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市場調查報告書
商品編碼
1684753
放鬆飲料市場 - 成長、未來展望、競爭分析,2025 年至 2033 年Relaxation Drinks Market - Growth, Future Prospects and Competitive Analysis, 2025 - 2033 |
由於失眠症越來越普遍,放鬆飲料市場規模預計到 2033 年將達到 19.144 億美元,預測期內(2025-2033 年)的複合年成長率為 13.92%。北美是全球放鬆飲料市場領導。主要放鬆飲料製造商的存在以及消費者對放鬆產品日益成長的偏好促進了整個市場的擴張。從應用方面來看,失眠佔據了最大的市場。推動全球對放鬆飲料需求的最重要因素是失眠。例如,統計數據顯示,大約四分之一的美國人以年度為基礎遭受失眠困擾,這推動了放鬆飲料市場的發展。隨著青少年改善情緒、緩解壓力的飲料越來越受歡迎,放鬆飲料市場也正在成長。這些飲料的需求量很高。從全球來看,大多數飲料消費者都對緩解壓力的飲料感興趣。
都市區壓力水平不斷上升是推動全球對放鬆飲料需求增加的主要因素之一。根據《全球情緒狀態報告》,全球近三分之一的人口經常遭受慢性疼痛的折磨。據估計,55% 的美國經常感到壓力。希臘是壓力最大的國家之一。此外,國際健康焦點組織在 32 個國家進行的一項研究發現,壓力是一種嚴重的健康風險,會影響睡眠困難的人。預測期內市場擴張的驅動力是消費者壓力的增加和有色飲料的滲透率。
口味的變化、產品種類以及非傳統的商業專家在飲料中添加健康成分是推動業務擴張的一些因素。推動擴張的另一個因素是買家可支配收入的增加。茶和草本飲料的日益普及也有望推動市場擴張。不斷擴大的產品陣容、零售和廣告業務有望為放鬆飲料市場的關鍵專家提供令人興奮的視角。
這些飲料的價格分佈預計是限制放鬆飲料領域擴張的因素之一。大多數飲料的價格通常比啤酒等酒精飲料高得多。這主要是因為放鬆飲料中所含成分較多,預期價差將成為阻礙市場擴大的因素。然而,綠茶價格高於紅茶,預計這將阻礙放鬆飲料市場的擴張。
本報告研究了全球放鬆飲料市場,並提供了市場概述、產品、應用和地區的趨勢以及參與市場的公司概況。
As a result of the expanding prevalence of insomnia, the relaxation beverages market is anticipated to reach a value of US $1914.4 million by the year 2033, expanding at a CAGR of 13.92% during the forecast period of 2025 to 2033. North America is the market leader for relaxation drinks, globally. The existence of major relaxation drink makers and an increasing preference among consumers for items that give relaxation are contributing to the overall expansion of the market. The application market is dominated by Insomnia, which owns the highest share. The most important factor contributing to the rising demand for relaxation drinks across the world is sleeplessness. As per statistics, for instance, around one-quarter of all Americans suffer from insomnia on an annual basis and thus driving the market for relaxation drinks. The market for relaxation drinks is also growing as a result of the growing popularity among adolescents of beverages that can boost mood and alleviate stress. These beverages are in high demand. Globally, the majority of all consumers of beverages have expressed an interest in beverages that alleviate stress.
The sedative properties of relaxation drinks contribute to the expansion of the industry
The rising levels of stress experienced by the urban population are one of the primary contributors to the global increase in demand for relaxation beverages. According to one report, the Global State of Emotions Report, almost one-third of the world's population experiences chronic pain on a regular basis. In addition, it is estimated that 55% of people living in the United States experience regular feelings of stress. Greece is one of those countries where people are said to have the highest level of stress. In addition, research conducted by Health Focus International in 32 nations indicates that stress has become a serious health risk that affects individuals who have difficulties sleeping. During the time of the forecast, the expansion of the market will be driven by an increase in the pressure placed on consumers and their penetration of colored beverages.
The availability of tea as well as herbal drink-infused beverages presents a key opportunity
Alterations in flavor and selection, as well as the inclusion of additional healthy constituents in the drink by unconventional business professionals, are some of the factors that contribute to the expansion of the business. Other factors that contribute to this expansion include an increase in the purchasers' disposable income. It is anticipated that the obvious availability of tea as well as herbal drink-infused beverages will promote the expansion market. It is expected that the expansion of the product line, as well as the retailing and advertising operations, would give exciting prospects for important experts in the market for relaxation beverages.
Price concerns
The price point at which these beverages are sold is one factor that is anticipated to be a factor that will limit the expansion of the relaxation beverage sector. The majority of the beverages are typically sold at prices that are significantly higher than those of alcoholic beverages such as beer. This is mostly because of the large number of elements that are found in relaxation beverages, and the price differential is anticipated to be a factor that will hinder the expansion of the market. In spite of this, it is anticipated that the expansion of the market for relaxation beverages will be hampered by the greater price of green tea in comparison to black tea.
Vitamin Drinks Segment Dominated the Product Market
Relaxation beverages typically contain a mix of botanicals and amino acids in their composition. The stressed modern lifestyles of today require the consumption of foods and beverages that are capable of regulating mood, providing health benefits, and enabling relaxation in order to maintain proper metabolic function and enhance focus and stability. In 2024, the vitamin drinks segment dominated the market. This segment is anticipated to contribute over 50% of the market's revenue by 2033. During the period between 2025 and 2033, the tea drink segment is anticipated to grow at the highest CAGR of 15.7%. It is anticipated that aggressive marketing of tea relaxation drinks would enhance consumer awareness thereby increasing consumption during the forecast period.
Insomnia Dominates the Application Market
The market for relaxation beverages is expected to expand as a result of the growing need for beverages that are effective in alleviating stress and encouraging sleep, as well as the rising demand among consumers worldwide for relaxation beverages. In addition, a rising incidence of insomnia as a consequence of jet lag, shifting nocturnal shifts, or dealing with any other disruptions to the body's circadian cycle is supporting the rise of the relaxation beverages market over the forecasted years. These trends are contributing to the dominance of the insomnia segment. This segment is expected to grow at a CAGR of 13.5% during the forecast period of 2025 to 2033. However, the "others" segment is expected to register the highest CAGR of 15% during the forecast period due to the additional benefit positioning of relaxation drinks. Additional health benefit positioning is expected to attract the interest of customers seeking healthy lifestyle choices.
North America Remains as the Global Leader
North America remains the dominant region in 2024. Consumption trends in North America show that Americans are willing to try new things and relaxation beverages are quite under the target. However, increased awareness of the importance of maintaining a healthy lifestyle has prompted many individuals to opt for beverages such as juices and water, which they believe to be less harmful to their bodies. Many of these beverages make the claim that they can improve one's energy level, metabolism, and ability to relax. Due to increased disposable income relaxation drink market is expected to witness growth in North America. According to the projection for the market for relaxation beverages, it is anticipated that the Asia-Pacific region would participate in the market at a much higher level over the course of the next few years. The growth of the regional market can be attributed to the increasing demand for products that alleviate stress and promote sleep, as well as the desire for beverages that are good for you. In addition, alterations in lifestyles, shifts in the workforce, and the existence of a sizable group of millennial customers in the state who have significant purchasing power are all factors that are driving the regional market. It is anticipated that the presence of a sizeable millennial population will contribute positively to the expansion of the industry in this region.
Competition to Intensify During the Forecast Period
The global market for relaxation drinks is characterized by intense competition due to the presence of a large number of beverage companies that are actively operating in the industry. As the entry barriers to the market are comparatively low, the market is easily accessible to new players as well as beverage giants that are already ruling the market in various beverage specialty areas. This enables the giant companies to leverage the existing supply chain and partnership capabilities to excel in the relaxation drinks market. The players in this market are NewAge, Inc., Phi Drinks, Inc., Boisson Slow Cow, Inc., Jus by Julie, Bimble Beverages, Som Sleep, Delivra Health Brands, Innoviom, Inc., Kalm with Kava, iChill Beverages, Inc., Chillbev, Ippodo Tea Co. Ltd., Purple Stuff, The Chill Group Inc.
Historical & Forecast Period
This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Relaxation Drinks market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Relaxation Drinks market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.