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市場調查報告書
商品編碼
1283839

中國的玩具和遊戲市場

Toys and Games in China

出版日期: | 出版商: Euromonitor International | 英文 32 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

2022 年,由於 COVID-19 Omicron 的爆發,傳統玩具和遊戲以及視頻遊戲都實現了高個位數的經常性利潤率。 在傳統玩具和遊戲中,由於中國主要城市地區全年實施的關閉/關閉措施導致線下物流量大幅波動,因此現值銷售額大幅下降。

本報告審視了中國玩具和遊戲市場,並呈現了 2018 年至 2022 年的最新零售數據、主要參與者、主要品牌、新產品開發、分銷、定價問題以及影響市場的其他主要因素。它提供了詳細的信息有關因素的信息,例如

內容

目錄和表列表

執行摘要

  • 2022 年的玩具和遊戲:大局
  • 2022 年的主要趨勢
  • 競爭格局
  • 零售業的發展
  • 玩具和遊戲的下一步是什麼?

市場數據

免責聲明

來源

中國傳統玩具和遊戲

關鍵數據發現

2022:進步

  • 由於與流行病相關的嚴格控制,傳統玩具和遊戲大幅減少
  • 儘管 2022 年整體表現不佳,玩偶、配飾和拼搭玩具依然強勁
  • 樂高保持領先地位,但 Pop Mart 的增長表現停滯

前景與機遇

  • 放鬆防疫措施推動強勁復甦
  • IP 本地化創新是可持續發展的關鍵
  • 隨著在線採用率的持續快速增長,重新確定渠道的優先級非常重要

類別數據

中國電子遊戲

關鍵數據發現

2022:進步

前景與機遇

類別數據

簡介目錄
Product Code: TGCN

Traditional toys and games and video games each recorded a high single-digit current value decline in 2022, due to the spread of the Omicron variant of COVID-19. For traditional toys and games, current value sales plummeted drastically as offline traffic faced great fluctuations in line with the on-and-off lockdown measures in all major metropolitan areas of China throughout the year. Declining consumer confidence and shrinking disposable incomes were also not good news, resulting in a general c...

Euromonitor International's Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Toys and games in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?

MARKET DATA

  • Table 1 Sales of Toys and Games by Category: Value 2017-2022
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
  • Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Sharp decline for traditional toys and games due to tight pandemic-related controls
  • Dolls and accessories, and construction remain strong despite overall underperformance in 2022
  • Lego maintains its lead, but Pop Mart's track record of growth interrupted

PROSPECTS AND OPPORTUNITIES

  • Easing of pandemic prevention measures set to fuel strong rebound
  • Innovations in IP localisation key to sustained growth
  • Rethinking channel priorities will become crucial as online penetration grows rapidly

CATEGORY DATA

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
  • Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
  • Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Video games suffers its first decline for many years
  • Volume sales of video games hardware continue to decline due to supply shortages and weak demand
  • miHoYo increases its share and takes third place in video games, behind Tencent and NetEase

PROSPECTS AND OPPORTUNITIES

  • Will AI disrupt the future of video games?
  • The benefits of cloud gaming remain to be seen
  • AR/VR headsets promises growth in a post-pandemic future

CATEGORY DATA

  • Table 17 Sales of Video Games by Category: Value 2017-2022
  • Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Video Games: % Value 2018-2022
  • Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
  • Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
  • Table 24 Distribution of Video Games by Format: % Value 2017-2022
  • Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
  • Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
  • Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
  • Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
  • Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
  • Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027