市場調查報告書
商品編碼
1155430
全球互聯客廳市場規模,份額,行業趨勢分析報告:按應用,設備類型(智能電視,遊戲機,PC/筆記電腦,智能手機,平板電腦,智能揚聲器),區域展望和預測2022-2028Global Connected Living Room Market Size, Share & Industry Trends Analysis Report By Application, By Device Type (Smart TVs, Gaming Consoles, PC/Laptop, Smart phones, Tablets, and Smart Speakers), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,互聯客廳的全球市場規模預計將達到 756 億美元,在預測期內以 9.2% 的複合年增長率增長。
其中一個關鍵原因是開始轉向數字化,這使得媒體內容的使用和存儲更加人性化和方便。隨著技術的發展,消費者對標準家庭娛樂的意識和敵意越來越強烈,導致消費者對技術的要求越來越高。
由於該領域的特點,我們存在維護和擴大客戶群的問題。今天,我們的生活空間充滿了娛樂和享受的小工具,電線和復雜的機械裝置糾纏在一起。因此,客戶需要一個適用於家中所有設備的系統,而且手感良好,而聯網的客廳正好符合這一要求。
COVID-19 影響分析
這種流行病增加了對智能家居節能小工具的需求,這些小工具可以監控能源使用情況並最大限度地減少水電費。同樣,對智能電視、交互式機頂盒、帶語音控制的流媒體設備和其他相關產品的需求也在增加。各種市場進入者已經觀察到,隨著病例增加導致鎖定期延長,對語音控制的智能家居設備的需求有所增加。因此,COVID-19 爆發限制推動了互聯客廳市場。
市場增長因素
互聯起居室的需求不斷增長
發達國家和發展中國家對互聯起居室的需求都在顯著增長。主要原因之一是消費者越來越喜歡能夠讓他們觀看比傳統電視設備質量更高的內容的小工具。還有一種趨勢是使用先進的軟件技術將交互元素整合到家庭娛樂系統中,從而推動多媒體流媒體和網絡的普及。
通過互聯實現遠程監控及其簡便性
從智能安全設備和揚聲器到電燈和電視,這些已連接的小工具已被證明可以提高您客廳的工作效率。智能設備和服務的集成已成為監控家庭各種系統的實用方法。通過連接智能設備和服務,可以遠程控制恆溫器、室內外照明等,實現足不出戶的監控。此外,您還可以減少水電費和其他住房費用。
市場製約因素
由於缺乏消費者意識,安全風險增加
雖然聯網起居室有很多好處,但它們也會給用戶和行業帶來很多障礙。連接互聯網的客廳面臨的最大安全風險是現有的互聯網威脅利用 LRCD 中的弱點來識別新的攻擊向量。 LRCD 還可以保存用戶的個人和財務信息,使其成為尋求造成財務和心理傷害的網絡犯罪分子的誘人目標。
設備類型展望
聯網客廳市場按設備類型細分為智能電視、遊戲機、個人電腦/筆記本電腦、智能揚聲器、智能手機和平板電腦。在 2021 年的互聯起居室市場中,智能手機細分市場獲得了可觀的收入份額。智能手機已成為互聯客廳不可或缺的一部分。智能手機在新興國家的普及是由於年輕人口的增加、可支配收入的增加以及通信網絡的擴展。
應用展望
按應用劃分,聯網客廳市場分為視頻流、音頻流和遊戲。 2021 年,視頻流媒體細分市場在互聯客廳市場中的收入份額最大。為了瞄準發展中國家的新客戶並擴大他們的用戶群,Netflix 等視頻點播服務提供商正在提供負擔得起的會員套餐。
區域展望
按地區劃分,我們分析了北美、歐洲、亞太地區和 LAMEA 的客廳市場。亞太地區將在 2021 年佔據互聯客廳市場的最大收入份額。中國大陸和台灣被定位為該地區的電子設備製造基地。亞太地區也是一些世界主要新興經濟體的所在地,例如中國和印度。許多年輕人生活在亞太地區,能夠快速採用新技術。
市場進入者採取的主要策略是產品發布。根據 Cardinal Matrix 中的分析,Apple, Inc. 和 Google LLC 是聯網客廳市場的先驅。 Panasonic Corporation、Netflix, Inc. 和 Hitachi, Ltd. 等公司是互聯客廳市場的領先創新者。
The Global Connected Living Room Market size is expected to reach $75.6 billion by 2028, rising at a market growth of 9.2% CAGR during the forecast period.
Connected living room is characterised as a living room setting involving numerous interconnected devices that offer ease of function. People use various intelligent technologies in their everyday lives to enhance their experiences and can easily operate those devices. It is a requirement that all devices have the communication technologies needed to connect to the Internet and to one another.
New consumer items including the digital video recorder, digital set-top box, home theatre systems, gaming consoles, and media players such as Blu-ray players have entered the living room owing to inventions and developments in the consumer electronics sector. A number of factors have contributed to the living room becoming the centre of the home's digital entertainment.
The starting of the transition towards digitalization, which makes the usage and media content storage very user friendly and highly convenient, has been one of these important causes. With the development of technology, consumers' attitudes are becoming more affluent and hostile to standard home entertainment, and they are consequently demanding increasing amounts of technology.
Due to the nature of this sector, it has the problem of retaining and expanding its customer base. Currently, living spaces are brimming with devices for pleasure and amusement, accompanied by a tangled web of wires and complications. Therefore, customers want something that can assist them operate every gadget in their home with just a single system that fits conveniently in their hands, a condition that is fulfilled by the connected living rooms.
COVID-19 Impact Analysis
The pandemic increased the demand for smart home energy-saving gadgets that monitor energy usage and minimize utility bills. Similarly, it led to an increase in demand for smart TVs, interactive set-top boxes, streaming devices with voice control, and other related products. Various market participants observed an increase in demand for voice-controlled smart home gadgets as the lockdown period lengthened due to an increase in instances. Thus, the COVID-19 outbreak restriction boosted the connected living room market.
Market Growth Factors
Growing Demand For Connected Living Rooms
The need for connected living rooms has increased significantly in both developed and developing nations. Increasing consumer preference for high-quality content-viewing gadgets over traditional television devices is one of the primary reasons. The propensity of customers to integrate advanced interactive elements into home entertainment systems with advanced software technology has propelled the widespread use of multimedia streaming and networking.
Interconnectivity And Its Ease Facilitates Remote Monitoring
From smart security devices and speakers to lights and televisions, connecting these gadgets have proved to increase the productivity of living rooms. Integrating smart devices and services has emerged as a practical method for monitoring a large array of home-based systems. This connectivity enables customers to remotely control and monitor thermostats, programme interior and outdoor lighting, and more without moving. Additionally, this reduces utility costs and other home expenses.
Market Restraining Factors
Lack Of Awareness Among Consumers May Increase Risks Of Security
In addition to its many advantages, the connected living room pose a number of possible obstacles for users and industry. The biggest security dangers facing an internet connected living room are pre-existing internet threats that leverage LRCD weaknesses to identify new attack vectors. LRCDs may retain the personal or financial information of users, making them prime targets for cybercriminals wishing to inflict economic or psychological harm.
Device Type Outlook
Based on the device type, the connected living room market is categorised into smart TVs, gaming consoles, PC/laptop, smart speakers, smartphones, and tablets. The smartphone segment acquired a significant revenue share in the connected living room market in 2021. Smartphones are becoming indispensable in the connected living room. The increasing use of smartphones in developing countries is a result of a growing young population, higher levels of disposable money, and the expansion of telecommunication networks.
Application Outlook
On the basis of application, the connected living room market is divided into video streaming, audio streaming, and gaming. The video streaming segment witnessed the largest revenue share in the connected living room market in 2021. As part of their efforts to extend their number of subscribers by targeting new clients in developing nations, video-on-demand service providers such as Netflix have provided affordable membership packages.
Regional Outlook
Based on the region, the connected living room market is analysed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired the maximum revenue share in the connected living room market in 2021. China and Taiwan, among others, have positioned themselves as manufacturing hubs for electronics in the region. Some of the world's major emerging nations, including China and India are also based in the Asia-Pacific region. The Asia-Pacific region is home to a big youth population that rapidly adopts new technologies.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Apple, Inc. and Google LLC are the forerunners in the Connected Living Room Market. Companies such as Panasonic Corporation, Netflix, Inc., Hitachi, Ltd. are some of the key innovators in Connected Living Room Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Hitachi, Ltd., Toshiba Corporation, Koninklijke Philips N.V., LG Electronics, Inc. (LG Corporation), Panasonic Corporation, Netflix, Inc., Google LLC, Apple, Inc., Amazon Web Services, Inc., and Motorola Mobility Holdings. Inc.(Lenovo Group Limited).
Strategies deployed in Connected Living Room Market
Oct-2022: Apple unveiled Apple TV 4K's next generation, which is more entertaining, affordable, and powerful. The Apple TV 4K is powered by the A15 Bionic chip which provides improved fluid gameplay and faster performance. The TV offers magnificent cinematic quality and multiple entertainment choices.
Sep-2022: Apple launched iPhone 14 and iPhone 14 Plus. The products feature a display of 6.1" and 6.7" for iPhones 14 and 14 Plus respectively along with a dual-camera system and enhanced battery life. The phones also feature crash detection, which is a smartphone safety service accompanied by emergency SOS through satellite.
Sep-2022: Apple launched AirPods Pro's second generation. The AirPods are powered by an H2 chip allowing the device to provide enhanced audio performance, including transparency mode and active noise cancellation. These most advanced variants of AirPods offer a unique and immersive spatial audio experience.
Jul-2022: Netflix acquired Animal Logic, a Sydney-based animation studio. With this acquisition, Netflix focused on forming a worldwide production studio with animators from Animal Logic to work on the company's upcoming projects. The companies first directed their efforts in the production of "The Magician's Elephant" and "The Shrinking of the Treehorns" presenting a Ron Howard direction.
Mar-2022: Netflix took over Next Games, a mobile game publisher, and developer from Finland. With this acquisition, the company aimed to develop a world-class games portfolio for customers.
Dec-2021: LG Electronics unveiled LG One: Quick, a solution for offices and homes. The product has been developed to fulfill the requirements needed for the new ways people live and work. The product assists with communications between coworkers, teams, and individuals in remote working conditions. The solution is offered with a 4K UHD camera, digital whiteboard, microphone, built-in Windows PC, and a speaker.
Sep-2021: Panasonic acquired Blue Yonder, a provider of end-to-end, digital fulfillment platform. Through the acquisition, the companies focused on developing an autonomous supply chain by integrating edge devices and sensing technologies by Panasonic with ML/AI-powered execution, planning, and commerce solutions by Blue Yonder. The acquisition allowed the companies to create more connected and smarter e-commerce strategies for warehouses, transportation, retail stores, and workplaces. The end-to-end provided users with unhindered control, orchestration, and visibility enabling them to turn activities in real-time, deliver profitable business results and provide increased consumer experiences.
Jul-2021: Hitachi acquired GlobalLogic, a leader in digital product engineering. Through this acquisition, Hitachi focused on increasing its capabilities to encourage Social Innovation Business to solve the problems faced by society and customers with the aid of digital technology. This acquisition also enabled the company to expedite the social infrastructure's digital transformation by expanding its business of Lumada digital solutions.
Jan-2021: Google acquired Fitbit, a health wearables company. Through this acquisition, Google focused on offering more choices and better products that support the wellness needs and health of customers.
Jun-2020: Alphabet, a subsidiary of Google took over North, a smart glass manufacturer backed by Amazon. With this acquisition, Google focused on leveraging the technical expertise of North in the company's ambient computing future and hardware efforts.
Market Segments covered in the Report:
By Application
By Device Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures