實體數位化 (phygital) 卡發行的地位與市場策略

本報告提供實體數位化 (phygital) 卡發行的市場調查，彙整支付卡全體肉體的即時發行的預測，實體數位化銀行市場主要企業，市場影響因素的分析等資訊。

實用的優點:

• 了解實體銀行市場地位以及有效市場策略的需求
• 了解實體即時發行的市場成長率與全球市場總發行規模的比較
• 了解定位數位銀行業務方法的最佳實踐以及新市場進入者面臨的主要陷阱

關鍵問題的答案：

• 新進者應該怎麼做才能在數位市場取得成功？
• 與未來五年的整體發行量相比，實物即時發行量將有何變化？
• 行銷因素如何影響銀行追求數位化方法？
• 誰是實體銀行市場的主要參與者？ 他們為新進業者提供了哪些合作夥伴計畫？

研究亮點：

• 全球視野下的實物即時發卡和整體支付卡預測/定性分析
• 主要供應商概覽與分析：Thales、IDEMIA、Giesecke+Devrient (G+D)、Entrust、CPI Card Group、HID Global 等。
• 驗證實體化行銷方法以及促進和抑制市場成功的因素

目錄

主要調查結果

主要預測

主要公司與生態系

對新市場進入者的抑制因素

市場進入最佳實踐與策略

實體銀行與行銷要素

Actionable Benefits:

• Understand the need for positioning and effective go-to-market strategies related to the phygital banking market.
• Understand the market growth of physical instant issuance compared to overall issuance across global markets.
• Understand what the best practices are to positioning a phygital banking approach and the key pitfalls for new market entrants.

Critical Questions Answered:

• What must new market entrants do to find success in the phygital market?
• How will the shipment market for physical instant issuance change compared to overall issuance over the next 5 years?
• How does the marketing element play into a bank's pursuit for a phygital approach?
• Who are the key players in the phygital banking market and what partnership programs do they offer to new entrants?

Research Highlights:

• Physical instant issuance and overall payment card forecasts with qualitative analysis covering a global perspective.
• Outline and analysis of the key market vendors, including Thales, IDEMIA, Giesecke+Devrient (G+D), Entrust, CPI Card Group, and HID Global.
• Examination of the phygitization marketing practices and drivers and inhibitors to market success.

Who Should Read This?

• Strategy planners and technology developers within the banking phygitization market.
• Sales and marketing leaders looking to understand the revenue and margin opportunity, and benchmark organizational performance.
• Other ecosystem players working in strategy, sales, and marketing capacities, including card module vendors looking to understand the Total Addressable Market (TAM) size.

TABLE OF CONTENTS

Key Findings

Key Forecasts

Key Companies and Ecosystems;

Inhibitors for New Market Entrants

Go-To-Market Best Practices and Strategies

Phygital Banking and the Marketing Element