市場調查報告書
商品編碼
1155425
環境商務全球市場規模、份額、行業趨勢分析報告:按用戶(百貨商店、便利店、超市、雜貨店、其他)、組件、地區、展望和預測2022-2028Global Ambient Commerce Market Size, Share & Industry Trends Analysis Report By End-use (Department Stores, Convenience Stores, Supermarkets, Grocery Stores, and Others), By Component, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球環境商務市場規模預計將達到 336 億美元,預測期內的複合年增長率為 32.4%。
環境商務有時被稱為免結帳零售,因為它允許客戶帶著他們想要的產品離開商店,而無需等待結帳流程。各種人工智能技術和攝像頭監控客戶行為,並立即從客戶的賬戶或數字錢包中向客戶收取購買費用,從而消除了排長隊的需要。
COVID-19 影響分析
預計 COVID-19 大流行將進一步振興環境商業業務。這種流行病加速了在線和非接觸式支付的採用,促使許多零售商採用環境計算等尖端技術。零售商正在採取長期戰略,為顧客提供感官購物體驗,同時提供最高水平的安全性和便利性。自大流行以來,消費者對環境產品的認識有所提高。
市場增長因素
對智能小工具的需求不斷擴大
智能設備是一種獨特的電子設備,可以與您和您附近的其他智能設備進行通信、共享和協作。隨著世界人口的增加,兼顧成本效益和能源效率的智能城市和智能空間的使用正在進步,智能住宅的接受度也在進步。環境智能可用於智能家居的廣泛應用,例如音樂播放、語音交互、播客流、有聲讀物播放和實時信息提供。因此,預計環境商務市場將在預測期內增長。
非接觸式購物需求增長
在 COVID-19 大流行和相關社交活動期間,消費者體驗的許多關鍵要素(例如沒有試衣間、與店員互動、接受現金支付以及店內產品測試)都已中斷隔離,經受著終極考驗。店內結賬自動化目前在很大程度上依賴於射頻識別 (RFID) 標籤。顧名思義,RFID 標籤是非常小的金屬片,可以使用無線電波傳輸有關它們所附著的物體的信息。這些因素支持環境商業市場的增長。
市場障礙
基礎設施不足
許多零售商缺乏大量物聯網數據所需的網絡和基礎設施構建塊。對於要將實體店數字化的零售商,他們需要最終用戶解決方案,例如雲解決方案、強大的網絡、平板電腦、條形碼掃描儀和 mPOS。零售商必須對這些商品進行大量投資。由於這些因素,環境商務市場增長率在預測期內可能會下降。
組件透視
在組件的基礎上,環境商業市場被細分為傳感器、執行器、相機等。到 2021 年,傳感器領域將主導環境商務市場,佔據最大的收入份額。環境傳感器檢測各種屬性,包括光、溫度、接近度、壓力和運動。這些標准允許環境商務設計為客戶提供感官購物體驗的設置。
結束使用 Outlook
根據最終用途,環境商業市場分為雜貨店、便利店、超市、百貨商店等。到 2021 年,便利店在環境商業市場中佔據了很大的收入份額。儘管環境智能的想法在第一部分仍然是作為一個願景發展的,但一些基本的想法已經融入到業務流程中。簡單的 AmI 技術已經被用於供應鍊和製造過程中,以識別和跟蹤事物。因此,該細分市場有望擴大。
區域展望
按地區分析了北美、歐洲、亞太地區和拉美地區的環境商務市場。北美地區將在 2021 年以最大的收入份額引領環境商務市場。北美有重要的市場進入者,例如 Apple Inc. 和 Amazon.com。北美國家的企業正在大力投資物聯網、人工智能和大數據等前沿技術。此外,與過去相比,客戶對新技術表現出更大的開放性,推動了該地區環境商務的採用。
The Global Ambient Commerce Market size is expected to reach $33.6 billion by 2028, rising at a market growth of 32.4% CAGR during the forecast period.
With ambient commerce, also known as checkout-free retail, customers can leave stores with their desired goods in hand. Without the use of lines or cash registers, a variety of artificial intelligence (AI) technologies monitor their movements and automatically charge their accounts. Retailers are getting more inventive as they work to entice customers back into physical stores after the lockdown restrictions were relaxed. By implementing this method of shopping in a few of their branches, retailers like Amazon, Tesco, and Aldi are influencing the future of grocery shopping.
To give customers a multisensory purchasing experience, ambient commerce blends the internet of things (IoT), artificial intelligence (AI), augmented reality (AR), sensors, actuators, as well as other cutting-edge technology. The ease of purchasing, restocking, and cheaper store operating expenses are a few advantages of ambient commerce that can be used to explain the market's expansion. Additionally, it offers various e-commerce information, including data on financial transactions, consumer preferences, and behavioral trends.
Due to the fact that ambient commerce enables customers to leave businesses with the merchandise they want without waiting for the checkout procedure, it is sometimes referred to as checkout-free retail. There is no need to wait in long lines because a variety of AI technologies and cameras monitor the customer's activities and charge them for the purchased items immediately from their account or digital wallets.
COVID-19 Impact Analysis
The COVID-19 pandemic outbreak is anticipated to further stimulate the ambient commerce business. The pandemic has accelerated the adoption of online and contactless payment methods, leading many merchants to embrace cutting-edge technology like ambient computing. Retailers are implementing long-term strategies that can give their customers a sensory shopping experience while also providing the highest levels of safety and ease. Following the pandemic, consumer awareness of ambient products has increased.
Market Growth Factors
Rising demand for smart gadgets
Smart devices are distinctive electronic devices that can communicate, share, and collaborate with the user as well as other smart devices nearby. World's population growth has increased the use of smart cities and smart spaces for cost- and energy-effectiveness, which has increased the acceptance of smart houses. In smart homes, ambient intelligence can be used for a wide range of purposes, including music playback, voice interaction, podcast streaming, playing audiobooks, giving real-time information, and more. Owing to this, the ambient commerce market would grow over the projection period.
Demand for contactless shopping is rising
Numerous of these key elements of the consumer experience such as the absence of fitting rooms, interactions with retail associates, acceptance of cash payments, and in-store product testing were put to the ultimate test during the Covid-19 pandemic and the resulting social isolation. In-store checkout automation now heavily relies on radio-frequency identification (RFID) tags. As their name implies, RFID tags are very small strips of metal that send information via radio waves about the object to which they are attached. All these factors are supporting the market growth for ambient commerce.
Market Restraining Factors
Inadequate infrastructure
Numerous retailers lack the necessary network and infrastructure components that the vast volumes of IoT data demand. Retailers need a cloud solutions, a robust network, and end-user solutions such as tablets, barcode scanners, and mPOS to digitalize their physical stores. The retailers must make a significant investment in these items. Owing to these elements, the ambient commerce market growth may decline over the projection period.
Component Outlook
Based on components, the ambient commerce market is segmented into sensors, actuators, cameras and others. In 2021, the sensors segment dominated the ambient commerce market with the maximum revenue share. Various characteristics, including light, temperature, closeness, pressure, and movement, are detected by ambient sensors. These criteria enable ambient commerce to design a setting that can provide its clients with sensory purchasing experiences.
End-use Outlook
On the basis of end-use, the ambient commerce market is divided into grocery stores, convenience stores, supermarkets, department stores and others. In 2021, the convenience stores covered a substantial revenue share in the ambient commerce market. Despite the fact that in the preceding part the idea of ambient intelligence was still developed as a vision, some of the fundamental ideas have already been incorporated into business procedures. Simple AmI technologies are already utilized in the supply chain & manufacturing process to identify and track things. Due to this, the market would expand in this segment.
Regional Outlook
Region wise, the ambient commerce market is analyzed across the North America, Europe, Asia Pacific and LAMEA. The North America region led the ambient commerce market with the largest revenue share in 2021. Some significant market participants are present in North America, including Apple Inc. and Amazon.com. Businesses in North American nations are making significant investments in cutting-edge technologies like IoT, AI, and big data. Additionally, customers have shown to be more open to new technologies than in the past, which is encouraging the region's adoption of ambient commerce.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Amazon.com, Inc., Tesco PLC, Alibaba Group Holding Limited, Trigo Vision Ltd., Adroit Worldwide Media, Inc., Grabango Co., Zippin, Standard Cognition, Corp., and Sensei.
Strategies Deployed in Ambient Commerce Market
Jun-2022: Trigo came into a partnership with REWE Group, German diversified retail, and tourism. This partnership would be a step forward to the previous partnership under which both companies together opened the first hybrid autonomous grocery store in Europe with a checkout-free experience.
May-2022: Amazon introduced Smart Commerce. This launch would enable stores to develop their online storefronts along with in-store shopping experiences for their walk-in consumers. The latest offering includes Smart Stores, another program Apple had further introduced two years ago with an aim to help neighborhood outlets serve their walk-in consumers.
Apr-2022: Amazon launched Amazon View, an augmented virtual room. The Amazon View would enable consumers to easily swipe the items in the virtual room accurately. Further, it would help buyers who require a quick interior design check & review the aesthetics as well as the ambiance of the room.
Feb-2021: Apple entered into a partnership with Target, an American big box department store chain. This partnership focused on offering a new shopping experience both online as well as at select stores. Through this partnership, Apple would expand its footprint in select Target stores. It would bring displays for a broad range of products that include Apple Watch, iPhone, HomePod, iPad, AirPods, Apple TV, and Apple accessories.
Oct-2021: Tesco expanded its geographical footprint in London by opening its first checkout-free store. This expansion would allow consumers to shop & pay with a checkout-free experience. This latest innovation would offer a seamless checkout for consumers on the go which would enable them to save even more time.
Sep-2020: Apple launched an online store in India. By this launch, Apple aimed at offering assistance to consumers in Hindi & English while enabling users to customize a few devices such as iPads, with engravings.
Sep-2018: Alibaba partnered with several Russian firms. This partnership would form a new e-commerce platform and utilize Russia's payment system. The partnership further focused on integrating Russia's key customer internet & e-commerce platforms.
Jul-2018: Tesco signed an agreement with Carrefour, a French multinational retail and wholesaling corporation. This agreement would cover the strategic relations with global suppliers in regions like marketing services or data collection and the joint purchasing of own-brand products and goods not for resale.
Market Segments covered in the Report:
By End-Use
By Component
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures