 7.5.5.5.3. Market size and forecast, by Application
- 7.5.5.5.4. Market size and forecast, by Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Top player positioning, 2021
CHAPTER 9: COMPANY PROFILES
- 9.1. Nestle S.A.
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
- 9.2. Mars, Incorporated
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Key strategic moves and developments
- 9.3. General Mills Inc.
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
- 9.4. Real Pet Food Company Pty. Ltd.
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Key strategic moves and developments
- 9.5. Natural Balance Pet Foods, Inc.
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.6. Wellness Pet Company, Inc.
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.7. Sunshine Mills Inc.
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.8. Colgate-Palmolive Company
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.9. Plato Pet Treats
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Key strategic moves and developments
- 9.10. The J.M. Smucker Co.
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Business performance
- 9.11. Better Choice Company Inc.
- 9.11.1. Company overview
- 9.11.2. Key Executives
- 9.11.3. Company snapshot
- 9.11.4. Operating business segments
- 9.11.5. Product portfolio
- 9.11.6. Business performance
- 9.11.7. Key strategic moves and developments
- 9.12. Charoen Pokphand Foods PLC.
- 9.12.1. Company overview
- 9.12.2. Key Executives
- 9.12.3. Company snapshot
- 9.12.4. Operating business segments
- 9.12.5. Product portfolio
- 9.12.6. Business performance
- 9.13. Pure Treats Inc.
- 9.13.1. Company overview
- 9.13.2. Key Executives
- 9.13.3. Company snapshot
- 9.13.4. Operating business segments
- 9.13.5. Product portfolio
- 9.14. Nulo Pet Food
- 9.14.1. Company overview
- 9.14.2. Key Executives
- 9.14.3. Company snapshot
- 9.14.4. Operating business segments
- 9.14.5. Product portfolio
- 9.15. Thai Union Group PCL.
- 9.15.1. Company overview
- 9.15.2. Key Executives
- 9.15.3. Company snapshot
- 9.15.4. Operating business segments
- 9.15.5. Product portfolio
- 9.15.6. Business performance