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市場調查報告書
商品編碼
1656213

全球線上廣告支出市場

Online Ad Spending
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 285 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年全球線上廣告支出將達到 7,673 億美元

2024 年全球線上廣告支出市場規模估計為 4,514 億美元，預計 2030 年將達到 7,673 億美元，2024 年至 2030 年的複合年成長率為 9.2%。行動裝置是該報告分析的細分市場之一，預計到分析期結束時複合年成長率為 9.8%，達到 4,961 億美元。在分析期內，桌面市場預計將以 8.8% 的複合年成長率成長。

美國市場規模估計為 1,220 億美元，中國市場預估年複合成長率為 12.9%

預計 2024 年美國線上廣告支出市場規模將達 1,220 億美元。中國是世界第二大經濟體，預計到 2030 年市場規模將達到 1,619 億美元，2024-2030 年分析期間的複合年成長率為 12.9%。其他值得注意的區域市場包括日本和加拿大，預計在分析期間的複合年成長率分別為 6.7% 和 7.8%。在歐洲，預計德國的複合年成長率約為 7.2%。

網路廣告支出—關鍵趨勢與促進因素

網路廣告支出體現了廣告方式的數位轉型，並已成為各行業行銷策略的關鍵組成部分。這種形式的廣告利用網路的廣泛影響力和定位能力向特定受眾推銷產品和服務。展示廣告、搜尋引擎行銷、社交媒體廣告和影片廣告等多種形式使企業能夠在多個平台和裝置上吸引用戶。從傳統廣告到線上廣告的轉變是由可衡量且高效的行銷解決方案的需求所驅動。這使企業能夠即時最佳化宣傳活動，提高投資收益並更精確地實現行銷目標。

科技的進步大大提高了網路廣告支出的有效性和吸引力。先進演算法和機器學習模型的發展提高了數位廣告的針對性和個人化。程序化廣告可以自動化廣告資源的購買和銷售，在正確的時間向正確的受眾投放廣告，以最大限度地提高參與度和轉換率。此外，人工智慧（AI）的整合正在實現預測分析，幫助行銷人員預測消費者行為並相應地調整策略。社群媒體平台和搜尋引擎也在改進其廣告工具，以根據用戶資料、人口統計、興趣和行為提供更細緻的定位選擇。這些技術創新使線上廣告更加動態、響應更快，滿足了廣告商和消費者不斷變化的需求。

網路廣告支出市場的成長受到多種因素的推動，包括網路普及率的提高、智慧型手機的廣泛使用以及資料主導行銷策略日益重要。隨著越來越多的消費者能夠訪問網際網路並在數位平台上花費更多時間，公司將更大比例的廣告預算分配給線上管道。智慧型手機的興起加速了這一趨勢，因為行動廣告為基於位置的定位和即時參與提供了獨特的機會。此外，對資料分析和個人化行銷的日益重視，促使企業投資於提供可操作見解並提高宣傳活動成效的數位廣告技術。此外，資料隱私法等監管條件也在塑造市場格局，迫使負責人採用更透明和合規的廣告做法。總的來說，這些因素推動了網路廣告支出市場的強勁成長，凸顯了其在現代行銷策略中的核心作用。

部分

平台（行動裝置、桌面、其他平台）；廣告格式（搜尋引擎廣告、電子郵件廣告、展示廣告、社群媒體廣告、其他廣告格式）

調查企業範例（共42家企業）

  • Amazon.com Inc.
  • Dentsu Group Inc.
  • Digital Turbine Inc.
  • Google, Inc.
  • GroupM
  • IAC Inc.
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Nanjing Marketing Group（Baidu Advertising Service）
  • Sohu.com Ltd.
  • SXM Media
  • The Interpublic Group of Companies Inc.
  • Verizon Communications Inc.
  • X Corp.
  • Yahoo Advertising

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 西班牙
  • 俄羅斯
  • 其他歐洲國家
  • 亞太地區
  • 澳洲
  • 印度
  • 韓國
  • 其他亞太地區
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲國家
  • 中東
  • 伊朗
  • 以色列
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他中東地區
  • 非洲

第4章 競賽

簡介目錄
Product Code: MCP24795

Global Online Ad Spending Market to Reach US$767.3 Billion by 2030

The global market for Online Ad Spending estimated at US$451.4 Billion in the year 2024, is expected to reach US$767.3 Billion by 2030, growing at a CAGR of 9.2% over the analysis period 2024-2030. Mobile Devices, one of the segments analyzed in the report, is expected to record a 9.8% CAGR and reach US$496.1 Billion by the end of the analysis period. Growth in the Desktops segment is estimated at 8.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$122.0 Billion While China is Forecast to Grow at 12.9% CAGR

The Online Ad Spending market in the U.S. is estimated at US$122.0 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$161.9 Billion by the year 2030 trailing a CAGR of 12.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 6.7% and 7.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.2% CAGR.

Online Ad Spending – Key Trends and Drivers

Online ad spending has become a critical component of marketing strategies across industries, reflecting the digital transformation of advertising practices. This form of advertising leverages the vast reach and targeting capabilities of the internet to promote products and services to specific audiences. Various formats, including display ads, search engine marketing, social media ads, and video ads, enable businesses to engage users across multiple platforms and devices. The shift from traditional to online advertising is driven by the need for measurable and efficient marketing solutions, as digital ads offer detailed analytics and tracking capabilities. This allows businesses to optimize their campaigns in real-time, enhancing return on investment and achieving marketing objectives with greater precision.

Technological advancements have significantly enhanced the effectiveness and appeal of online ad spending. The development of sophisticated algorithms and machine learning models has improved the targeting and personalization of digital ads. Programmatic advertising, which automates the buying and selling of ad space, ensures that ads are delivered to the right audience at the right time, maximizing engagement and conversion rates. Additionally, the integration of artificial intelligence (AI) has enabled predictive analytics, helping marketers anticipate consumer behavior and adjust their strategies accordingly. Social media platforms and search engines have also evolved their advertising tools, offering more granular targeting options based on user data, demographics, interests, and behaviors. These innovations have made online advertising more dynamic and responsive, catering to the evolving needs of both advertisers and consumers.

The growth in the online ad spending market is driven by several factors, including increasing internet penetration, the proliferation of smartphones, and the rising importance of data-driven marketing strategies. As more consumers access the internet and spend significant time on digital platforms, businesses are allocating larger portions of their advertising budgets to online channels. The widespread adoption of smartphones has further accelerated this trend, as mobile ads offer unique opportunities for location-based targeting and real-time engagement. Furthermore, the emphasis on data analytics and personalized marketing has pushed companies to invest in digital advertising technologies that provide actionable insights and enhance campaign effectiveness. Regulatory developments, such as data privacy laws, are also shaping the landscape, prompting marketers to adopt more transparent and compliant ad practices. These factors collectively contribute to the robust growth of the online ad spending market, underscoring its central role in modern marketing strategies.

SCOPE OF STUDY:

The report analyzes the Online Ad Spending market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Platform (Mobile Devices, Desktops, Other Platforms); Advertising Format (Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising, Other Advertising Formats)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

  • Amazon.com Inc.
  • Dentsu Group Inc.
  • Digital Turbine Inc.
  • Google, Inc.
  • GroupM
  • IAC Inc.
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Nanjing Marketing Group (Baidu Advertising Service)
  • Sohu.com Ltd.
  • SXM Media
  • The Interpublic Group of Companies Inc.
  • Verizon Communications Inc.
  • X Corp.
  • Yahoo Advertising

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Online Ad Spending - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Shift to Digital Marketing Throws the Spotlight on Online Ad Spending
    • Technological Advancements in Ad Targeting Propel Market Growth
    • Rising Adoption of Social Media Advertising Drives Demand for Online Ad Spending
    • Integration with Data Analytics Expands Addressable Market Opportunity
    • Growing Focus on ROI and Performance Measurement Generates Demand for Advanced Ad Solutions
    • Regulatory Compliance and Data Privacy Standards Drive Adoption
    • Increasing Use of Programmatic Advertising Spurs Market Growth
    • Innovations in Video Advertising Propel Market Expansion
    • Rising Demand for Mobile Advertising: How Online Ad Spending is Affected
    • The Role of Influencer Marketing in Driving Online Ad Spending
    • Strategic Collaborations and Partnerships Expand Advertising Offerings
    • Growing Utilization in E-commerce
    • The Impact of COVID-19 on Digital Advertising Budgets
    • Increasing Use of Online Ads in Local and Small Businesses Expands Market Opportunities
    • Advances in AI and Machine Learning Drive Adoption of Ad Solutions
    • Growing Popularity of Native Advertising Spurs Market Growth
    • Focus on Enhancing Customer Engagement and Conversion Drives Demand
    • Increasing Consumer Preference for Interactive and Engaging Ads Generates Demand
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Online Ad Spending Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Online Ad Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Mobile Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Mobile Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Mobile Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Desktops by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Other Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Other Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: World 15-Year Perspective for Other Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Search Engine Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Search Engine Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: World 15-Year Perspective for Search Engine Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Email Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 18: World Historic Review for Email Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: World 15-Year Perspective for Email Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Display Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Display Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: World 15-Year Perspective for Display Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 23: World Recent Past, Current & Future Analysis for Social Media Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: World Historic Review for Social Media Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: World 15-Year Perspective for Social Media Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Other Advertising Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 27: World Historic Review for Other Advertising Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: World 15-Year Perspective for Other Advertising Formats by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 29: USA Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: USA Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: USA 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 32: USA Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: USA Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: USA 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 35: Canada Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Canada Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Canada 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 38: Canada Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Canada Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: Canada 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • JAPAN
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 41: Japan Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Japan Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Japan 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 44: Japan Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Japan Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: Japan 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • CHINA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 47: China Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: China Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: China 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 50: China Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: China Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: China 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • EUROPE
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 53: Europe Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 54: Europe Historic Review for Online Ad Spending by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 55: Europe 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Europe Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 58: Europe 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 59: Europe Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Europe Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 61: Europe 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • FRANCE
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 62: France Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: France Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 64: France 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 65: France Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: France Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 67: France 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • GERMANY
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Germany Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 70: Germany 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 71: Germany Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Germany Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 73: Germany 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Italy Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 76: Italy 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 77: Italy Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Italy Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 79: Italy 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 80: UK Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: UK Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 82: UK 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 83: UK Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: UK Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 85: UK 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • SPAIN
    • TABLE 86: Spain Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Spain Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 88: Spain 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 89: Spain Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Spain Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 91: Spain 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • RUSSIA
    • TABLE 92: Russia Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Russia Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 94: Russia 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 95: Russia Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Russia Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 97: Russia 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 98: Rest of Europe Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Rest of Europe Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 100: Rest of Europe 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 101: Rest of Europe Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Rest of Europe Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 103: Rest of Europe 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 104: Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 105: Asia-Pacific Historic Review for Online Ad Spending by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 106: Asia-Pacific 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
    • TABLE 107: Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Asia-Pacific Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 109: Asia-Pacific 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 110: Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Asia-Pacific Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 112: Asia-Pacific 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • AUSTRALIA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 113: Australia Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: Australia Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 115: Australia 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 116: Australia Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 117: Australia Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 118: Australia 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • INDIA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 119: India Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 120: India Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 121: India 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 122: India Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 123: India Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 124: India 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • SOUTH KOREA
    • TABLE 125: South Korea Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 126: South Korea Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 127: South Korea 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 128: South Korea Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 129: South Korea Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 130: South Korea 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 131: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 132: Rest of Asia-Pacific Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 133: Rest of Asia-Pacific 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 134: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 135: Rest of Asia-Pacific Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 136: Rest of Asia-Pacific 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • LATIN AMERICA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 137: Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 138: Latin America Historic Review for Online Ad Spending by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 139: Latin America 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
    • TABLE 140: Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 141: Latin America Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 142: Latin America 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 143: Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 144: Latin America Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 145: Latin America 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 146: Argentina Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 147: Argentina Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 148: Argentina 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 149: Argentina Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 150: Argentina Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 151: Argentina 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • BRAZIL
    • TABLE 152: Brazil Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 153: Brazil Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 154: Brazil 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 155: Brazil Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 156: Brazil Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 157: Brazil 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • MEXICO
    • TABLE 158: Mexico Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 159: Mexico Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 160: Mexico 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 161: Mexico Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 162: Mexico Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 163: Mexico 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 164: Rest of Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 165: Rest of Latin America Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 166: Rest of Latin America 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 167: Rest of Latin America Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 168: Rest of Latin America Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 169: Rest of Latin America 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • MIDDLE EAST
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 170: Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 171: Middle East Historic Review for Online Ad Spending by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 172: Middle East 15-Year Perspective for Online Ad Spending by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
    • TABLE 173: Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 174: Middle East Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 175: Middle East 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 176: Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 177: Middle East Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 178: Middle East 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • IRAN
    • TABLE 179: Iran Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 180: Iran Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 181: Iran 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 182: Iran Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 183: Iran Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 184: Iran 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • ISRAEL
    • TABLE 185: Israel Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 186: Israel Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 187: Israel 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 188: Israel Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 189: Israel Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 190: Israel 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 191: Saudi Arabia Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 192: Saudi Arabia Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 193: Saudi Arabia 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 194: Saudi Arabia Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 195: Saudi Arabia Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 196: Saudi Arabia 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 197: UAE Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 198: UAE Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 199: UAE 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 200: UAE Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 201: UAE Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 202: UAE 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 203: Rest of Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 204: Rest of Middle East Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 205: Rest of Middle East 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 206: Rest of Middle East Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 207: Rest of Middle East Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 208: Rest of Middle East 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030
  • AFRICA
    • Online Ad Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 209: Africa Recent Past, Current & Future Analysis for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 210: Africa Historic Review for Online Ad Spending by Platform - Mobile Devices, Desktops and Other Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 211: Africa 15-Year Perspective for Online Ad Spending by Platform - Percentage Breakdown of Value Sales for Mobile Devices, Desktops and Other Platforms for the Years 2015, 2025 & 2030
    • TABLE 212: Africa Recent Past, Current & Future Analysis for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 213: Africa Historic Review for Online Ad Spending by Advertising Format - Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 214: Africa 15-Year Perspective for Online Ad Spending by Advertising Format - Percentage Breakdown of Value Sales for Search Engine Advertising, Email Advertising, Display Advertising, Social Media Advertising and Other Advertising Formats for the Years 2015, 2025 & 2030

IV. COMPETITION