美國玩具和遊戲市場

玩具和遊戲在 2022 年保持了非常小的現值增長，但遠低於前兩年。 傳統玩具和遊戲的現值在 2022 年出現溫和增長，反映出在經過兩年的強勁擴張後增長顯著放緩。 消費者支出重點從產品轉向旅遊等服務也影響了大致持平的結果。

本報告考察了美國玩具和遊戲市場，並提供了 2018-2022 年的最新零售數據、主要參與者、主要品牌、新產品開發、分銷和定價問題。它提供了有關因素的詳細信息，例如

內容

目錄和表列表

執行摘要

• 2022 年的玩具和遊戲：大局
• 2022 年的主要趨勢
• 競爭格局
• 零售業的發展
• 玩具和遊戲的下一步是什麼？

市場數據

免責聲明

來源

美國傳統玩具和遊戲

關鍵數據發現

2022：進步

• 企業在可持續發展領域的進一步努力
• 毛絨繼續增長趨勢
• 許可繼續支持傳統玩具和遊戲的發展

前景與機遇

• 視頻遊戲的流行繼續推動傳統玩具和遊戲的創新和新產品
• Kiddalt Consumer Group 有望繼續表現出色
• 低價玩具和零售商在經濟不確定性的情況下不斷變化的消費者購買優先次序的機會

類別數據

美國電子遊戲

關鍵數據發現

2022：進步

前景與機遇

類別數據

Toys and games maintained current value growth in 2022, although this was minimal, and much lower than seen in the two previous years. Traditional toys and games saw a negligible current value increase in 2022, reflecting a strong slowdown in growth following two years of significant expansion. The shift in consumer spending priorities away from products towards services, such as travel, contributed to the almost flat performance. Despite this shift, a few categories within traditional toys and...

Euromonitor International's Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Toys and games in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for toys and games?

MARKET DATA

• Table 1 Sales of Toys and Games by Category: Value 2017-2022
• Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
• Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
• Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
• Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
• Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Companies' further efforts in the sustainable space
• Plush continues its growth trend
• Licenses continue to offer growth for traditional toys and games

PROSPECTS AND OPPORTUNITIES

• Popularity of video games to continue pushing innovation and new products in traditional toys and games
• "Kidult" consumer group set to remain strong
• Opportunities for lower-cost toys and retailers as consumers' shopping priorities shift amidst economic uncertainty

CATEGORY DATA

• Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
• Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
• Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
• Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
• Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
• Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
• Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
• Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
• Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Valve Steam Deck is a disruptor
• Engagement with mobile games sticks, but spending sees little movement
• AR/VR headsets has a disappointing year

PROSPECTS AND OPPORTUNITIES

• Innovation and expansion expected for hand-held consoles
• Outlook for AR/VR headsets brought back to reality
• Still-high engagement in gaming could indicate continued enthusiasm post-pandemic

CATEGORY DATA

• Table 17 Sales of Video Games by Category: Value 2017-2022
• Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Video Games: % Value 2018-2022
• Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
• Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
• Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
• Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
• Table 24 Distribution of Video Games by Format: % Value 2017-2022
• Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
• Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
• Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
• Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
• Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
• Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027