Product Code: A00149
A location-based service (LBS) is a software solution that determines the precise location of a mobile or wireless device. Moreover, these services are utilized for navigation and object, person, and vehicle monitoring, as well as location-based marketing. A smartphone's real-time geo-data points can also be accessed by an LBS to obtain information, entertainment, or security data for later processing.
Increase in adoption of social media, smart phones, and easy availability of GPS and emergence of location-based technology is boosting the growth of the global location-based services market. In addition, the increase in number of smartphone users and internet accessibility is positively impacts growth of the location-based services market. However, high cost of installation and maintenance and operational challenges is hampering the location-based services market growth. On the contrary, the growing penetration of 3G and 4G networks and continuous increase in the number of internet users is expected to offer remunerative opportunities for expansion of the location-based services market during the forecast period.
The location-based services market is segmented on the basis of component, technology, application, industry vertical, and region. By component, it is categorized into hardware, software, and services. By technology, it is divided into GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), enhanced observed time difference, observed time difference, cell ID, Wi-Fi, and others. By application, the LBS market is classified into location-based advertising, business intelligence & analytics, fleet management, mapping and navigation, local search & information, social networking & entertainment, proximity marketing, asset tracking, and others.
By industry vertical, it is segmented into transportation & logistics, manufacturing, government & public utilities, retail, healthcare & life sciences, media & entertainment, IT & telecom, BFSI, hospitality, and others. Region-wise, the market is performed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the location-based services market are: ALE International, Apple, Inc., AT&T Inc., Airtel India., Cisco Systems, Inc., Google Inc., HERE, IBM Corporation, Microsoft Corporation, Oracle Corporation, and Qualcomm Technologies Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
- The study provides an in-depth analysis of the global location-based services market forecast along with the current and future trends to explain the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on global location-based services market trend is provided in the report.
- The Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The quantitative analysis of the market from 2022 to 2031 is provided to determine the market potential.
Key Market Segments
By Component
- Hardware
- Software
- Services
By Technology
- GPS
- Assisted GPS (A-GPS)
- Enhanced GPS (E-GPS)
- Enhanced Observed Time Difference
- Observed Time Difference
- Cell ID
- Wi-Fi
- Others
By Application
- Social Networking and Entertainment
- Proximity Marketing
- Asset Tracking
- Others
- Mapping and Navigation
- Business Intelligence and Analytics
- Fleet Management
- Location-based Advertising
- Local Search and Information
By Industry Vertical
- Transportation and Logistics
- Manufacturing
- Government and Public Utilities
- Retail
- Healthcare and Life Sciences
- Media and Entertainment
- IT and Telecom
- BFSI
- Hospitality
- Others
By Region
- North America
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Singapore
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players:
- Apple, Inc.
- Airtel India.
- Cisco Systems, Inc.
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- ALE International
- AT&T Inc.
- Google LLC
- HERE
- Qualcomm Technologies, Inc.
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Bargaining power of suppliers
- 3.3.2. Bargaining power of buyers
- 3.3.3. Threat of substitutes
- 3.3.4. Threat of new entrants
- 3.3.5. Intensity of rivalry
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Increase in adoption of social media, & smart phones, and easy availability of GPS.
- 3.4.1.2. Emergence of location-based technology
- 3.4.1.3. The increase in number of smartphone users and internet accessibility.
- 3.4.2. Restraints
- 3.4.2.1. High cost of installation and maintenance
- 3.4.2.2. Operational challenges
- 3.4.3. Opportunities
- 3.4.3.1. The growing penetration of 3G & 4G networks and continuous increase in the number of internet users.
- 3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: LOCATION BASED SERVICES MARKET, BY COMPONENT
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Hardware
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Software
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Services
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
CHAPTER 5: LOCATION BASED SERVICES MARKET, BY TECHNOLOGY
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. GPS
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Assisted GPS (A-GPS)
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Enhanced GPS (E-GPS)
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- 5.5. Enhanced Observed Time Difference
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
- 5.6. Observed Time Difference
- 5.6.1. Key market trends, growth factors and opportunities
- 5.6.2. Market size and forecast, by region
- 5.6.3. Market share analysis by country
- 5.7. Cell ID
- 5.7.1. Key market trends, growth factors and opportunities
- 5.7.2. Market size and forecast, by region
- 5.7.3. Market share analysis by country
- 5.8. Wi-Fi
- 5.8.1. Key market trends, growth factors and opportunities
- 5.8.2. Market size and forecast, by region
- 5.8.3. Market share analysis by country
- 5.9. Others
- 5.9.1. Key market trends, growth factors and opportunities
- 5.9.2. Market size and forecast, by region
- 5.9.3. Market share analysis by country
CHAPTER 6: LOCATION BASED SERVICES MARKET, BY APPLICATION
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Mapping and Navigation
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Business Intelligence and Analytics
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.4. Fleet Management
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
- 6.5. Location-based Advertising
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
- 6.6. Local Search and Information
- 6.6.1. Key market trends, growth factors and opportunities
- 6.6.2. Market size and forecast, by region
- 6.6.3. Market share analysis by country
- 6.7. Social Networking and Entertainment
- 6.7.1. Key market trends, growth factors and opportunities
- 6.7.2. Market size and forecast, by region
- 6.7.3. Market share analysis by country
- 6.8. Proximity Marketing
- 6.8.1. Key market trends, growth factors and opportunities
- 6.8.2. Market size and forecast, by region
- 6.8.3. Market share analysis by country
- 6.9. Asset Tracking
- 6.9.1. Key market trends, growth factors and opportunities
- 6.9.2. Market size and forecast, by region
- 6.9.3. Market share analysis by country
- 6.10. Others
- 6.10.1. Key market trends, growth factors and opportunities
- 6.10.2. Market size and forecast, by region
- 6.10.3. Market share analysis by country
CHAPTER 7: LOCATION BASED SERVICES MARKET, BY INDUSTRY VERTICAL
- 7.1. Overview
- 7.1.1. Market size and forecast
- 7.2. Transportation and Logistics
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by region
- 7.2.3. Market share analysis by country
- 7.3. Manufacturing
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by region
- 7.3.3. Market share analysis by country
- 7.4. Government and Public Utilities
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by region
- 7.4.3. Market share analysis by country
- 7.5. Retail
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by region
- 7.5.3. Market share analysis by country
- 7.6. Healthcare and Life Sciences
- 7.6.1. Key market trends, growth factors and opportunities
- 7.6.2. Market size and forecast, by region
- 7.6.3. Market share analysis by country
- 7.7. Media and Entertainment
- 7.7.1. Key market trends, growth factors and opportunities
- 7.7.2. Market size and forecast, by region
- 7.7.3. Market share analysis by country
- 7.8. IT and Telecom
- 7.8.1. Key market trends, growth factors and opportunities
- 7.8.2. Market size and forecast, by region
- 7.8.3. Market share analysis by country
- 7.9. BFSI
- 7.9.1. Key market trends, growth factors and opportunities
- 7.9.2. Market size and forecast, by region
- 7.9.3. Market share analysis by country
- 7.10. Hospitality
- 7.10.1. Key market trends, growth factors and opportunities
- 7.10.2. Market size and forecast, by region
- 7.10.3. Market share analysis by country
- 7.11. Others
- 7.11.1. Key market trends, growth factors and opportunities
- 7.11.2. Market size and forecast, by region
- 7.11.3. Market share analysis by country
CHAPTER 8: LOCATION BASED SERVICES MARKET, BY REGION
- 8.1. Overview
- 8.1.1. Market size and forecast By Region
- 8.2. North America
- 8.2.1. Key trends and opportunities
- 8.2.2. Market size and forecast, by Component
- 8.2.3. Market size and forecast, by Technology
- 8.2.4. Market size and forecast, by Application
- 8.2.5. Market size and forecast, by Industry Vertical
- 8.2.6. Market size and forecast, by country
- 8.2.6.1. U.S.
- 8.2.6.1.1. Key market trends, growth factors and opportunities
- 8.2.6.1.2. Market size and forecast, by Component
- 8.2.6.1.3. Market size and forecast, by Technology
- 8.2.6.1.4. Market size and forecast, by Application
- 8.2.6.1.5. Market size and forecast, by Industry Vertical
- 8.2.6.2. Canada
- 8.2.6.2.1. Key market trends, growth factors and opportunities
- 8.2.6.2.2. Market size and forecast, by Component
- 8.2.6.2.3. Market size and forecast, by Technology
- 8.2.6.2.4. Market size and forecast, by Application
- 8.2.6.2.5. Market size and forecast, by Industry Vertical
- 8.2.6.3. Mexico
- 8.2.6.3.1. Key market trends, growth factors and opportunities
- 8.2.6.3.2. Market size and forecast, by Component
- 8.2.6.3.3. Market size and forecast, by Technology
- 8.2.6.3.4. Market size and forecast, by Application
- 8.2.6.3.5. Market size and forecast, by Industry Vertical
- 8.3. Europe
- 8.3.1. Key trends and opportunities
- 8.3.2. Market size and forecast, by Component
- 8.3.3. Market size and forecast, by Technology
- 8.3.4. Market size and forecast, by Application
- 8.3.5. Market size and forecast, by Industry Vertical
- 8.3.6. Market size and forecast, by country
- 8.3.6.1. UK
- 8.3.6.1.1. Key market trends, growth factors and opportunities
- 8.3.6.1.2. Market size and forecast, by Component
- 8.3.6.1.3. Market size and forecast, by Technology
- 8.3.6.1.4. Market size and forecast, by Application
- 8.3.6.1.5. Market size and forecast, by Industry Vertical
- 8.3.6.2. Germany
- 8.3.6.2.1. Key market trends, growth factors and opportunities
- 8.3.6.2.2. Market size and forecast, by Component
- 8.3.6.2.3. Market size and forecast, by Technology
- 8.3.6.2.4. Market size and forecast, by Application
- 8.3.6.2.5. Market size and forecast, by Industry Vertical
- 8.3.6.3. France
- 8.3.6.3.1. Key market trends, growth factors and opportunities
- 8.3.6.3.2. Market size and forecast, by Component
- 8.3.6.3.3. Market size and forecast, by Technology
- 8.3.6.3.4. Market size and forecast, by Application
- 8.3.6.3.5. Market size and forecast, by Industry Vertical
- 8.3.6.4. Spain
- 8.3.6.4.1. Key market trends, growth factors and opportunities
- 8.3.6.4.2. Market size and forecast, by Component
- 8.3.6.4.3. Market size and forecast, by Technology
- 8.3.6.4.4. Market size and forecast, by Application
- 8.3.6.4.5. Market size and forecast, by Industry Vertical
- 8.3.6.5. Italy
- 8.3.6.5.1. Key market trends, growth factors and opportunities
- 8.3.6.5.2. Market size and forecast, by Component
- 8.3.6.5.3. Market size and forecast, by Technology
- 8.3.6.5.4. Market size and forecast, by Application
- 8.3.6.5.5. Market size and forecast, by Industry Vertical
- 8.3.6.6. Rest of Europe
- 8.3.6.6.1. Key market trends, growth factors and opportunities
- 8.3.6.6.2. Market size and forecast, by Component
- 8.3.6.6.3. Market size and forecast, by Technology
- 8.3.6.6.4. Market size and forecast, by Application
- 8.3.6.6.5. Market size and forecast, by Industry Vertical
- 8.4. Asia-Pacific
- 8.4.1. Key trends and opportunities
- 8.4.2. Market size and forecast, by Component
- 8.4.3. Market size and forecast, by Technology
- 8.4.4. Market size and forecast, by Application
- 8.4.5. Market size and forecast, by Industry Vertical
- 8.4.6. Market size and forecast, by country
- 8.4.6.1. China
- 8.4.6.1.1. Key market trends, growth factors and opportunities
- 8.4.6.1.2. Market size and forecast, by Component
- 8.4.6.1.3. Market size and forecast, by Technology
- 8.4.6.1.4. Market size and forecast, by Application
- 8.4.6.1.5. Market size and forecast, by Industry Vertical
- 8.4.6.2. Japan
- 8.4.6.2.1. Key market trends, growth factors and opportunities
- 8.4.6.2.2. Market size and forecast, by Component
- 8.4.6.2.3. Market size and forecast, by Technology
- 8.4.6.2.4. Market size and forecast, by Application
- 8.4.6.2.5. Market size and forecast, by Industry Vertical
- 8.4.6.3. India
- 8.4.6.3.1. Key market trends, growth factors and opportunities
- 8.4.6.3.2. Market size and forecast, by Component
- 8.4.6.3.3. Market size and forecast, by Technology
- 8.4.6.3.4. Market size and forecast, by Application
- 8.4.6.3.5. Market size and forecast, by Industry Vertical
- 8.4.6.4. Singapore
- 8.4.6.4.1. Key market trends, growth factors and opportunities
- 8.4.6.4.2. Market size and forecast, by Component
- 8.4.6.4.3. Market size and forecast, by Technology
- 8.4.6.4.4. Market size and forecast, by Application
- 8.4.6.4.5. Market size and forecast, by Industry Vertical
- 8.4.6.5. South Korea
- 8.4.6.5.1. Key market trends, growth factors and opportunities
- 8.4.6.5.2. Market size and forecast, by Component
- 8.4.6.5.3. Market size and forecast, by Technology
- 8.4.6.5.4. Market size and forecast, by Application
- 8.4.6.5.5. Market size and forecast, by Industry Vertical
- 8.4.6.6. Rest of Asia-Pacific
- 8.4.6.6.1. Key market trends, growth factors and opportunities
- 8.4.6.6.2. Market size and forecast, by Component
- 8.4.6.6.3. Market size and forecast, by Technology
- 8.4.6.6.4. Market size and forecast, by Application
- 8.4.6.6.5. Market size and forecast, by Industry Vertical
- 8.5. LAMEA
- 8.5.1. Key trends and opportunities
- 8.5.2. Market size and forecast, by Component
- 8.5.3. Market size and forecast, by Technology
- 8.5.4. Market size and forecast, by Application
- 8.5.5. Market size and forecast, by Industry Vertical
- 8.5.6. Market size and forecast, by country
- 8.5.6.1. Latin America
- 8.5.6.1.1. Key market trends, growth factors and opportunities
- 8.5.6.1.2. Market size and forecast, by Component
- 8.5.6.1.3. Market size and forecast, by Technology
- 8.5.6.1.4. Market size and forecast, by Application
- 8.5.6.1.5. Market size and forecast, by Industry Vertical
- 8.5.6.2. Middle East
- 8.5.6.2.1. Key market trends, growth factors and opportunities
- 8.5.6.2.2. Market size and forecast, by Component
- 8.5.6.2.3. Market size and forecast, by Technology
- 8.5.6.2.4. Market size and forecast, by Application
- 8.5.6.2.5. Market size and forecast, by Industry Vertical
- 8.5.6.3. Africa
- 8.5.6.3.1. Key market trends, growth factors and opportunities
- 8.5.6.3.2. Market size and forecast, by Component
- 8.5.6.3.3. Market size and forecast, by Technology
- 8.5.6.3.4. Market size and forecast, by Application
- 8.5.6.3.5. Market size and forecast, by Industry Vertical
CHAPTER 9: COMPETITIVE LANDSCAPE
- 9.1. Introduction
- 9.2. Top winning strategies
- 9.3. Product Mapping of Top 10 Player
- 9.4. Competitive Dashboard
- 9.5. Competitive Heatmap
- 9.6. Top player positioning, 2021
CHAPTER 10: COMPANY PROFILES
- 10.1. ALE International
- 10.1.1. Company overview
- 10.1.2. Key Executives
- 10.1.3. Company snapshot
- 10.1.4. Operating business segments
- 10.1.5. Product portfolio
- 10.1.6. Key strategic moves and developments
- 10.2. Apple, Inc.
- 10.2.1. Company overview
- 10.2.2. Key Executives
- 10.2.3. Company snapshot
- 10.2.4. Operating business segments
- 10.2.5. Product portfolio
- 10.2.6. Business performance
- 10.2.7. Key strategic moves and developments
- 10.3. AT&T Inc.
- 10.3.1. Company overview
- 10.3.2. Key Executives
- 10.3.3. Company snapshot
- 10.3.4. Operating business segments
- 10.3.5. Product portfolio
- 10.3.6. Business performance
- 10.3.7. Key strategic moves and developments
- 10.4. Airtel India.
- 10.4.1. Company overview
- 10.4.2. Key Executives
- 10.4.3. Company snapshot
- 10.4.4. Operating business segments
- 10.4.5. Product portfolio
- 10.4.6. Business performance
- 10.4.7. Key strategic moves and developments
- 10.5. Cisco Systems, Inc.
- 10.5.1. Company overview
- 10.5.2. Key Executives
- 10.5.3. Company snapshot
- 10.5.4. Operating business segments
- 10.5.5. Product portfolio
- 10.5.6. Business performance
- 10.5.7. Key strategic moves and developments
- 10.6. Google LLC
- 10.6.1. Company overview
- 10.6.2. Key Executives
- 10.6.3. Company snapshot
- 10.6.4. Operating business segments
- 10.6.5. Product portfolio
- 10.6.6. Business performance
- 10.6.7. Key strategic moves and developments
- 10.7. HERE
- 10.7.1. Company overview
- 10.7.2. Key Executives
- 10.7.3. Company snapshot
- 10.7.4. Operating business segments
- 10.7.5. Product portfolio
- 10.7.6. Key strategic moves and developments
- 10.8. IBM Corporation
- 10.8.1. Company overview
- 10.8.2. Key Executives
- 10.8.3. Company snapshot
- 10.8.4. Operating business segments
- 10.8.5. Product portfolio
- 10.8.6. Business performance
- 10.8.7. Key strategic moves and developments
- 10.9. Microsoft Corporation
- 10.9.1. Company overview
- 10.9.2. Key Executives
- 10.9.3. Company snapshot
- 10.9.4. Operating business segments
- 10.9.5. Product portfolio
- 10.9.6. Business performance
- 10.9.7. Key strategic moves and developments
- 10.10. Oracle Corporation
- 10.10.1. Company overview
- 10.10.2. Key Executives
- 10.10.3. Company snapshot
- 10.10.4. Operating business segments
- 10.10.5. Product portfolio
- 10.10.6. Business performance
- 10.10.7. Key strategic moves and developments
- 10.11. Qualcomm Technologies, Inc.
- 10.11.1. Company overview
- 10.11.2. Key Executives
- 10.11.3. Company snapshot
- 10.11.4. Operating business segments
- 10.11.5. Product portfolio
- 10.11.6. Business performance
- 10.11.7. Key strategic moves and developments