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市場調查報告書
商品編碼
1383554
足球用品市場:成長、未來前景、競爭分析(2023-2031)Football Merchandise Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
在 2023 年至 2031 年的預測期內,足球用品市場預計將以 6.7% 的複合年增長率穩定成長。 足球,在某些地區有時被稱為橄欖球,在全球擁有龐大的球迷基礎,使其成為全球最受歡迎的運動之一。 因此,足球用品配件、服裝、玩具、遊戲和其他相關物品的市場蓬勃發展。 在全球球迷、女子足球的興起及其在兒童中日益受歡迎的推動下,足球用品市場預計將持續成長。 然而,假冒產品的存在仍然是行業利益相關者必須解決的挑戰。 隨著這項運動的流行超越國界,亞太地區等地區預計將經歷最高的成長。 領先企業必須適應不斷變化的消費者偏好,並利用技術進步在這個充滿活力的市場中保持競爭力。 透過正確的策略,足球用品市場將在未來幾年取得巨大成功。
足球在世界各地都非常受歡迎,數以百萬計的熱情球迷為他們最喜歡的俱樂部和國家隊加油。 這種堅定不移的熱情刺激了對球衣、圍巾和旗幟等足球商品的需求,球迷們也在尋找表達忠誠的方式。 例如,國際足總報告稱,2022 年國際足總世界盃的觀看人數超過 35 億,證明了足球運動的廣泛影響力。 隨著這項運動繼續俘獲人們的心,對商品的需求預計將保持強勁,從而確保穩定的收入。 根據Statista的報告,包括足球用品在內的全球運動服飾市場預計將穩定成長,到2021年將達到1,800億美元以上。
女子足球取得了顯著的發展和認可,國際足總女子世界盃等重大賽事現在成為人們關注的焦點。 這種擴張不僅擴大了球迷基礎,也擴大了女足商品的市場。 為女性球迷和球員設計的球衣、服裝和配件變得越來越流行,促進了足球商品市場的包容性和多樣性。 由於女足運動的持續成長,預計該產業在 2023 年至 2031 年的預測期內將出現可觀的收入和複合年增長率。 2019年女足世界盃創下收視率和上座率新紀錄,體現了女足運動的日益普及。
足球對兒童具有普遍的吸引力,他們往往從小就成為足球迷。 因此,對兒童足球主題玩具、遊戲和服裝的需求不斷增長。 隨著孩子們透過學校、青少年俱樂部和基層計畫更多地參與足球運動,兒童足球用品市場預計將蓬勃發展。 各品牌紛紛利用這一趨勢,提供專為兒童設計的各種足球主題產品,從而促進收入和複合年增長率的成長。 在歐洲盃、世界盃等重大足球賽事期間,足球主題兒童玩具及產品銷售量大幅成長。
足球用品市場的一個重要問題是假貨的盛行。 假球衣、配件和其他物品不僅侵犯智慧財產權,還損害正品的品質和真實性。 假冒產品對合法企業構成威脅,並可能損害品牌聲譽。 為了對抗這種限制,足球俱樂部和組織實施了嚴格的防偽措施,例如全像圖和二維碼,以確保球迷所購買的商品是真實的。 儘管做出了這些努力,假冒產品仍然是市場上長期存在的問題。 各種新聞報導和消費者投訴都強調了銷售假足球商品的情況,強調了打擊假冒的必要性。
服裝部分包括球迷服裝,例如球衣、夾克和 T 卹。 在2022年的足球用品市場中,服裝收入佔比最高,反映出球隊球衣和球迷服裝的受歡迎程度。 特別值得注意的是,球衣銷售是該細分市場的關鍵驅動力。 在 2023 年至 2031 年的預測期內,服裝預計將繼續在收入方面佔據主導地位。 這是由於球衣具有持久的吸引力以及球隊主題時裝的日益普及。
從歷史上看,大多數足球商品都是針對男性球迷的。 到 2022 年,由於歷史上龐大的男性球迷基礎,男子足球商品將主導市場。 男士球衣、服裝和配件一直是最暢銷的產品。 然而,在2023-2031年的預測期內,男裝市場預計將以穩定的速度成長,與整體市場成長一致。 隨著女足運動的不斷普及,女足部分也逐漸成為人們關注的焦點。 女球迷,無論年輕或年長,都越來越多地尋找適合自己品味的特定性別產品,例如球衣、服裝和配件。 預計女性細分市場在預測期內將經歷最高的複合年增長率,反映出女性在足球界(無論是作為球迷還是球員)的作用不斷擴大。
從地區來看,足球用品市場趨勢穩定,由於強大的足球文化和頂級足球俱樂部的存在,歐洲傳統上在 2022 年佔據最高的銷售比例。 然而,預計 2023 年至 2031 年亞太地區的複合年增長率最高。 在新興中產階級、城市化和可支配收入增加的推動下,亞太地區足球商品的銷售蓬勃發展。 該地區的經濟成長和歐洲足球聯賽在球迷中的日益普及正在促進市場的擴張。
足球用品市場競爭激烈,主要公司包括 Nike、Adidas、PUMA、Fanatics、BasicNet S.p.A.、Epic Sports, Inc.、Joma Sport S.A.、Macron S.p.A.、New Balance Athletics, Inc. 和 Under Armour Inc.在該行業佔據主導地位。 這些公司透過專注於產品創新、與俱樂部和球員的贊助協議以及擴大線上和線下業務來保持市場領先地位。 與足球俱樂部合作推出限量版商品並與球迷互動是在這一競爭格局中獲得優勢的常見策略。
The football merchandise market is expected to witness steady growth at a CAGR of 6.7% during the forecast period of 2023 to 2031, driven by the undying passion and love for the sport among fans worldwide. Football, often referred to as soccer in some regions, boasts a massive global fan base, making it one of the most popular sports globally. As a result, the market for football merchandise, including accessories, clothing, toys & games, and other related items, has thrived. The football merchandise market is poised for continued growth, driven by global fandom, the rise of women's football, and the increasing popularity among kids. However, the presence of counterfeit merchandise remains a challenge that industry stakeholders must address. As the sport's popularity transcends borders, regions like Asia-Pacific are expected to witness the highest growth. Key players will need to adapt to changing consumer preferences and leverage technological advancements to stay competitive in this dynamic market. With the right strategies, the football merchandise market is set to score big in the coming years.
Football enjoys immense popularity across continents, with millions of devoted fans supporting their favorite clubs and national teams. This unwavering passion fuels the demand for football merchandise, including jerseys, scarves, and flags, as fans seek ways to display their loyalty. For instance, in 2022, FIFA reported over 3.5 billion viewers for the FIFA World Cup, underlining the vast reach of football. As the sport continues to capture hearts and minds, the demand for merchandise is expected to remain robust, ensuring a steady revenue stream. According to a report by Statista, the global sports apparel market, which includes football merchandise, was valued at over $180 billion in 2021, with steady growth projected.
Women's football has seen remarkable growth and recognition, with major tournaments like the FIFA Women's World Cup gaining prominence. This expansion has not only widened the fan base but also increased the market for women's football merchandise. Jerseys, apparel, and accessories designed for female fans and players have become more prevalent, fostering inclusivity and diversity within the football merchandise market. With the continued growth of women's football, this segment is poised for substantial revenue and CAGR during the forecast period from 2023 to 2031. The 2019 FIFA Women's World Cup set new records for viewership and attendance, indicating the rising popularity of women's football.
Football's universal appeal extends to children, who often become fans at a young age. As a result, football-themed toys, games, and clothing for kids have witnessed high demand. With children's involvement in football through schools, youth clubs, and grassroots programs, the market for kids' football merchandise is expected to flourish. Brands are capitalizing on this trend by offering a wide range of football-themed products specifically designed for children, contributing to both revenue and CAGR growth. The sale of football-themed toys and merchandise for kids saw a notable increase during major football tournaments like the UEFA European Championship and the FIFA World Cup.
A significant challenge in the football merchandise market is the prevalence of counterfeit products. Counterfeit jerseys, accessories, and other items not only infringe on intellectual property rights but also compromise the quality and authenticity of genuine merchandise. Counterfeits pose a threat to legitimate businesses and can tarnish a brand's reputation. To combat this restraint, football clubs and organizations are implementing stringent anti-counterfeit measures, including holograms and QR codes, to assure fans of the authenticity of their purchases. Despite these efforts, counterfeit products remain a persistent issue within the market. Various news reports and consumer complaints highlight instances of counterfeit football merchandise being sold, emphasizing the need for robust anti-counterfeit measures.
The clothing segment includes jerseys, jackets, t-shirts, and other apparel items designed for football fans. In 2022, clothing accounted for the highest revenue within the football merchandise market, reflecting the popularity of team jerseys and fan apparel. It is noteworthy that the sale of jerseys, in particular, has been a key driver for this segment. During the forecast period from 2023 to 2031, clothing is projected to continue its dominance in terms of revenue. This is attributed to the enduring appeal of jerseys and the increasing availability of team-themed fashion.
Historically, the majority of football merchandise has been targeted toward male fans, given the sport's male-dominated fan base. In 2022, men's football merchandise dominated the market due to the historically larger male fan base. Men's jerseys, apparel, and accessories have consistently been top sellers. However, during the forecast period from 2023 to 2031, the men's segment is expected to grow at a steady rate, aligning with the general market growth. The women's segment is gaining prominence as women's football continues to rise in popularity. Female football fans, both young and old, are increasingly seeking gender-specific merchandise, including jerseys, clothing, and accessories tailored to their preferences. The women's segment is projected to experience the highest CAGR during the forecast period, reflecting the expanding role of women in football both as fans and players.
Geographically, the football merchandise market has been robust, with Europe traditionally holding the highest revenue percentage in 2022, thanks to the strong football culture and presence of top football clubs. However, Asia-Pacific is poised to exhibit the highest CAGR from 2023 to 2031. The Asia-Pacific region's burgeoning middle class, urbanization, and increasing disposable incomes have resulted in a surge in football merchandise sales. The region's economic growth and the growing popularity of European football leagues among fans have contributed to this expansion.
The football merchandise market is highly competitive, with key players such as Nike, Adidas, PUMA, Fanatics, BasicNet S.p.A, Epic Sports, Inc., Joma Sport S.A., Macron S.p.A., New Balance Athletics, Inc., and, Under Armour Inc. dominating the industry. These companies focus on product innovation, sponsorship deals with clubs and players, and expanding their online and offline presence to maintain their market leadership. Collaborations with football clubs for exclusive merchandise, limited-edition releases, and fan engagement activities are common strategies to stay ahead in this competitive landscape.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofFootball Merchandise market are as follows:
Micro and macro environment factors that are currently influencing the Football Merchandise market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
TABLE 3 Global Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 4 Global Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 5 Global Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 9 Global Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 10 North America Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 12 North America Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 13 North America Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 14 North America Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 18 North America Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 19 U.S. Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 21 U.S. Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 22 U.S. Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 23 U.S. Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 27 U.S. Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 28 Canada Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 30 Canada Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 31 Canada Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 32 Canada Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 36 Canada Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 37 Rest of North America Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 39 Rest of North America Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 40 Rest of North America Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 41 Rest of North America Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 45 Rest of North America Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 46 UK and European Union Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 48 UK and European Union Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 49 UK and European Union Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 50 UK and European Union Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 54 UK and European Union Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 55 UK Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 57 UK Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 58 UK Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 59 UK Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 63 UK Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 64 Germany Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 66 Germany Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 67 Germany Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 68 Germany Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 72 Germany Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 73 Spain Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 75 Spain Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 76 Spain Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 77 Spain Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 81 Spain Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 82 Italy Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 84 Italy Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 85 Italy Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 86 Italy Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 90 Italy Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 91 France Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 93 France Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 94 France Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 95 France Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 99 France Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 100 Rest of Europe Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 102 Rest of Europe Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 103 Rest of Europe Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 104 Rest of Europe Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 108 Rest of Europe Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 109 Asia Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 111 Asia Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 112 Asia Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 113 Asia Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 117 Asia Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 118 China Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 120 China Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 121 China Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 122 China Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 126 China Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 127 Japan Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 129 Japan Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 130 Japan Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 131 Japan Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 135 Japan Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 136 India Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 138 India Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 139 India Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 140 India Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 144 India Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 145 Australia Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 147 Australia Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 148 Australia Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 149 Australia Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 153 Australia Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 154 South Korea Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 156 South Korea Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 157 South Korea Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 158 South Korea Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 162 South Korea Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 163 Latin America Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 165 Latin America Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 166 Latin America Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 167 Latin America Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 171 Latin America Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 172 Brazil Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 174 Brazil Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 175 Brazil Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 176 Brazil Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 180 Brazil Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 181 Mexico Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 183 Mexico Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 184 Mexico Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 185 Mexico Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 189 Mexico Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 190 Rest of Latin America Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 192 Rest of Latin America Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 193 Rest of Latin America Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 194 Rest of Latin America Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 198 Rest of Latin America Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 199 Middle East and Africa Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 201 Middle East and Africa Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 202 Middle East and Africa Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 203 Middle East and Africa Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 207 Middle East and Africa Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 208 GCC Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 210 GCC Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 211 GCC Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 212 GCC Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 216 GCC Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 217 Africa Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 219 Africa Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 220 Africa Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 221 Africa Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 225 Africa Football Merchandise Market By Offline, 2021-2031, USD (Million)
TABLE 226 Rest of Middle East and Africa Football Merchandise Market By Product, 2021-2031, USD (Million)
TABLE 228 Rest of Middle East and Africa Football Merchandise Market By Clothing, 2021-2031, USD (Million)
TABLE 229 Rest of Middle East and Africa Football Merchandise Market By Toys & Games, 2021-2031, USD (Million)
TABLE 230 Rest of Middle East and Africa Football Merchandise Market By Price, 2021-2031, USD (Million)
TABLE 234 Rest of Middle East and Africa Football Merchandise Market By Offline, 2021-2031, USD (Million)
FIG. 11Market Positioning of Key Football Merchandise Market Players, 2022
FIG. 12Global Football Merchandise Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031