市場調查報告書
商品編碼
1097037
電子商務鞋類市場規模、份額、趨勢分析:按類型(皮鞋、運動鞋、運動休閒鞋)、地區、分部預測,2022-2028E-commerce Footwear Market Size, Share & Trends Analysis Report By Type (Leather Footwear, Athletic Footwear, Athleisure Footwear), By Region, And Segment Forecasts, 2022 - 2028 |
據正觀研究最新報告顯示,到2028年,全球電子商務鞋類市場規模將達到1567.3億美元,預測期內復合年增長率為6.8%,有望創紀錄。
該行業的增長是由於發達國家電子商務門戶網站對鞋類需求的快速增長。人們逐漸認識到在體育活動中使用正確類型的鞋子來避免背部疼痛、臀部疼痛、膝蓋疼痛、腿部損傷和肌肉損傷的重要性。因此,預計在預測期內對運動鞋的需求將激增。
此外,由於久坐不動的生活方式和相關問題導致的健康問題日益嚴重,正對運動鞋的需求產生積極影響。這些問題影響了人們參與室內外體育活動。此外,鞋業多年來一直在不斷觀察和發展客戶活動和模式。對此,經常外出的年輕人的生活方式正在促使廠商擴大生產規模。同樣,世界各地越來越多的年輕人和這一消費群體的強大購買力預計將有利於未來幾年的市場增長。
改善消費者的生活方式有望在不久的將來帶來重大的市場機會。隨著這些生活方式的改變,奢侈品和高端(高檔)品牌在消費者中出現了巨大的需求。這可能會促進鞋類市場的增長。此外,消費者可支配收入的增加和新興品牌知名度的提高可能會在預測期內推動市場增長。對時尚、舒適和花哨產品的需求推動了對非運動鞋的需求。這在所有年齡段都可以看到,尤其是千禧一代和 Z 世代。
全球市場受到持續的 COVID-19 大流行的影響。這是由於監管機構對一般旅行和體育活動施加了限制。此外,供應鏈中斷、技術工人短缺、強制遠程辦公以及在線教育系統的出現等外部因素也大大減少了鞋類需求。然而,預計千禧一代提高健康意識和製造商的技術進步將引發大流行後的市場增長。
越來越多的消費者通過亞馬遜和阿裡巴巴等電子商務平台購買產品,製造商推出改進的產品系列是推動行業增長的主要市場趨勢。一些玩家正在加強他們的在線業務以擴大他們的消費群。因此,他們通過企業網站和電子商務網站等在線渠道保證產品的可用性。
預計運動休閒鞋類細分市場在預測期內電子商務鞋類市場將呈現良好增長。這種增長是由於北美和歐洲等發達地區對這些產品的需求增加。提高客戶對與鞋子相關的健康益處的認識是預測期內該細分市場增長的關鍵驅動力。
預計未來幾年北美市場將呈現良好的增長勢頭。對皮鞋的需求增加正在推動市場的增長。由於該地區工人階級人口眾多,皮革產品的採用率很高,推動了市場的增長。此外,該地區人民日益增長的消費者信心預計將在未來幾年推動鞋類市場的增長。
市場上的主要參與者正專注於開發創新技術,使運動鞋更舒適、更穩定。所有這些因素都有望在未來幾年推動市場的增長。主要參與者之間在全球開展業務的戰略夥伴關係和協議是市場增長趨勢之一。例如,2020 年,阿迪達斯與 Allbirds 合作開發低碳衝擊運動鞋。這種夥伴關係的建立是為了減少他們世界中的碳原子數量。預計各大公司的這些努力將在不久的將來有利於鞋類市場的增長。
The global e-commerce footwear market size is expected to reach USD 156.73 billion by 2028, registering a CAGR of 6.8% during the forecast period, according to a new report by Grand View Research, Inc. The industry growth can be accredited to the rapidly rising demand for footwear on e-commerce portals in developed countries. People are gradually comprehending the importance of using the proper type of shoes for sports activities in order to avoid back pain, hip pain, knee pain, leg injuries, and muscle injuries. As a result, the demand for athletic footwear is anticipated to register a sharp rise during the forecast period.
In addition, rising health concerns due to sedentary lifestyles and the resulting problems are favoring the demand for sports footwear. These issues influence people to participate in both indoor and outdoor physical activities. Furthermore, the footwear industry is continuously observing and evolving customer activities and patterns over the years. In this regard, the on-the-go lifestyle amongst youngsters is compelling manufacturers to intensify their scale of production. Likewise, an increasing number of youths worldwide, along with the significant purchasing power of this consumer group, are expected to favor market growth in the coming years.
The improving lifestyle of consumers is expected to provide a huge market opportunity in the near future. Due to this changing lifestyle, luxury and high-end (premium) brands have witnessed a huge demand among consumers. This is expected to boost the growth of the footwear market. Furthermore, increasing consumer disposable income and rising awareness of emerging brands are expected to boost the market growth during the projection period. The need for fashion, comfort, and fancy products drive the demand for non-athletic footwear. This is observed across all age groups, but especially among millennials and Gen Z.
The global market has been affected due to the ongoing COVID-19 pandemic. This can be attributed to restrictions imposed by regulatory authorities on public travels and physical activities. Additionally, external factors such as disrupted supply chains, lack of skilled labor, mandatory work-from-home policies, and the advent of online education systems have significantly reduced the demand for footwear. However, rising health awareness among the millennial population and technological advancements undertaken by manufacturers are expected to trigger market growth in the post-pandemic period.
The growth of consumers purchasing products through e-commerce platforms such as Amazon, Alibaba, etc., and the introduction of improved product collections by manufacturers are the key market trends leading the industry growth. Some players are strengthening their online presence to expand their consumer base. Therefore, they ensure the availability of their products through online channels such as company websites and e-commerce sites.
The athleisure footwear type segment is projected to show good growth in the market for e-commerce footwear during the forecast period. This growth is accredited to the incremental demand for these products in developed regions such as North America and Europe. Rising awareness among customers regarding health benefits associated with footwear is a key factor stimulating the growth of this segment during the forecast period.
North America is anticipated to show lucrative growth in this market in the coming years. The increasing demand for leather footwear is driving the growth of this market. The high adoption of leather products in this region, owing to the presence of a large working-class population, is flourishing the growth of this market. Furthermore, the increasing spending power of the people in the region is expected to drive the growth of the footwear market in the coming years.
Key players in the market are concentrating on developing innovative technologies to make sports shoes more comfortable and increase their stability. All these factors are expected to drive the growth of this market in the coming years. Strategic partnerships and agreements between key players to expand their businesses globally are one of the growing trends in the market. For instance, in 2020, Adidas and Allbirds partnered to develop low-carbon impact sneakers. This partnership was created to reduce their global carbon count. Such initiatives by major players are expected to benefit the footwear market growth in the near future.