元宇宙視頻

本報告審視了全球虛擬實境視頻市場並提出了以下內容：

這份報告的好處

• 研究下一代視頻（實時流媒體和互動）將如何發展、與 Metaverse 保持一致和集成，因為它將對網絡和支持技術帶來更多需求和需要
• 評估不同地區對直播電子商務的不同市場狀況和需求
• 確定直播和直播電子商務市場中的短期和長期元宇宙機會

本報告中回答的關鍵問題

• 直播和互動視頻服務如何發展？ 支持這些變化的關鍵技術考慮因素是什麼？
• 構建元宇宙與現有直播視頻服務之間的交集是什麼？ 機會是什麼？
• 實時電子商務機會是否在增長，尤其是在亞洲和中國以外的地區？

調查亮點

• 2019-2030 年 6 個地區（北美、西歐、東歐、亞太地區、拉丁美洲、中東和非洲）的直播收入預測
• 區域差異和增長動力分析：確定主要公司的主要活動及其對未來趨勢的貢獻
• 評估沉浸式技術帶來的新機遇和市場變化的時機

內容

第 1 章執行摘要

第 2 章視頻交互：為增長做準備

• 技術考慮因素和元宇宙的影響

第三章直播與電商直播

• 直播電子商務機會：擴展到中國以外
• 直播市場的擴張

第四章互動視頻

第 5 章關於 Metaverse 的思考

第六章市場潛力

第7章一般評論和建議

• 要有耐心，要有現實的看法
• 專注於 AR 和融合現實
• 關注最終用戶：建立更牢固的關係

Actionable Benefits:

• Examine how next-generation video (livestreaming and interactive) will evolve to align with and integrate into the metaverse to bring additional demands and needs on networks and enabling technologies.
• Evaluate the differing market conditions and appetite for live e-commerce across regions.
• Identify near-term and longer-term metaverse opportunities within livestreaming and live e-commerce markets.

Critical Questions Answered:

• How are livestreaming and interactive video services evolving? What are key technical considerations to support these changes?
• What does the intersection between the buildup to the metaverse and pre-existing livestreaming video services look like? And what are the opportunities?
• Is there more opportunity for live e-commerce outside of Asia and China, in particular?

Research Highlights:

• Forecasts of livestreaming revenue from 2019 to 2030 for six regions (North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, and the Middle East & Africa).
• Analysis of regional differences and driving forces-identification of key activities by leading companies and their contributions to future trends.
• Evaluate new opportunities offered through immersive tech and the timing of these market transitions.

Who Should Read This?

• Innovation leaders who need to understand and evaluate opportunities created by the buildup to the metaverse. In particular, what is possible today and what is expected to be possible in the coming years (e.g., influence and impact of smart glasses).
• Planners who need to evaluate what demand future services and use cases will place on networks and connectivity.

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. INTERACTIVITY IN VIDEO?READY FOR GROWTH

• 2.1. TECHNICAL CONSIDERATIONS AND IMPACT OF THE METAVERSE

3. LIVESTREAMING AND LIVE E-COMMERCE

• 3.1. LIVE E-COMMERCE OPPORTUNITIES EXTEND BEYOND CHINA
• 3.2. BROADER LIVESTREAMING MARKET

4. INTERACTIVE VIDEO

5. METAVERSE CONSIDERATIONS

6. MARKET POTENTIAL

7. CONCLUSIONS AND RECOMMENDATIONS

• 7.1. EXERCISE PATIENCE AND HOLD REALISTIC EXPECTATIONS
• 7.2. KEEP AN EYE ON AR AND MERGED REALITY
• 7.3. FOCUS ON THE END USER?CREATE STRONGER RELATIONSHIPS