市場調查報告書
商品編碼
1499437
女性科技市場:按產品、應用、最終用途分類 - 2024-2030 年全球預測Femtech Market by Offering (Products, Services, Software), Application (Fitness & Nutrition, General Health, Gynecology & Sexual Health), End-Use - Global Forecast 2024-2030 |
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預計2023年女性科技市場規模為359.1億美元,預計2024年將達408.5億美元,2030年將達到925.1億美元,複合年成長率為14.47%。
Femtech 是一類使用專注於女性健康的技術的軟體、診斷、產品和服務。這包括各種應用程式,例如生育解決方案、經期追蹤應用程式、懷孕和護理、生殖健康和一般健康。 Femtech 的目標是利用科技解決女性獨特的健康挑戰,並提供適合女性健康和福祉需求的創新解決方案。月經失調、不孕症和更年期等女性健康問題的普及,推動了對女性科技市場提供創新解決方案的需求。然而,網路安全問題嚴重阻礙了女性科技市場的成長。由於擔心資料外洩和未授權存取敏感健康訊息,消費者和醫療保健提供者避免採用女性科技解決方案。女性科技產品和服務的持續技術創新,加上客製化產品的不斷增加,為女性科技市場的擴張提供了機會。
主要市場統計 | |
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基準年[2023] | 359.1億美元 |
預測年份 [2024] | 408.5億美元 |
預測年份 [2030] | 925.1億美元 |
複合年成長率(%) | 14.47% |
區域洞察
在美洲,尤其是北美,市場受益於完善的醫療基礎設施和較高的消費者意識,推動了對生育追蹤應用、穿戴式健康設備和遠端醫療服務等創新的強勁需求。該地區的公司利用豐富的投資環境和活躍的創業投資。數位化應用的不斷普及、都市化以及對女性健康問題意識的不斷提高推動了亞太地區的發展。中國先進的技術基礎設施和龐大的人口正在促進行動醫療應用程式和穿戴式裝置在生殖健康方面的發展。日本人口老化和對高品質保健產品的需求正在刺激不孕症治療和健康追蹤方面的投資。同時,印度市場正在蓬勃發展,為女性健康提供價格實惠的行動應用程式和遠端醫療服務。在進步的醫療政策和對特定性別醫學研究的日益關注的推動下,歐洲、中東和非洲的女性科技市場正在擴大。由於良好的監管和資金籌措機會,歐洲國家尤其為女性科技新興企業提供了有利的環境。中東市場正在逐漸擴大,人們對不孕症治療和孕產婦護理的興趣日益濃厚。非洲的女性科技市場正在興起,重點是易於獲得的生殖健康教育、月經衛生產品和行動醫療服務,以解決醫療保健取得方面的挑戰。
FPNV定位矩陣
FPNV 定位矩陣對於評估 Femtech 市場供應商的市場定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對女性科技市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該細分市場競爭力的寶貴見解,包括研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對女性科技市場目前地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[197 Pages Report] The Femtech Market size was estimated at USD 35.91 billion in 2023 and expected to reach USD 40.85 billion in 2024, at a CAGR 14.47% to reach USD 92.51 billion by 2030.
Femtech is a category of software, diagnostics, products, and services that use technology for focusing on women's health. This includes various applications such as fertility solutions, period-tracking apps, pregnancy and nursing care, reproductive system health, and general wellness. The goal of femtech is to leverage technology to address women's unique health challenges and provide innovative solutions tailored to women's health and wellbeing needs. The high prevalence of women's health issues, such as menstrual disorders, fertility issues, and menopause-related problems, is driving the need for innovative solutions provided by the femtech market. However, cybersecurity concerns significantly hinder the growth of the femtech market as the fear of data breaches and unauthorized access to sensitive health information deters consumers and healthcare providers from adopting femtech solutions. The ongoing innovations in femtech products and services, coupled with the increasing availability of customized products, offers an opportunity for the expansion of the femtech market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 35.91 billion |
Estimated Year [2024] | USD 40.85 billion |
Forecast Year [2030] | USD 92.51 billion |
CAGR (%) | 14.47% |
Regional Insights
In the Americas, particularly in North America, the market benefits from well-established healthcare infrastructure and higher consumer awareness, driving robust demand for innovations, such as fertility tracking apps, wearable health devices, and telehealth services. Companies in this region capitalize on the substantial investment climate and active venture capital presence. The Asia-Pacific region is showcasing market growth fueled by increasing digital adoption, urbanization, and rising awareness of women's health issues. China's advanced tech infrastructure and large population foster mobile health apps and wearables for reproductive health. Japan's aging population and demand for high-quality health products fuel fertility treatments and wellness tracking investments. Meanwhile, India's market thrives with affordable mobile applications and telehealth services for women's health. In the EMEA region, the femtech market is expanding, supported by progressive healthcare policies and a growing focus on gender-specific medical research. European countries, in particular, showcase a favorable environment for femtech startups due to supportive regulations and funding opportunities. The market in the Middle East is gradually growing, with rising interest in fertility treatments and maternal care as awareness grows. Africa's femtech market is emerging, focusing on accessible reproductive health education, menstrual hygiene products, and mobile health services to address healthcare access challenges.
Market Insights
The market dynamics represent an ever-changing landscape of the Femtech Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Femtech Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Femtech Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Strategic Merger Strengthens Keleya's Position in FemTech Market
In a strategic move to enhance support for pregnant women and new mothers, digital platforms keleya and Kinderheldin are merging to operate collectively under the keleya brand. This merger broadens keleya's service portfolio and also consolidates partnerships with 65 health insurance companies, covering about 65% of insured persons in Germany. This merger is poised to significantly impact the FemTech market by extending accessible, expert-led maternal care to a broader audience. [Published On: 2024-05-02]
Launch of Femtech Canada Marks a Milestone in Women's Health Innovation
Femtech Canada, a pioneering women's health network initiative by Innovation Factory, officially launched in Toronto, Ontario, devoted to women's health innovation, commercialization, and investment. The initiative aims to serve the health and wellness needs of women, girls, non-binary individuals, trans people, and those assigned female at birth, promoting a more inclusive healthcare environment. [Published On: 2024-02-01]
Strategic Merger to Propel Growth in Swedish Femtech Market
Peptonic, known for its medical treatments and lifestyle products, and Pharmiva, currently launching Vernivia for bacterial vaginosis treatment, have announced plans to merge to enhance both companies' market positioning and product offerings. The merger, expected to foster growth and expansion into new markets, must be approved by both companies' boards and an extraordinary general meeting in Pharmiva. [Published On: 2023-06-19]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Femtech Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Femtech Market, highlighting leading vendors and their innovative profiles. These include Allara Health, Apple Inc., Athena Feminine Technologies, Athena Feminine Technologies, Inc., AVA Sciences by FemTech Health, Bloomlife, Canopie Inc., Carrot Fertility, Inc., Chiaro Technology Limited, Chorus Health Inc., Cleo Labs, Inc., Clue by Biowink GmbH, Elektra Health, Elvie, Everlywell, Inc., Fitbit LLC by Google, Inc., Flo Health UK Limited, Flo Health, Inc., FOLX Health, Inc., Future Family, Inc., Garmin Ltd., Glow Inc., HeraMED, INTIMINA, iSono Health, Kindbody, Koninklijke Philips N.V., Maven Clinic Co., Natural Cycles USA Corp, NextGen Jane, NUROKOR Ltd., Nuvo Cares, Nuvo Group Ltd., Organon & Co., Renovia Inc., Rosy Wellness, Inc., Rume Medical Group, Inc., Samsung Electronics Co., Ltd., Sera Prognostics, Thirty Madison company, Tia, Inc., Unified Women's Healthcare, Univfy Inc., Willow Innovations, Inc., and Wolomi.
Market Segmentation & Coverage