全球OTT TV及影音市場預測

2029 年全球 OTT 電視劇集和視訊市場規模預計將從 2023 年的 1,620 億美元增長到 2,150 億美元，增長 530 億美元 (33%)。

美國預計仍將佔主導地位，但其佔有率預計將從 2023 年的 46% 下降至 2029 年的 38%。2023年至2029年間，美國營收預計將增加80億美元，達820億美元。

SVOD 將繼續成為主要的 OTT 收入來源，預計 2023 年至 2029 年間將成長 190 億美元，達到 1,270 億美元。AVOD 收入預計成長速度快於 SVOD。

本報告提供全球OTT TV及影音的市場調查，彙整前十名國家的簡介，比較，排行榜，OTT·AVOD·FAST收益的預測資料，各國詳細分析等資料。

目錄

• PDF 文件·75 頁：執行摘要·比較表·排名·前10 個國家/地區的見解（巴西、中國、法國、德國、印度、日本、墨西哥、俄羅斯、英國、美國）輪廓
• Excel 工作簿：138 個國家的預測（2015-2029 年）．比較與排名表

的預測:138個國家

Global OTT TV episode and movies revenues will reach $215 billion in 2029; up by $53 billion - or 33% - from $162 billion in 2023.

The US will remain the dominant territory by some distance. Its share of global revenues will be 38% by 2029; down from 46% in 2023. We forecast that US revenues will climb by $8 billion between 2023 and 2029 to reach $82 billion.

SVOD will remain the principal OTT revenue source, growing by $19 billion between 2023 and 2029 to $127 billion. AVOD revenues will grow faster than SVOD.

Simon Murray , Principal Analyst at Digital TV Research, said: "AVOD revenues for TV series and movies will reach $69 billion by 2029, up by $30 billion from $39 billion in 2023. These figures are lower than our previous edition due to the global advertising slowdown and slower than expected rollouts of hybrid AVOD-SVOD platforms by the US major platforms."

Table of Contents

Published in September 2023 and based on June 2023 results, this 218-page PDF and excel report contains comprehensive coverage of the global OTT TV episode & movie sector (subscribers/homes and revenues for SVOD, AVOD, TVOD rental and download-to-own/electronic sell-through) for 138 countries, including:

• A 75-page PDF file giving a global Executive Summary, comparison tables and rankings. Insight profiles for the top 10 countries (Brazil, China, France, Germany, India, Japan, Mexico, Russia, UK and USA)

• An excel workbook providing forecasts (2015-2029) for each of the 138 countries covered as well as comparison and ranking tables.

Forecasts for 138 countries: