查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
傳統廣播廣告的全球市場規模：按類型、最終用戶行業、地區預測（2022-2028 年）
市場調查報告書
商品編碼
1090056

傳統廣播廣告的全球市場規模：按類型、最終用戶行業、地區預測（2022-2028 年）

Global Traditional Radio Advertising Market Size study, By Type, By End Use Industry, and Regional Forecasts 2022-2028
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 | 商品交期: 2-3個工作天內

價格

全球傳統廣播廣告市場規模，由於不斷上升的廣播廣告和成本效益、最近的合作活動、廣播技術的進步和廣播行業的快速擴張所以快速推動著。

另一方面，數位營銷工具和智慧手機在新興國家的普及是阻礙預測期內市場增長的一個因素。

本報告探討了全球傳統廣播廣告市場，並提供了包括市場概況、市場分析、類型/最終用戶行業/區域分析和競爭格局在內的全面資訊。

目錄

第 1 章執行摘要

第 2 章全球傳統廣播廣告市場的定義和範圍

第 3 章世界傳統廣播廣告市場動態

  • 傳統廣播廣告市場影響分析（2020-2028）

第 4 章世界傳統廣播廣告市場行業分析

  • 波特五力模型
  • PEST 分析
  • 投資採用模式
  • 分析師建議和結論
  • 主要投資機會
  • 關鍵成功策略

第 5 章風險評估：COVID-19 的影響

    • 評估 COVID-19 對行業的整體影響
    • COVID-19 前後的市場情景

第 6 章全球傳統廣播廣告市場：按類型

  • 市場快照
  • 按類型潛力分析的全球傳統廣播廣告市場表現
  • 按類型劃分的全球傳統廣播廣告市場估計和預測（2018-2028）
  • 傳統廣播廣告市場，細分分析
    • 地面電台廣播廣告
    • 衛星廣播廣告

第 7 章全球傳統廣播廣告市場：按最終用戶行業分類

  • 市場快照
  • 按終端用戶行業潛力分析的全球傳統廣播廣告市場表現
  • 按終端用戶行業劃分的全球傳統廣播廣告市場估計與預測（2018-2028）
  • 傳統廣播廣告市場，細分分析
    • 車
    • 金融業務
    • 媒體與娛樂
    • 快消品
    • 零售
    • 房地產
    • 教育
    • 其他

第 8 章全球傳統廣播廣告市場：按地區

  • 區域市場概況
  • 北美
    • 美國
    • 加拿大
  • 歐洲快照
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 其他歐洲
  • 亞太地區概況
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 韓國
    • 其他亞太地區
  • 拉丁美洲快照
    • 巴西
    • 墨西哥
  • 其他領域

第 9 章競爭資訊

  • 主要市場策略
  • 公司簡介
    • Cumulus Media Inc.
    • Sirius XM Radio Inc.
    • iHeartMedia Inc.
    • Entercom Communications Corp.
    • National Public Radio Inc.
    • Strategic Media Inc.
    • The Radio Agency
    • Jacob Tyler
    • Gumas
    • Division of Labor

第 10 章調查過程

Global Traditional Radio Advertising Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. The Traditional Radio Advertising can be defined as commercials that air to the public through radio channels. Traditional Radio Advertising offers certain advantages such as wide audience reach, affordability, flexibility, and timely message delivery among others. The rising worldwide spending on radio advertising and cost effectiveness and wide reach associated with radio advertising as well as recent collaboration activities are factors that are accelerating the global market demand. For instance, according to Statista - in 2021, worldwide radio advertising spending was estimated at USD 27.9 billion, and this amount is projected to grow to USD 30 billion by end of 2024. Furthermore, in April 2021, India based Radio City partnered with Indian Premiere League (IPL) team Mumbai Indians. Under this partnership Radio City would amplify Team's tagline 'Yeh hai har Indian ki family' on its radio channels across India. Moreover, in September 2021, Stockholm, Sweden based audio streaming and media services provider Spotify partnered with Indian based radio network BIG FM's creative vertical 'Centre of Excellence' as their official ad-based production partner for Indian market. Also, growing advancements in radio technology and surging expansion of radio industry are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, surging adoption of digital marketing tools and rising penetration of smartphones in emerging markets impede the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Traditional Radio Advertising Market study include: Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to rising spending on radio advertising and rapid expansion of radio industry in the region. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as recent collaboration and partnership activities and presence of leading radio advertisement industry in the region, would create lucrative growth prospects for the global Traditional Radio Advertising Market across the Asia Pacific region.

Major market players included in this report are:

  • Cumulus Media Inc.
  • Sirius XM Radio Inc.
  • iHeartMedia Inc.
  • Entercom Communications Corp.
  • National Public Radio Inc.
  • Strategic Media Inc.
  • The Radio Agency
  • Jacob Tyler
  • Gumas
  • Division of Labor

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type

  • Terrestrial Radio Broadcast Advertising
  • Satellite Radio Advertising

By End Use Industry

  • Automotive
  • Financial Services
  • Media & Entertainment
  • FMCG
  • Retail
  • Real Estate
  • Education
  • Others

By Region:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • ROE
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • RoAPAC
  • Latin America
    • Brazil
    • Mexico
  • Rest of the World

Furthermore, years considered for the study are as follows:

  • Historical year - 2018, 2019, 2020
  • Base year - 2021
  • Forecast period - 2022 to 2028

Target Audience of the Global Traditional Radio Advertising Market in Market Study:

  • Key Consulting Companies & Advisors
  • Large, medium-sized, and small enterprises
  • Venture capitalists
  • Value-Added Resellers (VARs)
  • Third-party knowledge providers
  • Investment bankers
  • Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
    • 1.2.1. Global Traditional Radio Advertising Market, by Region, 2020-2028 (USD Million)
    • 1.2.2. Global Traditional Radio Advertising Market, by Type, 2020-2028 (USD Million)
    • 1.2.3. Global Traditional Radio Advertising Market, by End Use Industry, 2020-2028 (USD Million)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Traditional Radio Advertising Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Traditional Radio Advertising Market Dynamics

  • 3.1. Traditional Radio Advertising Market Impact Analysis (2020-2028)
    • 3.1.1. Market Drivers
      • 3.1.1.1. Increasing worldwide spending on radio advertising
      • 3.1.1.2. Cost effectiveness and wide reach associated with radio advertising.
      • 3.1.1.3. Recent collaboration activities.
    • 3.1.2. Market Challenges
      • 3.1.2.1. Increasing adoption of digital marketing tools.
      • 3.1.2.2. Rising penetration of smartphones in emerging markets
    • 3.1.3. Market Opportunities
      • 3.1.3.1. Growing advancements in radio technology.
      • 3.1.3.2. Surging expansion of radio industry.

Chapter 4. Global Traditional Radio Advertising Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2018-2028)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion
  • 4.5. Top investment opportunity
  • 4.6. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

    • 5.1.1. Assessment of the overall impact of COVID-19 on the industry
    • 5.1.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Traditional Radio Advertising Market, by Type

  • 6.1. Market Snapshot
  • 6.2. Global Traditional Radio Advertising Market by Type, Performance - Potential Analysis
  • 6.3. Global Traditional Radio Advertising Market Estimates & Forecasts by Type 2018-2028 (USD Million)
  • 6.4. Traditional Radio Advertising Market, Sub Segment Analysis
    • 6.4.1. Terrestrial Radio Broadcast Advertising
    • 6.4.2. Satellite Radio Advertising

Chapter 7. Global Traditional Radio Advertising Market, by End Use Industry

  • 7.1. Market Snapshot
  • 7.2. Global Traditional Radio Advertising Market by End Use Industry, Performance - Potential Analysis
  • 7.3. Global Traditional Radio Advertising Market Estimates & Forecasts by End Use Industry 2018-2028 (USD Million)
  • 7.4. Traditional Radio Advertising Market, Sub Segment Analysis
    • 7.4.1. Automotive
    • 7.4.2. Financial Services
    • 7.4.3. Media & Entertainment
    • 7.4.4. FMCG
    • 7.4.5. Retail
    • 7.4.6. Real Estate
    • 7.4.7. Education
    • 7.4.8. Others

Chapter 8. Global Traditional Radio Advertising Market, Regional Analysis

  • 8.1. Traditional Radio Advertising Market, Regional Market Snapshot
  • 8.2. North America Traditional Radio Advertising Market
    • 8.2.1. U.S. Traditional Radio Advertising Market
      • 8.2.1.1. Type estimates & forecasts, 2018-2028
      • 8.2.1.2. End Use Industry estimates & forecasts, 2018-2028
    • 8.2.2. Canada Traditional Radio Advertising Market
  • 8.3. Europe Traditional Radio Advertising Market Snapshot
    • 8.3.1. U.K. Traditional Radio Advertising Market
    • 8.3.2. Germany Traditional Radio Advertising Market
    • 8.3.3. France Traditional Radio Advertising Market
    • 8.3.4. Spain Traditional Radio Advertising Market
    • 8.3.5. Italy Traditional Radio Advertising Market
    • 8.3.6. Rest of Europe Traditional Radio Advertising Market
  • 8.4. Asia-Pacific Traditional Radio Advertising Market Snapshot
    • 8.4.1. China Traditional Radio Advertising Market
    • 8.4.2. India Traditional Radio Advertising Market
    • 8.4.3. Japan Traditional Radio Advertising Market
    • 8.4.4. Australia Traditional Radio Advertising Market
    • 8.4.5. South Korea Traditional Radio Advertising Market
    • 8.4.6. Rest of Asia Pacific Traditional Radio Advertising Market
  • 8.5. Latin America Traditional Radio Advertising Market Snapshot
    • 8.5.1. Brazil Traditional Radio Advertising Market
    • 8.5.2. Mexico Traditional Radio Advertising Market
  • 8.6. Rest of The World Traditional Radio Advertising Market

Chapter 9. Competitive Intelligence

  • 9.1. Top Market Strategies
  • 9.2. Company Profiles
    • 9.2.1. Cumulus Media Inc.
      • 9.2.1.1. Key Information
      • 9.2.1.2. Overview
      • 9.2.1.3. Financial (Subject to Data Availability)
      • 9.2.1.4. Product Summary
      • 9.2.1.5. Recent Developments
    • 9.2.2. Sirius XM Radio Inc.
    • 9.2.3. iHeartMedia Inc.
    • 9.2.4. Entercom Communications Corp.
    • 9.2.5. National Public Radio Inc.
    • 9.2.6. Strategic Media Inc.
    • 9.2.7. The Radio Agency
    • 9.2.8. Jacob Tyler
    • 9.2.9. Gumas
    • 9.2.10. Division of Labor

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes
  • 10.3. Research Assumption

LIST OF TABLES

  • TABLE 1. Global Traditional Radio Advertising Market, report scope
  • TABLE 2. Global Traditional Radio Advertising Market estimates & forecasts by Region 2018-2028 (USD Million)
  • TABLE 3. Global Traditional Radio Advertising Market estimates & forecasts by Type 2018-2028 (USD Million)
  • TABLE 4. Global Traditional Radio Advertising Market estimates & forecasts by End Use Industry 2018-2028 (USD Million)
  • TABLE 5. Global Traditional Radio Advertising Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 6. Global Traditional Radio Advertising Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 7. Global Traditional Radio Advertising Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 8. Global Traditional Radio Advertising Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 9. Global Traditional Radio Advertising Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 10. Global Traditional Radio Advertising Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 11. Global Traditional Radio Advertising Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 12. Global Traditional Radio Advertising Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 13. Global Traditional Radio Advertising Market by segment, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 14. Global Traditional Radio Advertising Market by region, estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 15. U.S. Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 16. U.S. Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 17. U.S. Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 18. Canada Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 19. Canada Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 20. Canada Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 21. UK Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 22. UK Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 23. UK Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 24. Germany Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 25. Germany Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 26. Germany Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 27. RoE Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 28. RoE Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 29. RoE Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 30. China Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 31. China Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 32. China Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 33. India Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 34. India Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 35. India Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 36. Japan Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 37. Japan Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 38. Japan Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 39. RoAPAC Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 40. RoAPAC Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 41. RoAPAC Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 42. Brazil Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 43. Brazil Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 44. Brazil Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 45. Mexico Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 46. Mexico Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 47. Mexico Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 48. RoLA Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 49. RoLA Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 50. RoLA Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 51. Row Traditional Radio Advertising Market estimates & forecasts, 2018-2028 (USD Million)
  • TABLE 52. Row Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 53. Row Traditional Radio Advertising Market estimates & forecasts by segment 2018-2028 (USD Million)
  • TABLE 54. List of secondary sources, used in the study of global Traditional Radio Advertising Market
  • TABLE 55. List of primary sources, used in the study of global Traditional Radio Advertising Market
  • TABLE 56. Years considered for the study
  • TABLE 57. Exchange rates considered

LIST OF FIGURES

List of figures

  • FIG 1. Global Traditional Radio Advertising Market, research methodology
  • FIG 2. Global Traditional Radio Advertising Market, Market estimation techniques
  • FIG 3. Global Market size estimates & forecast methods
  • FIG 4. Global Traditional Radio Advertising Market, key trends 2021
  • FIG 5. Global Traditional Radio Advertising Market, growth prospects 2022-2028
  • FIG 6. Global Traditional Radio Advertising Market, porters 5 force model
  • FIG 7. Global Traditional Radio Advertising Market, pest analysis
  • FIG 8. Global Traditional Radio Advertising Market, value chain analysis
  • FIG 9. Global Traditional Radio Advertising Market by segment, 2018 & 2028 (USD Million)
  • FIG 10. Global Traditional Radio Advertising Market by segment, 2018 & 2028 (USD Million)
  • FIG 11. Global Traditional Radio Advertising Market by segment, 2018 & 2028 (USD Million)
  • FIG 12. Global Traditional Radio Advertising Market by segment, 2018 & 2028 (USD Million)
  • FIG 13. Global Traditional Radio Advertising Market by segment, 2018 & 2028 (USD Million)
  • FIG 14. Global Traditional Radio Advertising Market, regional snapshot 2018 & 2028
  • FIG 15. North America Traditional Radio Advertising Market 2018 & 2028 (USD Million)
  • FIG 16. Europe Traditional Radio Advertising Market 2018 & 2028 (USD Million)
  • FIG 17. Asia pacific Market 2018 & 2028 (USD Million)
  • FIG 18. Latin America Traditional Radio Advertising Market 2018 & 2028 (USD Million)
  • FIG 19. Global Traditional Radio Advertising Market, company Market share analysis (2021)