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市場調查報告書
商品編碼
1594785
CBD消費者健康市場:成長,未來展望,競爭分析,2024年~2032年CBD Consumer Health Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
市場概況
CBD(大麻二酚)是一種從大麻植物中提取的天然化合物,近年來在消費者健康產業中取得了重大進展。儘管它在一些國家仍處於立法辯論中,但由於其被吹捧的健康益處市場正在快速增長,含有這種化合物的產品(從外用乳膏和油到可攝入膠囊和軟糖)現已上市。預計 2024 年至 2032 年,CBD 消費者健康市場將以 18.5% 的複合年增長率成長。
CBD 消費者健康市場動態
促進因素:由於健康益處而被廣泛接受
CBD 在消費者健康市場的崛起很大程度上是由於其使用帶來的大量健康益處。 許多使用者表示,在食用含有 CBD 的產品後,焦慮減輕,睡眠改善,各種慢性疼痛得到緩解。例如,發表在《歐洲疼痛雜誌》上的一項研究表明,將 CBD 塗抹在皮膚上可以減輕關節炎引起的疼痛和發炎。 《實驗醫學雜誌》上發表的另一項研究表明,CBD 顯著減輕了一些大鼠和小鼠的慢性發炎和疼痛。此外,正如《臨床心理學雜誌》上的一篇評論所述,患有焦慮症的人在服用 CBD 後症狀得到緩解。消費者的廣泛接受和正向回饋是市場擴張的重要動力。
商機:皮膚護理和健康產業日益整合的
健康和護膚行業一直在尋找新的有效成分。 CBD 的抗炎特性使其成為治療痤瘡和牛皮癬等疾病的有力候選者。在《臨床研究雜誌》上詳細介紹的一項研究中,研究人員發現 CBD 可以減少皮脂產生,並對產油腺體具有抗發炎作用。因此,將 CBD 納入護膚產品可以徹底改變治療方法。此外,包括水療和休閒產業在內的健康產業正在探索包含 CBD 的按摩和療法,希望能改善消費者的放鬆體驗。
遏制:監理挑戰與破壞
雖然 CBD 消費者健康市場正處於上升軌道,但它也受到監管障礙的困擾。並非所有政府都區分大麻衍生的 CBD 和大麻,並且對 CBD 產品的生產、銷售和消費都有限制。例如,2021年初,《紐約時報》的一篇文章強調了紐約的幾家咖啡館和商店如何被警告不要銷售含有 CBD 的食品和飲料,並討論了此類產品的法律地位反映出其模糊性。
挑戰:市場飽和與品質保證
基於 CBD 的產品的快速擴散促使眾多品牌和配方的市場飽和。雖然豐富的選擇對消費者有利,但它也對產品品質和一致性帶來了挑戰。 《美國醫學會雜誌》發現,近 70% 的線上銷售 CBD 產品都被貼錯標籤,要么誇大或低估了其公佈的 CBD 含量。這種差異可能會損害消費者信心、降低市場聲譽並帶來潛在的健康風險。
依產品細分市場
從市場區隔來看,市場大致分為醫療OTC產品和營養補充品。在消費者尋求緩解焦慮、疼痛和睡眠障礙等疾病的推動下,醫療非處方藥產品成為 2023 年銷售的主導部分。這些產品包括油、膠囊和外用藥,主要是由被推薦或事先了解 CBD 用於治療目的的個人購買的。此細分市場具有收入優勢,因為特定劑量保證並與醫療條件相符。然而,包括含有 CBD 的食品補充劑在內的營養保健品行業的複合年增長率最高。這種激增是由於 CBD 融入了日常健康習慣,消費者加入 CBD 茶、軟糖和其他食品不僅是為了緩解疾病,也是為了整體健康。到 2032 年,營養保健品產業憑藉其多元化和大眾吸引力,預計銷售量將超過醫療非處方藥產品。
依分銷通路細分市場
就通路而言,截至 2023 年,零售藥局佔據了大部分市場收入。這項優勢與信任因素有關,消費者可以放心地從熟悉且信譽良好的藥局購買健康相關產品。此外,藥劑師提供劑量和產品類型指導的機會也是一個重要因素。另一方面,就2023年的銷售額而言,線上商店產業並不是名列前茅,但其複合年增長率最高。線上購物的便利性,加上更廣泛的選擇和用戶評論,正在推動這一增長。大流行的購物習慣進一步加速了向電子商務的轉型。儘管零售店發揮重要作用,但成長相對較小,因為消費者更喜歡在普通商店購買保健食品。從2024年到2032年,數位平台預計將成為新消費者的目的地,線上商店將獲得更大的市場佔有率。
區域市場區隔
按地區劃分,監管寬鬆、消費者認知度較高的北美地區在 2023 年的銷售額最高。該地區對於儘早採用 CBD 產品並將其納入主流健康和保健實踐至關重要。然而,就複合年增長率而言,預計2024年至2032年亞太地區將領先。它是由日本和韓國等國家慢慢對 CBD 的好處產生興趣,以及更廣泛的消費者群體已經意識到這些產品而推動的。
競爭趨勢
從競爭來看,市場競爭日益激烈。截至2023 年,Elixinol Global Limited、ENDOCA、NuLeaf Naturals LLC、Kazmira、Charlotte's Web、Joy Organics、Lord Jones、Medical Marijuana Inc.、CV Sciences Inc.、Isodiol International Inc. 等領先公司。基市場有有效的營銷策略。儘管這些公司的收入貢獻巨大,但預計新進業者將在 2024 年至 2032 年期間透過創新產品和積極的數位行銷活動擾亂市場。與健康影響者的合作、有針對性的數位廣告和持續的產品創新等策略預計將處於最前沿。
本報告回答的主要問題
影響 CBD 消費健康市場成長的關鍵微觀和宏觀環境因素有哪些?
現在和預測期間的產品細分和地理方面的主要投資領域是什麼?
2032 年之前的預估與市場預測
哪個細分市場在預測期間內複合年增長率最快?
哪個細分市場擁有較大的市場佔有率,為什麼?
低收入和中等收入國家是否投資 CBD 消費者健康市場?
CBD 消費者健康市場最大的區域市場是哪一個?
亞太地區、拉丁美洲和中東/非洲等新興市場的市場趨勢和動態是什麼?
推動 CBD 消費者健康市場成長的主要趨勢是什麼?
主要競爭對手是什麼以及他們提高在全球 CBD 消費者健康市場佔有率的關鍵策略是什麼?
Market Overview
CBD, or cannabidiol, is a naturally occurring compound derived from the hemp plant and has been making significant inroads into the consumer health industry over recent years. While still embroiled in legislative discussions in several countries, its purported health benefits have created a burgeoning market for products infused with this compound, ranging from topical creams and oils to ingestible capsules and gummies. The CBD consumer health market is estimated to grow at a CAGR of 18.5% from 2024 to 2032.
CBD Consumer Health Market Dynamics
Driver: Widespread Acceptance due to Health Benefits
CBD's rise in the consumer health market can be primarily attributed to the plethora of health benefits associated with its use. Many users report experiencing reduced anxiety, improved sleep, and relief from various forms of chronic pain after consuming CBD-infused products. For instance, a study published in the European Journal of Pain demonstrated that CBD applied on the skin could help lower pain and inflammation due to arthritis. Another research, published in the Journal of Experimental Medicine, suggests that CBD can significantly reduce chronic inflammation and pain in some rats and mice. Furthermore, people suffering from anxiety disorders have found relief after CBD administration, as documented in a review from the Journal of Clinical Psychology. This widespread acceptance and positive feedback from consumers have provided a significant push for the market's expansion.
Opportunity: Growing Integration in Skincare and Wellness Industry
The wellness and skincare industries are always on the lookout for novel and effective ingredients. The anti-inflammatory properties of CBD make it a prime candidate for treating conditions like acne and psoriasis. In a study detailed in the Journal of Clinical Investigation, researchers found that CBD possesses the potential to reduce sebum production and has anti-inflammatory effects on oil-producing glands. As a result, the integration of CBD in skincare products can revolutionize treatment methods. Moreover, wellness sectors, including the spa and relaxation industry, are exploring CBD-infused massages and therapies, promising an enhanced relaxation experience for consumers.
Restraint: Regulatory Challenges and Confusion
While the CBD consumer health market witnesses an upward trajectory, it also grapples with regulatory roadblocks. Not all governments differentiate between hemp-derived CBD and marijuana, leading to restrictions on production, sale, or consumption of CBD products. For instance, in early 2021, an article from the New York Times highlighted how several cafes and stores in New York were warned against selling CBD-infused foods and beverages, reflecting the ambiguous legal status of such products.
Challenge: Market Saturation and Quality Assurance
The rapid proliferation of CBD-based products has led to a saturation of the market with numerous brands and formulations. This plethora of choices, while beneficial for consumers, poses challenges regarding product quality and consistency. The Journal of the American Medical Association published a study revealing that nearly 70% of CBD products sold online were mislabeled, either over-reporting or under-reporting the CBD content. This inconsistency can undermine consumer trust, dampen the market's reputation, and pose potential health risks.
Market Segmentation by Product
In terms of product segmentation, the market broadly bifurcates into Medical OTC Products and Nutraceuticals. Medical OTC Products were the dominant segment in 2023 in terms of revenue, driven by consumers seeking relief from ailments such as anxiety, pain, and sleep disorders. These products, including oils, capsules, and topicals, were predominantly purchased by individuals who had prior knowledge or were recommended CBD for therapeutic purposes. The assurance of specific doses and the alignment with medical conditions gave this segment a revenue edge. However, the Nutraceuticals segment, which encompasses CBD-infused food supplements, has been showing the highest CAGR. This surge is attributable to the integration of CBD into daily wellness routines, where consumers are incorporating CBD-infused teas, gummies, and other edibles not just for ailment relief but for overall well-being. By 2032, it's expected that the Nutraceuticals segment, with its diversification and mass appeal, might surpass Medical OTC Products in revenue.
Market Segmentation by Distribution Channels
Regarding distribution channels, as of 2023, Retail Pharmacies accounted for the lion's share of the market revenue. This dominance can be linked to the trust factor, where consumers feel assured purchasing health-related products from a familiar and reputed pharmacy. Moreover, the opportunity for pharmacists to guide on dosages and product types has been a crucial factor. Conversely, the Online Stores segment, although not the revenue leader in 2023, is witnessing the highest CAGR. The convenience of online shopping, coupled with a broader range of products and user reviews, has driven this growth. The shift to e-commerce has been further accelerated by the pandemic-induced shopping habits. Retail Stores, though playing a significant role, have seen a comparatively lesser growth, with consumers being selective about purchasing health products from general stores. From 2024 to 2032, Online Stores are expected to gain a more significant market share, with digital platforms becoming the go-to place for newer consumers.
Market Segmentation by Region
Geographically, North America, with its more relaxed regulations and high consumer awareness, accounted for the highest revenue in 2023. The region's early adoption and integration of CBD products into mainstream health and wellness routines have been pivotal. However, in terms of CAGR, the Asia-Pacific region is anticipated to lead from 2024 to 2032, driven by countries like Japan and South Korea that are gradually warming up to the benefits of CBD, combined with a vast consumer base getting introduced to these products.
Competitive Trends
On the competitive front, the CBD consumer health market has been bustling with activity. As of 2023, major players like Elixinol Global Limited, ENDOCA, NuLeaf Naturals LLC, Kazmira, Charlotte's Web, Joy Organics, Lord Jones, Medical Marijuana Inc., CV Sciences Inc., and Isodiol International Inc. had carved a niche with their quality products and effective marketing strategies. While these companies had significant revenue contributions, newer entrants are expected to disrupt the market with innovative products and aggressive digital campaigns from 2024 to 2032. Strategies such as partnerships with wellness influencers, targeted digital advertising, and continuous product innovation are anticipated to be at the forefront.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of CBD Consumer Health market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the CBD Consumer Health market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Product
Distribution Channel
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of CBD Consumer Health market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the CBD Consumer Health market?
Which is the largest regional market for CBD Consumer Health market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving CBD Consumer Health market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the CBD Consumer Health market worldwide?
TABLE 3 Global CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 4 Global CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 7 North America CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 8 North America CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 11 U.S. CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 12 U.S. CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 15 Canada CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 16 Canada CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 19 Rest of North America CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 20 Rest of North America CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 23 UK and European Union CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 24 UK and European Union CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 27 UK CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 28 UK CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 31 Germany CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 32 Germany CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 35 Spain CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 36 Spain CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 39 Italy CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 40 Italy CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 43 France CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 44 France CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 47 Rest of Europe CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 48 Rest of Europe CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 51 Asia CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 52 Asia CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 55 China CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 56 China CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 59 Japan CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 60 Japan CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 63 India CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 64 India CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 67 Australia CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 68 Australia CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 71 South Korea CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 72 South Korea CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 75 Latin America CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 76 Latin America CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 79 Brazil CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 80 Brazil CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 83 Mexico CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 84 Mexico CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 87 Rest of Latin America CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 88 Rest of Latin America CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 91 Middle East and Africa CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 92 Middle East and Africa CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 95 GCC CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 96 GCC CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 99 Africa CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 100 Africa CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 103 Rest of Middle East and Africa CBD Consumer Health Market By Nutraceuticals, 2022-2032, USD (Million)
TABLE 104 Rest of Middle East and Africa CBD Consumer Health Market By Distribution Channel, 2022-2032, USD (Million)
FIG. 9Market Positioning of Key CBD Consumer Health Market Players, 2023
FIG. 10Global CBD Consumer Health Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032