全球客戶關係管理 (CRM) 市場：增長機會 (2022)

Global Customer Relationship Management Growth Opportunities, 2022

出版日期: 2022年12月23日 | 出版商:

Frost & Sullivan | 英文 47 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

本報告考察了全球客戶關係管理 (CRM) 市場，提供了市場概況/背景、主要增長驅動因素/制約因素、關鍵植入物和設備的技術分析、行業分析以及增長機會。我正在做一些分析， ETC。

內容

戰略要務

增長問題
戰略要務 8 (TM)
三大戰略要務的影響
增長機會推動增長PipelineEngine (TM)

CRM 市場：簡介

什麼是客戶關係管理？有什麼好處？

客戶旅程和客戶旅程中的 CRM 流程

跨越 5 個購買階段的典型客戶旅程
客戶旅程中的客戶行為和 CRM 流程

CRM 實施過程：步驟和挑戰

CRM 實施流程：要遵循的步驟
CRM 實施挑戰

數字化轉型挑戰

CRM 客戶需要克服的數字化轉型挑戰
成功實施技術/數字化轉型的變更管理計劃

市場增長分析

明年值得關注的 CRM 趨勢
增長動力
抑制增長的因素

客戶展望

高層次的業務目標
組織為何未能實現數字化轉型目標
IT 部門明年面臨的主要挑戰
關鍵客戶視角洞察

CRM 供應商指南

未來兩年供應商關注的領域

聯絡中心 CRM 和供應商範圍界定

什麼是聯絡中心 CRM？
根據作為聯絡中心 CRM 的能力確定供應商範圍

對 CRM 客戶的建議

客戶在投資 CRM 解決方案之前必須問的問題

增長機會領域

增長機會：合作夥伴關係和收購
增長機會：行業特定解決方案
增長機會：關注安全性和數據合規性
相關定義
圖表列表
免責聲明

簡介目錄

Product Code: PDDD-76

Uncap Future Growth Potential with CRM Technology

To deliver a great customer experience, organizations today want a single view of customers across all touchpoints, which can be achieved through customer relationship management (CRM) solutions. The goal for businesses is to capture and leverage the wealth of available customer data to have profitable, productive, value-rich, experience-enhancing, and loyalty-building interactions with their customers, and to apply it in their marketing and sales initiatives.

More customer actions will be captured by artificial intelligence (AI)-driven CRM systems to maximize value. Social media conversations, Internet of Things-connected products, and augmented and virtual reality will be deeply mined for insights, including improvements and anticipatory, intent-based, targeted offers.

CRM applications will become deeply integrated with adjacent marketing, sales, planning, and management solutions, and with digital channels to provide a unified customer and user experience at lower IT and vendor management costs.

This report discusses such noteworthy industry trends, key insights about the CRM software market, industry growth drivers and restraints, CRM solution vendors' focus, and growth opportunities.

In preparing this report, Frost & Sullivan conducted interviews with executives from the leading CRM solution providers across the globe. Unless otherwise noted, the opinions expressed in this assessment are those of Frost & Sullivan and have been developed through our research, interviews, and analysis. Frost & Sullivan has a global team of analysts and consultants who continuously research a wide range of markets across multiple sectors and geographies. As part of this ongoing research, we identify companies that are true industry leaders, delivering best practices in what we term growth, innovation, and leadership (GIL). These companies have a keen eye on the future and drive innovation that meets upcoming needs before they become commonly visible. They are often the first to market with new solutions. These service and solution providers focus on delivering the best products at optimal prices to maximize customer value and CX, and by doing so are growth leaders in their respective industries.

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Global Customer Relationship Management (CRM) Industry
Growth Opportunities Fuel the Growth Pipeline Engine™

Introduction to the CRM Market

What is CRM? What Are the Advantages?

Customer Journey and CRM Process Throughout the Journey

A Typical Customer's Journey Mapped Across 5 Buying Stages
Customer Actions and CRM Process through the Customer Journey

CRM Implementation Process: Steps and Challenges

CRM Implementation Process: Steps to Follow
CRM Implementation Challenges

Digital Transformation Challenges

Digital Transformation Challenges that CRM Customers Need to Overcome
Change Management Plan for Successful Technology Implementation/Digital Transformation