數位付款的全球市場(2022年):Frost Radar

Frost Radar: Digital Payments, 2022

出版日期: 2022年11月21日 | 出版商:

Frost & Sullivan | 英文 40 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

數位付款產業的成長，逐年超過預期。全球市場規模從2021年的約890億美元，預計到2026年超過其2倍的約1,800億美元。

本報告提供全球數位付款市場調查分析，Frost Radar(TM)的調查手法為基礎的企業市場定位相關資訊。

Customers' expectations for their banks are changing too, with more emphasis on convenience. Demands include a seamless digital payment experience with accessibility from any device and cutting-edge data and fraud protection. Traditional banks are experiencing a new wave of competition in the payments industry in the form of nonbank digital players including technology giants and start-ups, which is compelling them to digitize and use new strategies and operating models in order to keep up with consumer demand.

The range of digital banks and wallets from which consumers can choose is placing more importance on a user-centric approach to help a fintech company stand out. A platform to integrate all available information about customers' needs and preferences would include options to increase customer engagement, such as promotions, offers, and mobile wallet loyalty programs.

Younger consumers are a target demographic for buy-now-pay-later (BNPL) options. Banks have a unique advantage to compete against digital banking and offer BNPL options in that they can leverage this rich customer data and have comfortable footing in competing against fintech firms.

The Frost Radar™ reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the

Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes numerous companies in an industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned.