Gain insight into the development of Radio Frequency Identification (RFID) technologies, the supplier ecosystem, and the key markets in which RFID is used.
RFID Coverage Areas
The RFID research service focuses on the supply and demand for RFID technologies. The research service provides insights into customer purchasing habits across key use cases and end markets; supplier technology roadmaps and disruptive technologies; and the evolution of supplier positioning and business models. The service looks across the RFID value chain—covering endpoint Integrated Circuits (ICs), inlays & tags, readers, printers, and the growing market for software & services.
- RFID Endpoint ICs
- RFID Inlays & Tags
- RFID Original Equipment Manufacturer (OEM) and Value-Added Reseller (VAR) Readers
- RFID Printers
- RFID Software & Services
- RFID End Markets
- RFID Use Cases
- RFID Business Models
- Disruptive RFID Events
RFID Research Powers Technology Innovation & Implementation
For Innovators
In the changing RFID landscape, the research service helps technology providers develop and prioritize product and go-to-market strategies. In particular, the research service enables suppliers to understand disruptive technologies and business models; identify existing and emerging use case and end-market opportunities; gain insight into competitive dynamics; and identify new partnership and go-to-market opportunities.
For Implementers
Our RFID research empowers solution implementers by providing deep intelligence on the technologies, suppliers, and business models. Using insights from the service, implementers can better communicate their needs to partners and suppliers, and ensure that they are working with best-in-class companies to further adopters’ digital transformation goals.
Our RFID Research Helps Solve Real Business Challenges For Key Stakeholders
Industry Bodies
- What challenges can we help you solve?
- Understand the total market opportunity for RFID
- Gain an independent view into the supplier landscape and adopter needs to identify and communicate around areas of evolution
- What key questions can we help you answer?
- What is driving key markets, and what are the opportunities in smaller emerging markets?
- What role can we play in facilitating adopters and suppliers in meeting the needs of emerging markets and use cases?
RFID Inlays/Tags
- What challenges can we help you solve?
- Understand market shares of competitors
- Understand roadmaps and timelines around technology innovation
- Understand where value is being generated beyond tags
- Identify growing markets and revenue opportunities
- What key questions can we help you answer?
- Who are the main vendors, and how is this landscape changing?
- What are the key technology innovations that will affect our business?
- How is the RFID market changing, and how should we plan our product and go-to-market strategy accordingly?
RFID Readers & Printers
- What challenges can we help you solve?
- Understand market shares and competitors
- Gain insight into Total Addressable Market (TAM) and opportunities to target different RFID use cases
- Understand roadmaps and timelines around technology innovation
- Understand how business models are changing and the disruptive companies to watch
- Identify how to generate value for adopters and System Integrators (SIs)
- What key questions can we help you answer?
- Who are the main vendors, and how is this landscape changing?
- What are the key technology innovations that will affect our business?
- How is the RFID market changing, and how should we plan our product and go-to-market strategy accordingly?
RFID Software & Services
- What challenges can we help you solve?
- Understand market shares and competitors
- Gain insight into TAM and opportunities to target different RFID use cases
- Identify adopter changing needs and purchasing habits
- Identify disruptors and the impact of their technologies
- What key questions can we help you answer?
- Who are the main vendors, and how is this landscape changing?
- What are the key technology innovations that will affect our business?
- How is the RFID market changing, and how should we plan our product and go-to-market strategy accordingly?