擴增實境 (AR) 市場數據概覽：2026 年第一季

本報告分析了擴增實境 (AR) 市場，並按外形尺寸、地區和市場類型細分了智慧眼鏡的出貨量。

實際優勢：

• 了解 "無顯示器" 眼鏡在消費市場和企業市場的成長潛力，並幫助企業規劃如何採用這些新型設備。
• 以市場類型（企業與消費）、外型尺寸（單眼、雙眼、無顯示器）、區域和連接方式（藍牙、Wi-Fi、蜂巢式網路）識別成長機會和關鍵市場細分，從而透過策略決策優化效率。
• 分析 2023 年至 2030 年按外形尺寸、地區和市場類型劃分的智慧眼鏡出貨量，並探索此快速成長的產業領域的需求驅動因素。

關鍵問題解答：

• 推動消費者接受人工智慧眼鏡的關鍵因素是什麼？這將如何影響整個擴增實境 (XR) 市場？
• 非顯示器智慧眼鏡市場未來將如何發展？
• 哪些關鍵企業產業正在推動擴增實境 (AR) 眼鏡的普及？它們正在催生哪些新興應用場景？

研究亮點：

• 我們將重點放在智慧眼鏡在消費市場日益增長的普及率，並分析其對更廣泛的 XR 行業的影響。
• 我們專注於企業採用 AR 眼鏡的需求驅動因素，尤其關注製造業、能源與公用事業以及醫療保健產業。
• 我們將重點放在智慧眼鏡出貨量的區域分佈，分析成長最快地區的關鍵需求驅動因素，並探討未來市場動態的演變趨勢。

目錄

本產品建議與以下相關報告配合閱讀：擴增實境硬體 MD-ARHW-103、按垂直產業劃分的擴增實境預測 MD-ARMD-103

主要發現

最新資訊

研究方法

主要預測

Actionable Benefits:

• Understand the growing potential of “no-display” glasses in both the consumer and enterprise sectors, enabling organizations to plan for the adoption of these new devices.
• Identify key market segments for growth and opportunity across market type (enterprise and consumer), form factor (monocular, binocular, no display), region, and connectivity type (Bluetooth®, Wi-Fi, cellular) for strategic decision-making to optimize workforce efficiency.
• Understand the smart glasses’ shipments splits in terms of form factor, region, and market type from 2023 to 2030, with analysis on the demand drivers in the fast-growing industry verticals.

Critical Questions Answered:

• What are the key factors driving the shift in consumer adoption of Artificial Intelligence (AI)-first glasses, and how will this affect the overall Extended Reality (XR) market?
• How will the no-display smart glasses market evolve?
• Which are the key enterprise sectors driving the adoption of Augmented Reality (AR) glasses and what are some of the emerging use cases?

Research Highlights:

• A focus on the increasing adoption of smart glasses in the consumer market, and how it will influence the broader XR sector.
• A focus on demand drivers in enterprise adoption of AR glasses, particularly in the manufacturing, energy & utilities, and healthcare sectors.
• A focus on regional breakdowns of total smart glasses shipments, examining key demand drivers in the fastest growing region, and how market dynamics are expected to evolve over time.

Who Should Read This?

• Companies producing wearable technology will gain value from understanding the rise of no-display glasses, which are likely to drive future demand.
• Organizations in sectors such as manufacturing, energy and utilities, and healthcare, where AR is increasingly being used to increase efficiency in their business operations.
• Firms developing AR applications and content gaining insight into the shifting market needs, for more affordable, lower-impact devices gaining traction among consumer and enterprises.

TABLE OF CONTENTS

This product is meant to be read in conjunction with Augmented Reality Hardware MD-ARHW-103 and Augmented Reality Forecasts by Vertical MD-ARMD-103

Key Findings

Whats New

Methodology

Significant Forecasts