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市場調查報告書
商品編碼
1390781

2023-2028 年按產品類型、材料、配銷通路、最終用戶和地區分類的睡衣市場報告

Sleepwear Market Report by Product Type, Material, Distribution Channel, End User, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 145 Pages | 商品交期: 2-3個工作天內

價格

概要

2022年全球睡衣市場規模達121億美元。展望未來， IMARC Group預計到2028年市場規模將達到186億美元，2022-2028年複合年成長率（CAGR）為7.43%。電子商務平台的擴張、全球新興的時尚趨勢、對健康和保健的日益關注、可支配收入水平的提高、季節性和節日銷售的引入以及持續的技術創新是推動市場的一些主要因素。

睡衣是指專門設計供睡眠時穿著的服裝。其中包括睡衣、睡衣、長袍、短褲、背心和家居服等。它由不同的材料製成，如棉、聚酯纖維、絲綢和法蘭絨。睡衣廣泛應用於家庭、醫院、宿舍、過夜派對、露營、飯店、航空旅行、長途火車旅行和水療療養。它是一款耐用、舒適且經濟高效的產品，提供活動自由、溫度調節和吸濕排汗性能。此外，睡衣有助於改善睡眠品質、減少皮膚刺激和振奮情緒。

可支配收入水準的不斷上升，使消費者能夠選擇更高品質和專業的睡衣選擇，正在推動市場成長。此外，季節性和節日銷售的引入，如黑色星期五和假期季節，創造了採購高峰期，從而顯著增加了收入，這是另一個促進成長的因素。除此之外，持續不斷的技術創新不斷提高睡衣品質，提供熱舒適性和防火性等功能，正在促進市場成長。此外，與名人和其他受歡迎品牌的合作不斷增加，增加了吸引新消費者的獨特賣點，對市場成長產生了積極影響。除此之外，針對不同生命階段（例如懷孕、老年或加大尺寸選擇）的專門變體的開發正在促進市場成長。此外，對由永續或回收材料製成的環保睡衣的需求不斷成長，也支撐了市場的成長。

睡衣市場趨勢/促進因素：

電子商務平台不斷擴張

電子商務平台的激增是睡衣市場成長的重要動力。與實體店相比，線上平台為消費者提供了更廣泛的睡衣選擇。此外，電子商務模式因其便利性、全天候供應和送貨上門等特點，降低了新品牌的進入門檻。此外，消費者在購買前可以輕鬆比較價格、閱讀評論並查看各種選擇，從而增加他們的購買信心和嘗試新產品的意願。此外，線上平台允許根據消費者行為和偏好進行有針對性的廣告，從而產生高效的行銷活動。除此之外，他們經常採用複雜的演算法來推薦適合個人消費者需求的產品，從而推動額外的銷售。

全球新興的時尚趨勢

人們對睡衣作為時尚宣言的看法不斷變化，極大地促進了市場的成長。社群媒體平台正在發揮作用，將睡衣作為一種生活方式的選擇，而不僅僅是功能性的。此外，影響者和時尚偶像穿著時尚、季節性或主題睡衣，對消費者的購買行為產生連鎖影響。除此之外，品牌擴大發布限量版系列，通常與設計師和名人合作，以滿足對時尚睡衣不斷成長的需求。此外，高級時尚睡衣的推出也支持了市場的成長，這種睡衣通常採用精緻的圖案、複雜的細節以及絲綢和緞子等奢華材料。

人們越來越關注健康和保健

社會對健康的日益關注對睡衣市場的成長產生了積極影響。人們越來越意識到品質睡眠對整體健康的重要性，從而促進了對旨在促進安寧睡眠的睡衣的需求。此外，紡織技術的進步使得能夠生產具有吸濕排汗性能、熱調節和抗菌功能的織物，從而有助於改善睡眠體驗，從而推動了市場的成長。此外，新興的健康趨勢也促使消費者對睡衣所用材料進行更多的教育和認知，促進了市場的成長。此外，睡眠呼吸中止症、敏感肌膚或孕婦需求等特定健康狀況的普遍存在，正在推動對專門為滿足醫療需求而設計的睡衣的需求。

睡衣產業細分：

IMARC Group提供了每個細分市場的主要趨勢的分析，以及 2023 年至 2028 年全球、區域和國家層面的預測。我們的報告根據產品類型、材料、配銷通路和最終用戶對市場進行了分類。

按產品類型分類：

上衣

下裝

睡裙和禮服

睡衣套裝

上衣佔據市場主導地位

該報告根據產品類型對市場進行了詳細的細分和分析。其中包括上衣、下裝、睡衣和睡衣套裝。報告稱，上衣是最大的細分市場。

上衣佔據市場主導地位，因為它們可以與不同類型的下裝搭配，為消費者提供了更多的選擇彈性。此外，它可以作為休閒家居服，甚至可以用於快速辦事，為消費者提供附加價值。此外，上衣由棉、莫代爾和平紋針織布製成，透氣性好，質地柔軟，特別有利於睡眠。除此之外，它的設計通常是寬鬆的，從而提供舒適性和易於移動，這對於品質睡眠至關重要。此外，從簡單實用到設計師合作和季節性系列等多種款式的出現，使上衣成為睡衣時尚的焦點，支撐著市場的成長。

按材質分類：

棉布

羊毛

絲綢

其他

棉花在市場上佔有最大佔有率

報告還提供了基於材料的詳細市場細分和分析。這包括棉、羊毛、絲綢等。報告稱，棉花是最大的部分。

棉花以其舒適性而在市場上佔據主導地位，其柔軟的布料觸感溫和。這對於旨在最大限度地提高休息時舒適度的睡衣尤其有利。此外，其天然的吸濕排汗特性有助於將汗水從皮膚上吸走，從而有助於體溫調節並保持穿著者涼爽，使其適合溫暖的氣候和夏季。除此之外，棉花具有低過敏性，可減少過敏反應或皮膚刺激的可能性，這對於皮膚敏感的消費者或為兒童購物的消費者來說是一個關鍵因素。此外，它非常耐用，可以承受多次洗滌而不會失去其形狀或舒適度，為消費者提供長期價值並減少更換頻率。

按配銷通路分類：

超級市場和大賣場

網路商店

折扣店

其他

超市和大賣場佔據最大的市場佔有率

報告還提供了基於配銷通路的詳細市場細分和分析。這包括超市和大賣場、網路商店、折扣店等。報告顯示，超市和大賣場佔據了最大的市場佔有率。

超市和大賣場提供了睡衣品牌的高知名度和便利性，有助於衝動購買。此外，由於提供一系列款式、尺寸和價位，消費者可以輕鬆比較產品。此外，超市和大賣場提供利潤豐厚的折扣、促銷和忠誠度計劃，為消費者創造有吸引力的價值主張，從而使睡衣更容易獲得併提高銷售量。除此之外，超市和大賣場提供在購買前試穿產品的能力，這使它們比線上零售商更具優勢，特別是對於優先考慮合身性和舒適性的消費者而言。此外，與成熟的超市和大型超市連鎖店相關的信任和可靠性可以顯著影響消費者的選擇，特別是對於那些猶豫是否從網路上或不太知名的商店購買的人。

按最終用戶分類：

男士

女性

孩子們

女性在市場中佔有最大佔有率

報告還提供了基於最終用戶的詳細市場細分和分析。這包括男人、女人和孩子。報告顯示，女性佔據了最大的市場。

由於更廣泛的時尚產業滿足女性服裝需求，女性在市場上佔據主導地位，從而為女性睡衣創造了比男性睡衣更廣泛、更多樣化的選擇。此外，女性通常對家居和生活方式產品（包括睡衣）投入更多，通常尋求既舒適又美觀的單品。除此之外，服裝業積極的行銷和廣告策略（通常針對女性消費者）正在加速市場成長。此外，人們對女性健康和保健的日益關注，激發了人們對為懷孕和更年期等特定生命階段設計的睡衣的興趣，這對市場成長產生了積極影響。同時，季節性和節日系列的推出，吸引女性定期更新衣櫃，有利於市場成長。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美表現出明顯的主導地位，佔據最大的睡衣市場佔有率

市場研究報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美佔據最大的市場佔有率。

北美擁有高水準的可支配收入，這使得消費者能夠投資於優質睡衣選擇。此外，該地區擁有發達的電子商務基礎設施，使消費者可以輕鬆獲得各種睡衣產品。此外，北美消費者普遍了解品質睡眠的重要性，並願意投資於可以提高睡眠品質的產品，例如睡衣。除此之外，由於知名時尚品牌的存在，該地區對時尚和生活方式趨勢有著強烈的傾向，這反過來又促進了時尚睡衣的銷售。此外，北美擁有多家領先的睡衣製造商，為消費者提供多種選擇。除此之外，該地區還擁有發達的零售業，包括專注於睡衣和內衣的專賣店，這使得消費者可以輕鬆購買這些產品。

競爭格局：

頂尖公司正在開發具有先進功能的睡衣，例如吸濕排汗、熱調節和抗菌特性。此外，他們還與知名設計師、名人和有影響力的人合作，以吸引註意力並向市場帶來獨特的產品。除此之外，領先企業正專注於推出由永續材料（包括有機棉或再生聚酯）製成的環保系列，以擴大其消費群並推動銷售。此外，他們還利用電子商務網站和社群媒體管道進行有針對性的廣告、客戶參與和資料收集，以進行個人化行銷。除此之外，各大品牌都專注於國際市場，調整其產品以適應不同的文化規範和消費者需求。同時，主要參與者正在擴大其在高成長地區的零售足跡，並透過電子商務進入新市場。

市場研究報告對競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。市場上的一些主要參與者包括：

AEO管理公司

Calvin Klein Inc.（PVH 公司）

漢斯布蘭德公司

漢基潘基有限公司

哈羅德有限公司

賽馬國際公司

馬莎集團

Nasty Gal Inc.（Boohoo Group plc）

薩克斯第五大道（哈德遜灣公司）

塞爾福里奇百貨公司

安德瑪公司

維多利亞的秘密（L 品牌）

（請注意，這只是主要參與者的部分列表，報告中提供了完整列表）

最近的發展：

2022 年 8 月，領先的內衣和睡衣品牌 Hanky Panky 在令人嚮往的紐約西村開設了第一家店面。

2022 年 9 月，Jockey 在印度德里開設了一家新旗艦店，該店將容納該品牌的整個產品組合，包括睡衣、內衣、胸罩、運動休閒服等。

2023 年 2 月，領先的貼身服裝、內衣、睡衣和襪子公司 Hanesbrand 推出了「Make Yourself Comfortable」活動，跨品類展示現代印花、大膽色彩和年輕輪廓。

本報告回答的關鍵問題

  • 全球睡衣市場有多大
  • 2023-2028年全球睡衣市場的預期成長率是多少
  • 推動全球睡衣市場的關鍵因素是什麼
  • COVID-19 對全球睡衣市場有何影響
  • 根據產品類型，全球睡衣市場的細分如何
  • 全球睡衣市場按材質分類是怎麼樣的
  • 從配銷通路來看，全球睡衣市場的細分如何
  • 基於最終用戶的全球睡衣市場區隔是怎樣的
  • 全球睡衣市場的重點區域有哪些
  • 10. 全球睡衣市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 全球睡衣市場有多大？
  • 2023-2028年全球睡衣市場的預期成長率是多少？
  • 推動全球睡衣市場的關鍵因素是什麼？
  • COVID-19 對全球睡衣市場有何影響？
  • 根據產品類型，全球睡衣市場的詳細情形如何？
  • 全球睡衣市場依材質分類是怎麼樣的？
  • 根據配銷通路，全球睡衣市場的詳細情形如何？
  • 根據最終用戶，全球睡衣市場的詳細情形如何？
  • 全球睡衣市場的主要地區有哪些？
  • 全球睡衣市場的主要參與者/公司有哪些？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球睡衣市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：依產品類型分類的市場區隔

  • 上衣
    • 市場走向
    • 市場預測
  • 下裝
    • 市場走向
    • 市場預測
  • 睡裙和禮服
    • 市場走向
    • 市場預測
  • 睡衣套裝
    • 市場走向
    • 市場預測

第 7 章：按材料分類的市場

  • 棉布
    • 市場走向
    • 市場預測
  • 羊毛
    • 市場走向
    • 市場預測
  • 絲綢
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 8 章：按配銷通路分類的市場區隔

  • 超級市場和大賣場
    • 市場走向
    • 市場預測
  • 網路商店
    • 市場走向
    • 市場預測
  • 折扣店
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 9 章：最終用戶的市場區隔

  • 男士
    • 市場走向
    • 市場預測
  • 女性
    • 市場走向
    • 市場預測
  • 孩子們
    • 市場走向
    • 市場預測

第 10 章：按地區分類的市場細分

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格分析

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • AEO Management Co.
    • Calvin Klein Inc. (PVH Corp.)
    • Hanesbrands Inc.
    • Hanky Panky Ltd.
    • Harrods Limited
    • Jockey International Inc.
    • Marks and Spencer Group plc
    • Nasty Gal Inc. (Boohoo Group plc)
    • Saks Fifth Avenue (Hudson's Bay Company)
    • Selfridges & Co.
    • Under Armour Inc.
    • Victoria's Secret (L Brands)
Product Code: SR112023A4724

Abstract

The global sleepwear market size reached US$ 12.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 18.6 Billion by 2028, exhibiting a growth rate (CAGR) of 7.43% during 2022-2028. The expansion of e-commerce platforms, emerging fashion trends across the globe, increasing focus on health and wellness, rising disposable income levels, introduction of seasonal and festival sales, and ongoing technological innovations are some of the major factors propelling the market.

Sleepwear refers to clothing specifically designed to be worn during sleep. It includes pajamas, nightgowns, robes, shorts, tank tops, and loungewear, among others. It is fabricated using different materials, such as cotton, polyester, silk, and flannel. Sleepwear is widely used in homes, hospitals, dormitories, sleepover parties, camping, hotels, air travel, long-distance train travel, and spa retreats. It is a durable, comfortable, and cost-effective product that provides freedom of movement, thermoregulation, and moisture-wicking properties. In addition, sleepwear aids in improving sleep quality, reducing skin irritation, and uplifting mood.

The rising disposable income levels, enabling consumers to opt for higher-quality and specialized sleepwear options, are driving the market growth. Furthermore, the introduction of seasonal and festival sales, such as Black Friday and holiday seasons, creating peak purchasing periods that significantly boost revenue, is acting as another growth-inducing factor. Besides this, the ongoing technological innovations that are continually refining sleepwear quality, offering features like thermal comfort and fire resistance, are contributing to the market growth. Additionally, the increasing collaborations with celebrities and other popular brands, adding a unique selling point that entices new consumers, is positively influencing the market growth. Apart from this, the development of specialized variants that address various life stages, like maternity, aging, or plus-sized options, is catalyzing the market growth. Moreover, the rising demand for eco-friendly sleepwear, which is made from sustainable or recycled materials, is supporting the market growth.

Sleepwear Market Trends/Drivers:

The growing expansion of e-commerce platforms

The surge in e-commerce platforms is a significant driver for sleepwear market growth. As compared to brick-and-mortar stores, online platforms offer a substantially wider variety of sleepwear options to consumers at their fingertips. Furthermore, the e-commerce model has lowered barriers to entry for new brands, owing to its convenience, round-the-clock availability, and home delivery. Moreover, consumers can easily compare prices, read reviews, and view a wide array of options before making a purchase, thus increasing their buying confidence and willingness to try new products. Additionally, online platforms allow for targeted advertising based on consumer behavior and preferences, resulting in highly effective marketing campaigns. Along with this, they often employ sophisticated algorithms to suggest products tailored to individual consumer needs, thus driving additional sales.

The emerging fashion trends across the globe

The evolving perception of sleepwear as a fashion statement is significantly contributing to the market growth. Social media platforms are becoming instrumental in showcasing sleepwear as a lifestyle choice, going beyond mere functionality. Furthermore, influencers and fashion icons are sporting trendy, seasonal, or themed sleepwear, resulting in a cascading impact on consumer buying behavior. Apart from this, brands are increasingly releasing limited-edition collections, often in collaboration with designers and celebrities, to cater to the growing demand for fashionable sleepwear. Additionally, the introduction of high-fashion sleepwear, which often incorporates elaborate patterns, intricate detailing, and luxurious materials such as silk and satin, is supporting the market growth.

The increasing focus on health and wellness

The increasing societal focus on health and wellness is positively impacting the sleepwear market growth. Individuals are becoming well aware of the importance of quality sleep in overall well-being, thus facilitating the demand for sleepwear designed to promote restful sleep. Furthermore, advances in textile technology, which have enabled the production of fabrics with moisture-wicking properties, thermal regulation, and antimicrobial features, contributing to a better sleep experience, are bolstering the market growth. Additionally, the emerging wellness trend, which has also led to greater consumer education and awareness about the materials used in sleepwear, is catalyzing the market growth. Moreover, the widespread prevalence of specific health conditions, such as sleep apnea, sensitive skin, or maternity requirements, is driving the demand for specialized sleepwear designed to accommodate medical needs.

Sleepwear Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product type, material, distribution channel and end user.

Breakup by Product Type:

Top Wear

Bottom Wear

Night Dresses and Gowns

Sleepwear Set

Top wear dominates the market

The report has provided a detailed breakup and analysis of the market based on product type. This includes top wear, bottom wear, night dresses and gowns, and sleepwear set. According to the report, top wear represented the largest segment.

Top wear is dominating the market as they can be matched with different types of bottoms, providing consumers with more flexibility in their choices. Furthermore, it can be worn as casual at-home wear or even for quick errands, providing added value for the consumer. Additionally, top wear is made from cotton, modal, and jersey, which offers breathability and a soft texture that are particularly conducive to sleep. Besides this, its design is generally loose-fitting, thereby providing comfort and ease of movement, which are essential for quality sleep. Moreover, the availability of numerous styles, from simple and functional to designer collaborations and seasonal collections, which makes top wear the focal point of sleepwear fashion, is supporting the market growth.

Breakup by Material:

Cotton

Wool

Silk

Others

Cotton holds the largest share in the market

A detailed breakup and analysis of the market based on material has also been provided in the report. This includes cotton, wool, silk, and others. According to the report, cotton represented the largest segment.

Cotton is dominating the market as it is known for its comfort, offering a soft fabric that feels gentle against the skin. It is particularly advantageous for sleepwear designed to maximize comfort during rest. Furthermore, its natural moisture-wicking properties help draw sweat away from the skin, thereby aiding in thermoregulation and keeping the wearer cool, making it suitable for warm climates and summer months. Besides this, cotton is hypoallergenic, reducing the likelihood of allergic reactions or skin irritations, a crucial factor for consumers with sensitive skin or those shopping for children. Moreover, it is highly durable and can withstand multiple washes without losing its shape or comfort, offering long-term value for consumers and reducing the frequency of replacement.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Online Stores

Discount Stores

Others

Supermarkets and hypermarkets hold the largest share in the market

A detailed breakup and analysis of the market based on distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, online stores, discount stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets provide high visibility and easy accessibility to sleepwear brands, thus contributing to impulse buying. Additionally, they allow consumers to compare products easily, owing to the availability of an array of styles, sizes, and price points. Furthermore, supermarkets and hypermarkets offer lucrative discounts, promotions, and loyalty programs, creating an appealing value proposition for consumers, which makes sleepwear more accessible and boosts sales volume. Apart from this, supermarkets and hypermarkets provide the ability to try on products before purchasing, which gives them an edge over online retailers, particularly for consumers who prioritize fit and comfort. Moreover, the trust and reliability associated with established supermarket and hypermarket chains can significantly influence consumer choice, especially for those hesitant to buy from online or lesser-known stores.

Breakup by End User:

Men

Women

Kids

Women holds the largest share in the market

A detailed breakup and analysis of the market based on end-user has also been provided in the report. This includes men, women, and kids. According to the report, women accounted for the largest market share.

Women are dominating the market due to the presence of a broader fashion industry that caters to women's apparel needs, thus creating a more extensive and varied range of options in women's sleepwear as compared to men's. Furthermore, women are generally more invested in home and lifestyle products, including sleepwear, often seeking pieces that offer both comfort and aesthetic appeal. Besides this, aggressive marketing and advertising strategies in the apparel sector, which often target female consumers, are accelerating the market growth. Moreover, the growing focus on women's health and wellness, which has spurred an interest in sleepwear designed for specific life phases like pregnancy and menopause, is positively impacting the market growth. Along with this, the introduction of seasonal and festival collections, enticing women to update their wardrobes periodically, is favoring the market growth.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest sleepwear market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America boasts a high level of disposable income, which allows consumers to invest in premium sleepwear options. Furthermore, the region has a well-developed e-commerce infrastructure, providing consumers easy access to a wide range of sleepwear products. Additionally, North American consumers are generally well-informed about the importance of quality sleep and are willing to invest in products, such as sleepwear, that can enhance sleep quality. Besides this, the region has a strong inclination toward fashion and lifestyle trends, owing to the presence of renowned fashion brands, which, in turn, are contributing to the sale of stylish sleepwear. Moreover, North America hosts several leading sleepwear manufacturers, offering a wide variety of choices to consumers. Along with this, the region also has a well-developed retail sector, including specialized stores focusing on sleepwear and lingerie, which makes these products easily accessible to consumers.

Competitive Landscape:

Top companies are developing sleepwear with advanced features, such as moisture-wicking, thermal regulation, and antimicrobial properties. Furthermore, they are collaborating with high-profile designers, celebrities, and influencers to attract attention and bring unique offerings to the market. Besides this, leading players are focusing on the launch of eco-friendly lines made from sustainable materials, including organic cotton or recycled polyester, to expand their consumer base and drive sales. Additionally, they are leveraging e-commerce websites and social media channels for targeted advertising, customer engagement, and data collection for personalized marketing. Apart from this, major brands are focusing on international markets by adapting their products to fit different cultural norms and consumer demands. Along with this, key players are expanding their retail footprints in high-growth regions and entering new markets through e-commerce.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

AEO Management Co.

Calvin Klein Inc. (PVH Corp.)

Hanesbrands Inc.

Hanky Panky Ltd.

Harrods Limited

Jockey International Inc.

Marks and Spencer Group plc

Nasty Gal Inc. (Boohoo Group plc)

Saks Fifth Avenue (Hudson's Bay Company)

Selfridges & Co.

Under Armour Inc.

Victoria's Secret (L Brands)

(Please note that this is only a partial list of the key players, as the complete list is provided in the report)

Recent Developments:

In August 2022, Hanky Panky, a leading intimates and sleepwear brand, opened its first-ever storefront location in the coveted West Village, New York.

In September 2022, Jockey opened a new flagship store in Delhi, India, that will house the entire portfolio of the brand, including sleepwear, innerwear, bras, athleisure, etc.

In February 2023, Hanesbrand, a leading company of intimate apparel, underwear, sleepwear, and socks, launched a "Make Yourself Comfortable" campaign, showcasing modern prints, bold colors, and youthful silhouettes across categories.

Key Questions Answered in This Report

  • 1. How big is the global sleepwear market?
  • 2. What is the expected growth rate of the global sleepwear market during 2023-2028?
  • 3. What are the key factors driving the global sleepwear market?
  • 4. What has been the impact of COVID-19 on the global sleepwear market?
  • 5. What is the breakup of the global sleepwear market based on the product type?
  • 6. What is the breakup of the global sleepwear market based on the material?
  • 7. What is the breakup of the global sleepwear market based on the distribution channel?
  • 8. What is the breakup of the global sleepwear market based on the end user?
  • 9. What are the key regions in the global sleepwear market?
  • 10. Who are the key players/companies in the global sleepwear market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Sleepwear Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Top Wear
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Bottom Wear
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Night Dresses and Gowns
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Sleepwear Set
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Material

  • 7.1 Cotton
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Wool
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Silk
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Online Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Discount Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by End User

  • 9.1 Men
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Women
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Kids
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 AEO Management Co.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Calvin Klein Inc. (PVH Corp.)
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Hanesbrands Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Hanky Panky Ltd.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Harrods Limited
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Jockey International Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Marks and Spencer Group plc
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Nasty Gal Inc. (Boohoo Group plc)
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Saks Fifth Avenue (Hudson's Bay Company)
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Selfridges & Co.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Under Armour Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 Victoria's Secret (L Brands)
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: Sleepwear Market: Major Drivers and Challenges
  • Figure 2: Global: Sleepwear Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Sleepwear Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Sleepwear Market: Breakup by Product Type (in %), 2022
  • Figure 5: Global: Sleepwear Market: Breakup by Material (in %), 2022
  • Figure 6: Global: Sleepwear Market: Breakup by Distribution Channel (in %), 2022
  • Figure 7: Global: Sleepwear Market: Breakup by End User (in %), 2022
  • Figure 8: Global: Sleepwear Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Sleepwear (Top Wear) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Sleepwear (Top Wear) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Sleepwear (Bottom Wear) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Sleepwear (Bottom Wear) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Sleepwear (Night Dresses and Gowns) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Sleepwear (Night Dresses and Gowns) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Sleepwear (Sleepwear Set) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Sleepwear (Sleepwear Set) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Sleepwear (Cotton) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Sleepwear (Cotton) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Sleepwear (Wool) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Sleepwear (Wool) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Sleepwear (Silk) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Sleepwear (Silk) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Sleepwear (Other Materials) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Sleepwear (Other Materials) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Sleepwear (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Sleepwear (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Sleepwear (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Sleepwear (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Sleepwear (Discount Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Sleepwear (Discount Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Sleepwear (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Sleepwear (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Sleepwear (Men) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Sleepwear (Men) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Sleepwear (Women) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Sleepwear (Women) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Sleepwear (Kids) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Sleepwear (Kids) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: North America: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: North America: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: United States: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: United States: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Canada: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Canada: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Asia-Pacific: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Asia-Pacific: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: China: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: China: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Japan: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Japan: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: India: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: India: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: South Korea: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: South Korea: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Australia: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Australia: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Indonesia: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Indonesia: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Others: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Others: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Europe: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Europe: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Germany: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Germany: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: France: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: France: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: United Kingdom: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: United Kingdom: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Italy: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Italy: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Spain: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Spain: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Russia: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Russia: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Others: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Others: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Latin America: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Latin America: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Brazil: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Brazil: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Mexico: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Mexico: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Others: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Others: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Middle East and Africa: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Middle East and Africa: Sleepwear Market: Breakup by Country (in %), 2022
  • Figure 87: Middle East and Africa: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Global: Sleepwear Industry: SWOT Analysis
  • Figure 89: Global: Sleepwear Industry: Value Chain Analysis
  • Figure 90: Global: Sleepwear Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Sleepwear Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Sleepwear Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
  • Table 3: Global: Sleepwear Market Forecast: Breakup by Material (in Million US$), 2023-2028
  • Table 4: Global: Sleepwear Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 5: Global: Sleepwear Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 6: Global: Sleepwear Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Sleepwear Market: Competitive Structure
  • Table 8: Global: Sleepwear Market: Key Players