消費者元宇宙：數位內容、服務與廣告

Consumer Metaverse: Digital Content, Services, and Advertising

出版日期: 2023年09月19日 | 出版商:

ABI Research | 英文 44 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

本報告調查了消費者元宇宙空間的全球市場，並對構成消費者元宇宙的社交媒體、網絡視頻、廣告、遊戲軟體和服務等的收入規模和用戶數量進行了趨勢和預測分析. ，按各個細分市場和地區進行詳細分析，以及主要供應商的市場份額。

報告的優點：

評估市場向雲端的遷移及其對硬體和服務的影響
了解主要媒體和娛樂市場、元宇宙（消費者）和數位廣告的市場機會
評估消費者元宇宙的演變，並將其與傳統的 M&E 細分市場進行比較
確定捆綁和增值包裝以及數位服務類型的主要參與者
您可以檢查業務模式（SVOD、TVOD、AVOD）和分銷管道的變化，包括與元宇宙相關的新市場元素和收入。

關鍵問題的答案：

現在和到 2030 年線上影片市場的整體規模是多少？
虛擬世界的創建將如何影響數位內容和服務的消費市場？
影片以外的市場區隔有哪些市場機會（社群媒體、數位廣告、遊戲、虛擬空間等）？
這些市場中的主要公司和服務有哪些？
您有多少個串流媒體 SVOD 合約？

研究亮點：

社群媒體市場規模（收入）、市場佔有率和預測
以線上影片市場規模（收入、用戶數量、SVOD 訂閱數量）、市場份額（收入、SVOD 訂閱數量）、商業模式（SVOD、TVOD、EST、AVOD）進行預測
搜尋廣告和展示廣告市場規模（收入）、市場佔有率和預測
遊戲軟體和服務市場規模（收入、用戶數）、市場佔有率（收入）、預測
雲端遊戲市場規模（營收/雲端遊戲用戶數）/預測
數位廣告市場規模：按類型劃分
虛擬空間市場規模（銷售）

雲端內容與服務收入
虛擬空間收入
虛擬空間中的活躍使用者數量
人口：依地區劃分
按地區劃分的串流影片觀眾總數
按地區劃分的行動串流影音收視率
按地區劃分的連網電視 (CTV) 串流影音收視率
電玩玩家總數：依地區劃分
手機遊戲玩家：依地區劃分
雲端遊戲玩家：依地區
社群網路市場收入：依地區劃分
社群網路市場收入：依收入來源分類
社群網路市場佔有率：依供應商劃分
搜尋收入：按地區
搜尋收入市場佔有率：依供應商劃分
數位廣告收入：依地區劃分
按細分市場劃分的數位廣告收入
基於位置的廣告收入：按地區劃分
戶外廣告收入：依地區劃分
顯示收入市場佔有率：依供應商分類
市佔率：整體線上視頻
訂閱 VOD（非直播/線性）訂閱數量：依供應商劃分
按供應商劃分的訂閱 VOD（非直播/線性）收入
訂閱 VOD（即時/線性）訂閱數量：依供應商劃分
訂閱 VOD（直播/線性）收入：依供應商劃分
遊戲市場（按類別）：總收入
遊戲市場總收入：依地區劃分
實體媒體收入：依地區劃分
打包主機遊戲收入：依地區劃分
打包 PC 遊戲收入：依地區劃分
打包掌上遊戲收入：依地區劃分
數位媒體收入：依地區劃分
數位主機遊戲媒體收入：依地區劃分
數位電腦遊戲媒體收入：依地區劃分
數位手持遊戲媒體收入：依地區劃分
數位手機遊戲媒體收入：依地區劃分
雲遊戲收入：依地區劃分
基於地點的遊戲：按地區
遊戲市佔率：依供應商劃分

簡介目錄

Product Code: MD-NGCS-103

Actionable Benefits:

Evaluate the market transition to the cloud and its impact on hardware and services.
Size the market opportunity for key Media & Entertainment (M&E) markets, the buildup to the metaverse (consumer), and digital advertising.
Assess the progress of the consumer metaverse and compare these developments to conventional M&E market segments.
Identify key players and types of digital services for bundling or value-added packaging.
Examine shifts in business models (Subscription Video on Demand (SVOD), Television on Demand (TVOD), and Ad-Based Video on Demand (AVOD)), and the distribution channels, including new market elements and revenue tied to the metaverse (virtual spaces).

Critical Questions Answered:

What is the overall size of the online video market today and through 2030?
How does the buildup to the metaverse impact the consumer marketplace for digital content and services?
What is the market opportunity for other M&E segments outside of video (e.g., social media, digital advertising, gaming, and virtual spaces)?
Who are the key players and services in these markets?
How many streaming SVOD subscriptions are there?

Research Highlights:

Market sizing (revenue), market shares, and forecast for social media.
Market sizing (revenue, users, SVOD subscriptions), market shares (revenue, SVOD subscriptions), and forecast for online video segmented by business model: SVOD, TVOD, Electronic Sell-Through (EST), and AVOD.
Market sizing (revenue), market shares, and forecast for search and display advertising.
Market sizing (revenue and users), market shares (revenue), and forecast for video game software and services.
Market sizing (revenue and cloud gaming users) and forecast for cloud gaming.
Market sizing for digital advertising by type
Market sizing for virtual spaces (revenue).

Who Should Read This?

Mobile network and pay TV operators looking to bundle services to reduce churn, differentiate services, add additional value, and reinforce new technologies or premium tiers of service.
Companies supporting cloud infrastructure, video workflows, and hardware manufacturers/suppliers in the M&E market.
Companies evaluating the impact and market potential of the metaverse in the consumer content and services markets.
Cloud and fixed/mobile/edge network companies evaluating the evolving digital content and services landscape to assess market needs and demands.

Tables

Table 1: Cloud Content and Services Revenue
Table 2: Virtual Spaces Revenue
Table 3: Virtual Spaces Active Users
Table 4: Population by Region
Table 5: Total Streaming Video Viewers by Region
Table 6: Mobile Streaming Video Viewers by Region
Table 7: Connected TV (CTV) Streaming Video Viewers by Region
Table 8: Total Video Game Players by Region
Table 9: Mobile Game Players by Region
Table 10: Cloud Game Players by Region
Table 11: Social Networking Market Revenue by Region
Table 12: Social Networking Market Revenue by Revenue Source
Table 13: Social Networking Market Revenue by Vendor
Table 14: Search Market Revenue by Region
Table 15: Search Market Revenue by Vendor
Table 16: Digital Advertising Revenue by Region
Table 17: Digital Advertising Revenue by Market Segment
Table 18: Location-Based Advertising Revenue by Region
Table 19: Out of Home Advertising Revenue by Region
Table 20: Display Revenue by Vendor and Business Model
Table 21: Total Online Video Market Revenue by Region and Business Model
Table 22: "Online Video Market Subscriptions (Total), Revenue, and ARPU by Region"
Table 23: Subscription VOD (not live/linear) Subscriptions and Revenue by Region
Table 24: Subscription VOD (live/linear) Subscriptions and Revenue by Region
Table 25: Pay TV Subscriptions and Revenue by Region
Table 26: Total Online Video Revenue by Vendor
Table 27: Subscription VOD (not live/linear) Subscriptions by Vendor
Table 28: Subscription VOD (not live/linear) Revenue by Vendor
Table 29: Subscription VOD (live/linear) Subscriptions by Vendor
Table 30: Subscription VOD (live/linear) Revenue by Vendor
Table 31: Total Gaming Market Revenue by Category
Table 32: Total Gaming Market Revenue by Region
Table 33: Physical Media Revenue by Region
Table 34: Packaged Console Gaming Revenue by Region
Table 35: Packaged PC Gaming Revenue by Region
Table 36: Packaged Handheld Gaming Revenue by Region
Table 37: Digital Media Revenue by Region
Table 38: Digital Console Gaming Media Revenue by Region
Table 39: Digital PC Gaming Media Revenue by Region
Table 40: Digital Handheld Gaming Media Revenue by Region
Table 41: Digital Mobile Gaming Media Revenue by Region
Table 42: Cloud Gaming Revenue by Region
Table 43: Location-Based Gaming by Region
Table 44: Gaming Market Share by Vendor