通訊營運管理：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

2024年通訊營運管理市場規模預估為776.5億美元，預估至2029年將達1,097.2億美元，預測期間（2024-2029年）複合年成長率為7.16%。

由於 COVID-19感染疾病迫使數百萬員工和學生留在家裡，電信業者應對其網路頻寬需求增加 30% 至 40%，有必要為營運做好適當準備。據 FieceTelecom 稱，冠狀病毒大流行已促使各種規模的企業加速其數位轉型計畫。已經致力於數位轉型和實施雲端策略的公司能夠更好地度過大流行的頭幾週。 Verizon Business 調查結果反映了幾點，其中 43% 的受訪者目前計劃透過數位和相關技術來發展業務。此外，30% 的企業已經增加了以數位方式交付產品和服務的新方式。

主要亮點

• 電訊業被認為是積極進行數位轉型的行業之一，因為它是全球數位化的主要推動力，也正在見證市場環境的巨大變化。
• 電訊業對互通性和技術的投資加強了全球經濟中資本流動和資訊的模式轉移，並為整個產業全新經營模式的出現奠定了基礎。隨著頻寬需求的迅速成長和行動網路用戶數量的增加，通訊服務供應商正在不斷發展以提供先進和創新的解決方案。
• 此外，傳統網路加上 5G 網路不斷增加的基礎設施需求，創造了一個複雜的環境，對通訊服務供應商(CSP) 來說是一個課題。因此，越來越需要在電訊實施技術先進的營運支援系統。
• 對低成本資料和語音服務不斷成長的需求正在推動市場成長。這激勵服務供應商以批發價從 MNO 購買網路服務，並以低於 MNO 的價格將其作為配套服務出售。
• 現在大多數組織都是多供應商、多重雲端的，這增加了網路架構的複雜性，並進一步擴大了有待開拓的市場。此外，由於這些組織的目標是使用有限的資源來滿足需求並簡化變更流程，因此他們需要更靈活、更具適應性的網路架構。
• 此外，雲端、機器對機器 (M2M) 交易和行動貨幣等服務的成長預計將在預測期內進一步增加對通訊營運管理的需求。
• 此外，隨著企業變得更加行動化並採用 BYOD 等新概念來改善員工互動和易用性，提供快速、高品質的網路變得至關重要。組織期待在業務中積極採用 BYOD，從而推動預測期內的市場成長。

通訊營運管理市場趨勢

雲端預計將經歷顯著成長

• 世界各地的電信業者正在踏上以雲端為中心的轉型之旅，以推動新的服務、商機和體驗。通訊業者可以透過將雲端原生、開放、模組化的解決方案與完全託管的高效能雲端平台相結合來加速他們的工作。雲端提供者正在重點關注幾個戰略區域來支援電信業者。其中包括幫助電信業者將 5G 作為商業服務平台收益，透過資料驅動的體驗增強客戶參與度，以及幫助提高核心通訊系統的營運效率。其中包括：
• 2021 年 10 月，戴爾科技推出新的通訊軟體、解決方案和服務，幫助通訊服務供應商(CSP) 加速開放、雲端原生網路的部署並創造新的商機。 Open RAN (ORAN) 等新興技術為 CSP 提供了廣泛的選擇來部署支援未來成長的網路基礎架構。
• Google與 Amdocs 合作，使通訊服務供應商能夠在 Google Cloud 上運行 Amdocs 市場領先的產品組合，並為企業客戶提供新的資料分析、站點可靠性工程和 5G 邊緣解決方案。 Amdocs 宣布 Altice USA 已在 Google Cloud 上運作Amdocs 的資料和情報系統，作為 Amdocs 和 Google Cloud 聯合開拓舉措的一部分。此外，與 Netcracker 的新合作夥伴關係將把整個數位 BSS/OSS 和編配堆疊部署到 Google Cloud。服務供應商現在可以依需擴展和購買關鍵任務 IT 應用程式、存取無限的 Google Cloud 資源、降低擁有成本並加快新服務的可用性。
• 2021年6月，AT&T與微軟合作，將其5G行動核心網路遷移至微軟Azure混合雲端。微軟將收購AT&T的網路雲平台技術，該技術運行AT&T的5G核心。該交易還包括購買 AT&T 工程和生命週期管理軟體來運行容器化或虛擬網路服務。
• 此外，ZENIC ONE（UME）系統是第一個整合人工智慧和巨量資料的系統，透過工具和應用程式增加管理和控制。因此，系統即時收集設備上報的運作資訊，結合AI智慧巨量資料分析監控網路運作狀態，快速辨識問題並恢復服務，維運效率得以大幅提升。此類案例預計將有力推動市場成長。
• 愛立信預計，2021年全球智慧型手機用戶數將超過60億，預計未來幾年將增加數億。用戶的增加將推動預測期內的市場成長。此外，數位印度計劃等舉措預計將改善通訊營運中雲端平台或雲端為基礎的模型的整合，從而推動市場成長。

北美預計將佔據很大佔有率

• 由於業務營運解決方案的支出較高，預計北美將在接受調查的通訊營運管理市場中佔據很大佔有率。此外，由於通訊之間的激烈競爭，該地區的電訊高度發達，該地區的電訊分析市場預計將進一步擴大。用於客戶支援的IT基礎設施和技術的不斷進步、大量的市場供應商以及管理日常業務和幫助台軟體熟練的技術專業知識的可用性正在推動通訊營運管理市場的成長。當地社區。
• 市場上出現了一些新的參與者，進一步推動了市場的成長。例如，阿達尼集團於2022年7月確認進入行動電話通訊領域，並計畫於2022年推出。作為其市場擴張計劃的一部分，該公司計劃在澳洲推出三家新的無線服務供應商。該公司是最早進入該領域的印度公司之一。該集團還提案在北美市場投資10億美元。
• 此外，消費行為的變化、行動網際網路和智慧型手機的普及、支付能力的提高以及本地相關內容的可用性的增加正在推動電子商務、金融服務、視訊和社交媒體的成長。因此，北美對通訊營運管理的需求不斷上升。
• 連網型設備設備和行動裝置的顯著增加正在推動對增強網路服務的需求。北美一直處於技術採用的前沿，因此該地區的連網型設備採用率最高。
• 例如，根據思科系統公司的數據，2018年北美地區人均設備和連接數量為8.2個，預計到2023年將達到13.4個，是全球所有地區中最高的，是最好的。預計此類趨勢將成為區域市場成長的主要動力。
• 此外，物聯網、多重雲端環境和人工智慧等技術進步增加了網路架構的複雜性。根據 GSMA 的數據，到 2025 年，北美的物聯網連接數量預計將從 2019 年的 28 億增加到 54 億。因此，這些技術的引入增加了對靈活、適應性強的網路架構的需求，推動了市場的成長。區域性的。

通訊營運管理產業概述

通訊營運管理市場競爭激烈且分散。這是由於 IBM 公司、Oracle 公司、Telefonaktiebolaget LM Ericsson、Hewlett Packard Enterprise Development LP 和諾基亞公司等重要公司的存在。知名公司正在結盟並宣布創新解決方案，以增加市場佔有率。

其他福利

• Excel 格式的市場預測 (ME) 表
• 3 個月分析師支持

目錄

第1章簡介

• 研究假設和市場定義
• 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

• 市場概況
• 產業吸引力－波特五力分析
  • 供應商的議價能力
  • 消費者議價能力
  • 新進入者的威脅
  • 競爭公司之間的敵意強度
  • 替代產品的威脅
• 評估 COVID-19感染疾病對市場的影響
• 行業用例

第5章市場動態

• 市場促進因素
  • 營運成本和複雜性增加
• 市場課題
  • 缺乏高效率的系統整合商

第6章市場區隔

• 依發展
  • 本地
  • 雲
• 依類型
  • 軟體
    • 網路管理
    • 客戶和產品管理
    • 收益管理
    • 庫存管理等
  • 服務
• 依地區
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲

第7章 競爭形勢

• 公司簡介
  • IBM Corporation
  • Telefonaktiebolaget LM Ericsson
  • Oracle Corporation
  • Hewlett Packard Enterprise Development LP
  • Nokia Corporation
  • Amdocs Inc.
  • Netcracker Technology Corp
  • Cisco Systems Inc.
  • Accenture PLC
  • SAP SE
  • NEC Corporation
  • Comarch SA
  • ZTE Corporation
  • ServiceNow Inc.
  • TATA Consultancy Services Limited

第8章投資分析

第9章市場機會與未來趨勢

The Telecom Operations Management Market size is estimated at USD 77.65 billion in 2024, and is expected to reach USD 109.72 billion by 2029, growing at a CAGR of 7.16% during the forecast period (2024-2029).

With the outbreak of COVID-19, telecom companies should be well equipped to handle the operations for meeting the 30% to 40% increase in bandwidth demand on their networks as millions of employees and students became homebound. According to FieceTelecom, the coronavirus pandemic has pushed companies of all sizes to accelerate their digital transformation plans. The companies that had already engaged in the adoption of digital transformation and cloud strategies were better able to sustain in the first few weeks of the pandemic. Verizon Business' survey results echoed some of the points, including 43% of the respondents now planning to expand their businesses through digital and related technologies. Also, 30% have already added new methods for delivering their products and services digitally.

Key Highlights

• The telecommunications industry is regarded as one of the significant adopters of digital transformation, both as a key driver of worldwide digitization and as an industry witnessing a large-scale change in its market environment.
• Investment by the telecommunications industry in interoperability and technology has reinforced a paradigm shift in capital flows and information through the global economy while providing the building blocks for the emergence of entirely new business models across industries. With the rapidly growing demand for bandwidth and the increasing number of mobile Internet users, communication service providers are evolving to offer advanced and innovative solutions.
• Also, legacy networks, combined with the growing infrastructure requirements for 5G networks, have created a complex environment, making it challenging for communication service providers (CSPs). Hence, the need for the adoption of technologically advanced operations support systems in telecommunications is increasing.
• The continuously growing need for low-cost data and voice services is boosting the market growth. This is encouraging the service providers, who purchase the network services from the MNOs at wholesale rates and sell these as bundled services at lower rates than those of MNOs.
• The market studied is augmented by the increasing complexity in network architectures, as most enterprise organizations have multi-vendor, multi-cloud configurations. Furthermore, as these organizations aim to meet the demand with limited resources and streamline their change processes, they require more flexible and adaptable network architectures.
• In addition, the increasing number of services such as cloud, Machine to Machine (M2M) transactions, and mobile money are further expected to augment demand for telecom operations management over the forecast period.
• Furthermore, with businesses going mobile and adopting new concepts like BYOD to increase employee interaction and ease of use, it has become essential to provide a high speed and quality network. The organizations are looking forward to adopting BYOD aggressively in their operations, thereby fueling the market growth over the forecast period.

Telecom Operations Management Market Trends

Cloud is Expected to Witness Significant Growth

• Telecom companies worldwide are embarking on transformation journeys centered on the cloud to drive new services, revenue opportunities, and experiences. The telecom operators can accelerate the journey by combining their cloud-native, open and modular solutions with the fully managed, high-performing Cloud platform. Cloud providers are focusing on some strategic regions to support telecommunications companies. These include helping telecommunications companies monetize 5G as a business services platform, empowering them to engage their customers through data-driven experiences better, and assisting them in improving operational efficiencies across core telecom systems.
• In Oct 2021, Dell Technologies introduced new telecom software, solutions, and services to help communications service providers (CSPs) accelerate their open, cloud-native network deployments and create new revenue opportunities. New technologies like Open RAN (ORAN) give CSPs a broader set of options for deploying network infrastructure to support future growth.
• Google announced a partnership with Amdocs to enable communications service providers to run Amdocs' market-leading portfolio on Google Cloud and to deliver new data analytics, site reliability engineering, and 5G edge solutions to enterprise customers. Amdocs announced that Altice USA had gone live with Amdocs data and intelligence systems on the Google Cloud as part of the Amdocs and Google Cloud joint go-to-market initiative. Also, a new partnership with Netcracker to deploy its entire Digital BSS/OSS and Orchestration stack on Google Cloud. Service providers can now scale and purchase their mission-critical IT applications on-demand, access unlimited Google Cloud resources, reduce ownership costs, and accelerate new services' availability.
• In June 2021, AT&T partnered with Microsoft to shift its 5G mobile core network to Microsoft Azure's hybrid cloud. Microsoft is acquiring AT&T's Network Cloud platform technology that runs AT&T's 5G core. The deal also involves buying AT&T engineering and lifecycle management software that runs containerized or virtualized network services.
• Moreover, the ZENIC ONE (UME) system integrates Artificial Intelligence and Big Data for the first time to add management and control with tools and applications. Therefore, the system can collect the information related to the operation reported by the device in real-time and combine AI intelligent big data analysis to monitor the network operation status, promptly pinpoint problems and recover services, thus significantly improving the O&M efficiency. Such instances are expected to provide a strong impetus for market growth.
• As per Ericsson, the number of smartphone subscriptions worldwide surpassed six billion in 2021 and is expected to grow further by several hundred million in the next few years. This increase in users will drive market growth over the forecasted period. Additionally, initiatives such as the Digital India initiative are expected to uplift the cloud platform integration or cloud-based model in telecom operation that will drive the market growth.

North America is Expected to Hold Significant Share

• North America is anticipated to occupy a significant share in the telecom operations management market studied, owing to the region's high expenditure on business operation solutions. Besides, telecommunications in the region is highly developed with intense competition among the communication providers, which is expected further to boost the market for telecom analytics in the region. The continuous advancements in IT infrastructure and technology used for customer support, a significant number of market vendors, and the accessibility of proficient technical expertise in managing the daily operations and helpdesk software contribute toward the telecom operations management market growth region.
• The market is witnessing several new players, further driving the market growth. For instance, in July 2022, Adani Group confirmed its entry into the cellular telecom space and will do so with a rollout in 2022. The company is expected to release three new wireless service providers in Australia as part of its planned expansion into the market, making it one of the first Indian firms to enter this area. The group has also proposed to invest USD 1 billion in the North American market.
• Furthermore, the shift in consumer behavior, along with rising mobile internet adoption and smartphone, improved affordability, and the increasing availability of locally relevant content, has led to a boom in mobile services across areas such as e-commerce, financial services, video, and social media. As a result, the demand for telecom operations management has been witnessing an upward trend in North America.
• Substantial growth in connected and mobile devices is spurring the demand for enhanced network services. Since North America has always remained at the forefront of technology adoption, the region witnessed the maximum adoption of connected devices.
• For instance, according to Cisco Systems, the average number of devices and connections per capita in North America stood at 8.2 in 2018 and is expected to reach 13.4 by 2023, which is the highest amongst any other region globally. Such trends are expected to act as major drivers for growth in the regional market.
• Further, deploying technological advancements, such as IoT, multi-cloud environments, or AI, increases network architectures' complexity. According to the GSMA, the number of IoT connections in North America is expected to reach 5.4 billion in 2025, compared to 2.8 billion in 2019. Hence, deploying these technologies is increasing the demand for flexible and adaptable network architectures, thereby fueling the market growth in the region.

Telecom Operations Management Industry Overview

The Telecom Operations Management Market is highly competitive and fragmented. This is due to the presence of significant players such as IBM Corporation, Oracle Corporation, Telefonaktiebolaget LM Ericsson, Hewlett Packard Enterprise Development LP, Nokia Corporation, etc. The prominent companies are entering into collaborations and are launching innovative solutions to increase their market share.

• February 2022 - Telecom Egypt and Grid Telecom have signed a strategic MoU for new subsea cable options between Greece and Egypt. The two companies will explore connectivity options between Greece and Egypt, as well as the use of Telecom Egypt's and Grid Telecom's networks and international footprint through interconnectivity to neighboring countries.
• September 2021 - Vodafone in Oman has signed an agreement with Ericsson to deploy, operate and maintain a new 4G and 5G core and radio access (RAN) greenfield network. Ericsson will supply a complete core network solution based on Ericsson Cloud Core, Cloud VoLTE, and NFVI, as well as an end-to-end transport network solution.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Denition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Intensity of Competitive Rivalry
  • 4.2.5 Threat of Substitute Products
• 4.3 Assessment of Impact of COVID-19 on the Market
• 4.4 Industry Use Cases

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Operational Costs and Complexity
• 5.2 Market Challenges
  • 5.2.1 Shortage of Efficient System Integrators

6 MARKET SEGMENTATION

• 6.1 By Deployment
  • 6.1.1 On-premise
  • 6.1.2 Cloud
• 6.2 By Type
  • 6.2.1 Software
    • 6.2.1.1 Network Management
    • 6.2.1.2 Customer and Product Management
    • 6.2.1.3 Revenue Management
    • 6.2.1.4 Inventory Management and Others
  • 6.2.2 Services
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 IBM Corporation
  • 7.1.2 Telefonaktiebolaget LM Ericsson
  • 7.1.3 Oracle Corporation
  • 7.1.4 Hewlett Packard Enterprise Development LP
  • 7.1.5 Nokia Corporation
  • 7.1.6 Amdocs Inc.
  • 7.1.7 Netcracker Technology Corp
  • 7.1.8 Cisco Systems Inc.
  • 7.1.9 Accenture PLC
  • 7.1.10 SAP SE
  • 7.1.11 NEC Corporation
  • 7.1.12 Comarch SA
  • 7.1.13 ZTE Corporation
  • 7.1.14 ServiceNow Inc.
  • 7.1.15 TATA Consultancy Services Limited

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS